Kudos To Boles Editing & Proofreading!

By
Services for Real Estate Pros with Napa Consultants DRE00893924
https://activerain.com/droplet/5gJV

Our branding strategy and marketing practice requires writing copy for brochures, ads, books on luxury properties and development projects, etc. We use Spell check, however, it is not the end all/be all. 

 

Sometimes, a word is spelled right, however, the meaning is not what was intended. Although we do our best to proof each other's work, we often read it the way it was intended rather than the way it is written, because we know each other so well. For example, one of our former colleagues in commercial real estate wrote a letter to a prospect praising the "pediatric" traffic of the new store he had listed--instead of the "pedestrian" traffic.

 

Last year in the midst of an avalanche of copy we were creating, we posted a question on the Q & A section of Active Rain which asked: "Do you know anyone who is a proofreader?"  We followed up on some of the suggestions to no avail.

 

And then, it just so happened that Kasey of Kasey & John Boles was starting her own company to do exactly that, and she contacted us. We called, and asked her to review some of the current work for one of our clients. 

 

She did an outstanding job, and with her meticulous attention to the project sold us.  And I mean meticulous (or what we refer to as flea comb meticulous).   Our graphic designer shudders at the list of corrections that Kasey give us as she is the one to make them on copy that goes to print. 

 

I can tell you all,that Kasey has made our life easier. We can now focus more on the creative side of our work.  It makes our clients look great.  It also reflects well on our work.  

 

This is an entry in Margaret Rome, Baltimore Maryland , January Challeng-Giving Kudos. Thank you Margaret.

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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  1. Brian England 01/04/2019 09:08 AM
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Rainmaker
3,133,625
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Alexandra... what a terrific shout out to Kasey & John Boles! I know she'll be delighted by your praise.

Jan 03, 2019 10:49 AM #11
Rainmaker
1,236,384
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel ,

What a wonderful testimony for Kasey & John Boles!  This means a lot coming from you. I love your reference to "flea comb meticulous". It is a very visual reference!  

Jan 03, 2019 11:17 AM #12
Rainmaker
773,882
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

Ah, your poor, poor graphic designer. I'd cringe when getting an email from me too! Haha! Thank you for the extremely kind and uplifting post. You don't even know how nice this is for me to read today. And I have loved getting to know and work with you both over the past year Ron and Alexandra Seigel! Thanks again! -Kasey 

Jan 03, 2019 11:30 AM #13
Rainmaker
1,398,124
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

This is such a great post. Love that you point out the wonderful jobs others do!

Jan 03, 2019 11:43 AM #14
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® And Ron is the master of not a pixel more and not a pixel less, and I am the perfect color shade master.  We make a great team that way. And Kasey completes it.

Jan 03, 2019 11:43 AM #15
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander we are not ones who give out kudos lightly.  When we do we mean it.  What I do find is that giving kudos to deserving people attracts more fabulous people around us.

Jan 03, 2019 11:45 AM #16
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kasey & John Boles Alicen is used to us by now.  She knows that we will examine her designs just as carefully as your proofreading...we usually work on a screen sharing format when we do that ,  It is a rough beginning, and then we do the minutiae stuff.  A

Jan 03, 2019 11:47 AM #17
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Carol Williams It was such a relief to find Kasey for us.   Our clients regardless of what strata they are in real estate have to look great and not be subject to typos.  It is our promise to them.  A

Jan 03, 2019 11:49 AM #18
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm I am glad you will, and she is reasonably priced.  She is an investment well worth making into your future.  A

Jan 03, 2019 11:50 AM #19
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty What we have learned is that the more you praise someone's great work, the more people who do great work are attracted to you.  We have a dynamite teach with out web developer, graphic designer and SEO guy...and now with Kasey as part of the team.  A

Jan 03, 2019 01:08 PM #20
Rainmaker
1,788,966
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Great shout-out to Kasey of Kasey & John Boles  - I've enjoyed her posts here on Active Rain, and am not surprised that she does outstanding work. We meet some incredible people here, that's for sure.

Jan 03, 2019 08:33 PM #21
Ambassador
4,013,752
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Ron and Alexandra

What a great shout-out for Kasey and the services she provides. I had no idea but now I do, in case it’s needed for the future. What a great resource AR is for us all!

Jeff

Jan 03, 2019 08:59 PM #22
Rainmaker
2,945,250
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Goodness knows, with my poor writings, I could use some proofreading.  

Jan 04, 2019 01:24 AM #23
Rainmaker
5,425,095
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing this recomments.

An excellent challenge entry. 

Jan 04, 2019 07:02 AM #24
Rainmaker
2,581,961
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Kasey is such a wonderful woman, I have really enjoyed interacting with her in the Rain!

Jan 04, 2019 07:18 AM #25
Rainmaker
2,118,999
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I LOVE this! Two favorites working together! Great entry for the challenge too!

Jan 04, 2019 09:28 AM #26
Ambassador
1,868,669
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

How wonderful. I really like this challenge and this is an excellent testimonial for Kasey & John Boles .  Proof reading is an art. 

Jan 04, 2019 10:27 AM #27
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lottie Kendall I love promoting people and giving them referrals.  It is so much fun to do that. A

Jan 04, 2019 10:34 AM #28
Rainmaker
4,491,482
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS And it was great fun for us to discover her on Active Rain.  I love this challenge by Margaret Rome, Baltimore Maryland , and the fact that I could promote an AR member.  A

Jan 04, 2019 10:36 AM #29
Ambassador
3,354,441
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Kasey is tops in my book too, Alexandra! Wonderful shout-out to a well-deserving person and how nice that it is someone from AR too!

Jan 07, 2019 09:57 PM #30
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