Writing About Local Events? A Few Tips

By
Home Stager with Room Service Home Staging

Writing About Local Events?   A Few Tips

 

 

Many of us like to write about events in our area. It’s a fun way to show off delray affairyour city and you just never know who will call you.

 

However, if you do write about your local events or places there are a few tips to make sure that you’re not wasting your time when getting your message out there.

 

 

A Few Tips

 

Put important information above the fold!

Newspapers (remember them?) knew that we readers like it when it’s easy to see what we want to see.

When I began writing local posts, I tended to “stage” them with the address, time and date centered at the bottom of the page. All of the calls I was receiving wanting to know if I was the Delray Downtowner or if I was still open were because the readers, in looking for a contact number, called the number under my profile photo.

 

local information

 

Make the contact information, including the date, stand out.

Again, most readers want to be able to skim the information so make sure that the date, time and any contact information can be seen. Make it Bold, or a Larger font, if necessary.

 

Include a photo of the event or place.

We can’t attend every event but when you do, you can take your own photos as well as offer first-hand tips for your reader.

 

Take a video

Let’s face it, videos are the way to go!  This is a no-brainer because the video doesn’t have to be lengthy, just informative.

 

 

Offer some tips

Helpful hints that you can share with your reader gives your post another layer that lets your reader know that you are the “local expert.”

So if you can share where the best parking would be, or what will make it more enjoyable for them, you will probably have return readers.

 

Add a disclaimer

Let your reader know who you are. Then let them know that times and events may change and that they should contact the organization for further information.

 

Here’s what I use…

 

Local events and information are brought to you as a courtesy of Kathy Streib and Room Service Home Staging.   Please check with Event Organizers for changes in times and additional information.

If you have plans to sell your home or would like to fall back in love with your home contact me for our personalized home preparation package.



Writing a post about a local event, person, or place is up to you.  But, if you do, make the most of it with these tips!!!!



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  1. Gabe Sanders 01/15/2019 10:00 PM
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Rainmaker
2,702,566
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Yes! Don’t forget to mention the universal aspects of an experience like feelings in this specific descriptive words and bring it all together!

Jan 03, 2019 11:25 PM #37
Rainmaker
2,702,566
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hotdogs on a stick at the Playboy mansion sounds like a video game you play there at the mansion hahahaha!

Jan 03, 2019 11:27 PM #38
Rainmaker
598,181
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

actually these are very good tips and I need to think about doing this through out the year! WInter Carnival coming up!! thank you Kathy

Jan 04, 2019 12:41 AM #39
Rainmaker
2,742,856
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Kathy.

This year will mark my 10th in the Rain.  I remember writing one blog about a local event.  I'm so far behind, but what else is new?  

Jan 04, 2019 12:57 AM #40
Rainmaker
486,143
Steven Nickens
Elite Pacific Properties Maui - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Kathy thanks for your great insight, I need to write more post about events on Maui.

Jan 04, 2019 04:01 AM #41
Rainmaker
2,893,577
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Great blog Kathy Streib , i would say i get calls and emails about events i wrote about all teh way back 6 years ago. For specific events, i know write dates. But for yearly events, i do not as the blog as staying power 

Jan 04, 2019 06:14 AM #42
Rainmaker
530,605
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Kathy Streib thanks for the tips and the inspiration.  Now to implement!

Jan 04, 2019 06:27 AM #43
Rainmaker
4,790,532
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the great tips, Kathy.  I learned somethings that I need to fix on my posts.

Jan 04, 2019 06:30 AM #44
Rainmaker
188,734
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Thanks for sharing. I'll start adding this to my event posts in the future. 

Jan 04, 2019 06:30 AM #45
Ambassador
2,975,019
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Those are some great suggestions that we should all heed Kathy Streib 

Jan 04, 2019 07:50 PM #46
Rainmaker
1,630,376
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

As always another fabulous post from you. Thanks for such great tips and congrats on the feature

Jan 05, 2019 04:23 AM #47
Rainmaker
2,392,039
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Where woukd we be without tips?

Jan 05, 2019 09:05 AM #48
Rainer
153,674
faye schubert
Branson, MO
technology and marketing specialist

Nice tips for local events ,especially using large fonts!






Jan 05, 2019 07:14 PM #49
Rainmaker
3,717,742
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Kathy Streib,

I'm glad to see your post featured...it's loaded with valuable tips to help write those ever important local events that keeps you top of mind in your local area.

Jan 06, 2019 04:29 AM #50
Rainmaker
370,220
John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

Kathy:  Great advice and so easy to overlook in our hurry to get content out there.  Thanks for the post.

Jan 06, 2019 06:44 AM #51
Rainmaker
861,551
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Great ideas Kathy Streib .  I especially like the one putting the contact info at the bottom of the page.  I can't tell you how many calls I've gotten asking if I was Nordstrom Rack, the office for a shopping center and others.  

Jan 06, 2019 05:35 PM #52
Rainmaker
486,082
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I write about local events often on my blog. I really apprecite the tip about putting dates, location in a different font/color/highlighted some way.

Jan 07, 2019 09:37 AM #53
Rainmaker
526,081
Peter Mohylsky, SoWal Is HOME.
Gulf Place @ 30A - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Nice post. I have used video but still need to have more instruction in this area.

Jan 08, 2019 04:45 PM #54
Rainmaker
3,098,592
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Can't say we do much in terms of video...but local we ARE for places we enjoy and want to show the world we appreciate.

Jan 16, 2019 10:50 AM #55
Ambassador
3,061,399
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I have no idea how I missed this one, Kathy but, BOY, this is such sage advice on staging from our resident stager! 

What a wonderful idea about the disclaimer - I do a LOT of local posts and in turn, also get a LOT of calls about either neighborhoods, HOAs or events. That disclaimer will help with that. THANK YOU!!

Jan 18, 2019 09:06 PM #56
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Home Stager - Palm Beach County,FL -561-914-6224
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