Our branding strategy and marketing practice requires writing copy for brochures, ads, books on luxury properties and development projects, etc. We use Spell check, however, it is not the end all/be all.
Sometimes, a word is spelled right, however, the meaning is not what was intended. Although we do our best to proof each other's work, we often read it the way it was intended rather than the way it is written, because we know each other so well. For example, one of our former colleagues in commercial real estate wrote a letter to a prospect praising the "pediatric" traffic of the new store he had listed--instead of the "pedestrian" traffic.
Last year in the midst of an avalanche of copy we were creating, we posted a question on the Q & A section of Active Rain which asked: "Do you know anyone who is a proofreader?" We followed up on some of the suggestions to no avail.
And then, it just so happened that Kasey of Kasey & John Boles was starting her own company to do exactly that, and she contacted us. We called, and asked her to review some of the current work for one of our clients.
She did an outstanding job, and with her meticulous attention to the project sold us. And I mean meticulous (or what we refer to as flea comb meticulous). Our graphic designer shudders at the list of corrections that Kasey give us as she is the one to make them on copy that goes to print.
I can tell you all,that Kasey has made our life easier. We can now focus more on the creative side of our work. It makes our clients look great. It also reflects well on our work.
This is an entry in Margaret Rome, Baltimore Maryland , January Challeng-Giving Kudos. Thank you Margaret.