Motivational thoughts for 1/1/19
by Patricia Feager
The year 2019 has officially arrived. I reflect on three questions that I believe every prospective buyer, seller, and investor should ask:
- What does your real estate agent know about their market?
- How do you know it is true?
- Where did the information come from, and is this person credible?
In my opinion, I don’t think there is an agent or a Broker who has been in the business for ten years or more who hasn’t asked themselves, at one time or another, what planet is the other agent on?
A real estate agent should know their market, their roles, and responsibility. Knowing the history of the area, current information about schools, subdivisions, and specific information about the land or property, including the location is very advantageous to prospective buyers. Something every prospective buyer should know is that every listing is a Broker’s Listing and it doesn’t mean each and every agent who hangs their license with a Broker is equal when it comes to training, years of experience, knowledge, and expertise. The Broker may have sold a lot of real estates but everyone should know there is a difference between quantity, quality, and success for each salesperson who sells.
ABOUT RADIO, PRINT, INTERNET, SOCIAL MEDIA, TV ADVERTISERS
Not everyone is licensed to sell real estate. People who report they have a list of producing agents in your area are paid to collect information or solicit consumers into believing they are all knowing and know who the public can trust. These lists come from a variety of different resources that may or may not be true. Money does talk but not everyone is truthful.
There are also agents who make their claim to fame and have it published, when in fact it may be bogus and not real. Buyers beware. Consumers deserve to know the truth and there are ways to get to the truth. Anything that sounds too good to be true, is very possibly not true. When it comes to investing in real estate, know who you can trust. There is a lot of credibility into doing business in real estate the traditional way where credibility has been established and where information is verifiable.