Why Some Websites or Pages Rank Well With No Content

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

I'll be honest, this drives me nuts! When I research a community or area and find the first 10 spots on Google with NO CONTENT! What? Doesn't this break all the laws of SEO? Well, yes and no. There are about 200 factors when it comes to SEO rules and ranking factors so no content on a page is just one of those, albeit an important one. 

But why do these pages rank?

And it could be any site too, Homes.com, Market Leader, Real Geeks, Wordpress, etc... That may not be the deciding factor at all. So what it is?

Well, it's a variety of things. For one, sites like this: https://homeswithjean.com/east-valley/gilbert/* may not have a lot of content in the form of text but it does have content. Each listing can be content, the menu, the text, the footer and then if there are any comments on it, those counts as well. But what if there is nothing but one listing? That certainly can't be enough to rank?

Well, there are other factors at work here:

  • Heavy and high quality links to this page or the homepage
  • Little to no competition so the page has to rank
  • A well-established site that has been registered for years
  • Excellent SEO on the other pages
  • A new page that hasn't been properly indexed yet
  • Fast loading time compared to competitive sites
  • Property URL structure
  • Optimized metadata - Title and description

Ideally, a great page on a community or topic should look like this:


Great information, calls to actions, internal and external links and listings (if it's a real estate page). And then you should make sure the URL is correct, the metadata is well done and you are linking to it on a regular basis. Again, pages like this SHOULD rank... ha ha.. but who knows what the Google gods will actually do. I DO know how infuriating it can be to have a killer page only to have a low-quality, thin page outrank it. I get it.. that's what we do on a daily basis. 


But you never know if that one light page has a major backlink to the main URL from a super high-quality site. That one link can be as heavy as 100 mediocre links. How'd they get it? They may have paid for it through a newspaper or something or got extremely lucky on a press release and got another article to link to them. Who knows! Maybe they were just the first to write about that community! This actually happens a lot which is why YOU should be the first to be the authority for a community. We have several great pages ranked well simply because we were the first out there. Think about it... we're not regurgitating something someone has already written about. WE are the first authority. That's powerful in Google, which means you shouldn't wait to write about a new community. YOU BE THE FIRST.

Again, there are about 200 SEO ranking factors and as much as we scream that high-quality content is king, it's not the only ranking factor. Keep at it, keep linking to it, and before you know it, YOU may be the #1 in your field.


*We are currently working on this site and beefing up all the content


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Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (33)

Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Good informatin here. There are a ton of reasons why one page ranks better than the other and only Google knows exactly why


Jan 03, 2019 07:08 AM
Tammy Emineth

Oh to be in that mind someday. LOL

Jan 03, 2019 07:30 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Thanks for some clear information and a call to action for us to get writting about our local communities.

Jan 03, 2019 08:00 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Tammy - thanks for the updates.  I know it is always changing.

Jan 03, 2019 09:21 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

That's very interesting how something can rank without any content sometimes.  SEO is a powerful tool.  

Jan 03, 2019 09:23 AM
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great info... I need to get more aquainted with metatags, etc... 

Jan 03, 2019 10:39 AM
Jane & Jeff Daley, PhD
Luxury Valley Homes Scottsdale - Scottsdale, AZ
Scottsdale Real Estate Arizona

You'll have your work cut out for you as GTMetrix rates this site F across the board. [Source https://gtmetrix.com/reports/orlandobuyersbroker.com/NO3eZ0Z7 ]

Jan 03, 2019 11:41 AM
Tammy Emineth

This is more for speed, which we have not optimized this page for. Yes, it's one ranking factor but for the purpose of this post, that's not the issue. HA. 

Jan 04, 2019 07:21 AM
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Just delved into SEO so I will absorb your info...well worth a re-blog Tammy Emineth I know how painful it is to write 6 or 7 pages 800-1100 words.  My SEo guy sent me google analytics floridaprobateagent.google with no explanation for this newbie.   He says ( Page Authority ) score is 21 and DA ( Domain Authority ) score is 19  my domain is 3 years young.


Jan 03, 2019 12:55 PM
Dario Ferreira


Can I offer you some unsolicited advice?

1) When your SEO guy has your html home page title as "FloridaProbateAgent", it's time to get a new SEO.

2) You need good backlinks.

Jan 03, 2019 01:14 PM
Tammy Emineth

Eileen, I'm unable to see the image but I agree with Dario. For a new site, backlinks are crucial. As long as the site loads fast, has good title and description information, and good content, you're on the right track to start. There are lots of SEO factors, and he SHOULD be explaining all this to you.

Jan 04, 2019 07:23 AM
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

Good to know information! Thanks for sharing this!

Jan 03, 2019 02:02 PM
Santa Monica Real Estate Agent
Santa Monica Real Estate Agent - Santa Monica, CA
Top Realtors in Santa Monica

Haha. I see what you did there Tammy. Nice article and especially nice headline! Good luck with your SEO biz ;)

Jan 03, 2019 06:17 PM
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

By doing keyword research, competitive analysis, writing quality evergreen content, and learning SEO, my website has gained many backlinks from government, universities, newspapers, magazines, law firms, businesses, blogs and other high Domain Authority (DA) websites.

I beat the local online competition and compete with big companies. I outrank big companies on many long-tail keywords, often with no competition.

The big players have many backlinks for high rank, and maybe thin content, but you may be able to outflank them by finding long-tail keyword niches.

Jan 03, 2019 06:28 PM
Tammy Emineth


Jan 04, 2019 07:23 AM
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

Tammy-I tried to understand your article, but I should have known that someone who wears a knit cap is going to go way beyond my understanding! Thanks for trying.

Jan 03, 2019 07:16 PM
Tammy Emineth

Ha! Well, like most agents, the image is only about 8 years old. LOL!!

Jan 04, 2019 07:23 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you for this.  Glad I'm not the only one that things that some pages shouldn't show up for the content!  

Jan 03, 2019 07:27 PM
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Online or Offline, its all challenging and time consuming. Ranking to be found can be tougher than finding the right someone to approach. 

Jan 04, 2019 06:24 AM
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Thanks for sharing this interesting info Tammy Emineth It still makes no sense to me, and I trust I'm not alone! ;-)

Jan 04, 2019 07:56 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

I do not rely on seo or web page placement to drive any of my thought process.  I used to...but to be honest...for my business...the best marketing success I have is US Mail postcards, good old fashioned brochures, and face to face. Plus one website: Facebook. And not the ads on facebook...but the communicating with people I know on facebook.  

I am not saying it is right or will work for anyone else...but it works for me and more importantly...my clients. Thanks for sharing your expertise!

Jan 04, 2019 10:13 AM
Tammy Emineth

Mike, What works is what works - PERIOD! If you are successful and as busy as you want to be, I don't care how you get clients LOL! Good for you!!!!!! BUT, you still found something that worked and you worked it! 

Jan 04, 2019 01:40 PM
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

I haven't really thought about this topic. It's not my competition if the site doesn't have much info. But I enjoyed the content.

Jan 04, 2019 01:38 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Lots of good education here and clearly I have a lot more to learn. But I suspect some of this keeps changing and only Google really knows!


Jan 06, 2019 05:40 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Thanks for being so specific with the examples--it helps to explain your points!

Jan 07, 2019 09:35 AM
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Tammy my site has been up and running for years. If I had new better I would have used different url's instead of my name. www.nickensmaui.com. Would you change anything to get better SEO?

Jan 16, 2019 11:16 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

 Tammy your posts never grow old -I learn from every one of them 

Mar 04, 2020 02:00 PM

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