Home staging, do clients really understand?

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

We can talk all we want about location, price and condition but if the home is ugly inside it is still going to be ugly when you close the door.

I just listed a home with a purple bedroom.  Now I have to say it was a nice purple...it complimented the bright pink bedroom across the hall with the night glow stars stuck to the ceiling for the little girl.  I know it is only paint but can you imagine?  Well this was a colorful home.  The lime green bathroom made the difference for me.

The homes furnishings were simple and nicely placed for an obstacle course.  I did my best to advise the people a little neutral color paint and furniture more conveniently located would enhance the changes of them selling.

They both laughed and said you sound just like our parents!  I was probably the same age.  So I decided to show them the competition in the price range.  They were not laughing when we came out of the fifth home that was very similar to design and square footage.

This weekend they are painting and changing the trim back to colors that will enhance their opportunity to sell.  The tour helped them realize that they had a home that would standout but probably not in a good way.

I offered to pay for a stager to help them.  Now all I can say is they are typical when I discuss using a stager.  Not many people are willing to pay to use a stager.  I have no idea why or than it is a simple issue for them to push the furniture, paint and decorate without paying someone to suggest how to do it.

The thing a trained eye brings is perspective, space utilization, color scheme and room flow.  How much success have you had getting clients to use stagers?

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The Economics of Real Estate
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showing value in the client eyes
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Ambassador
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Virginia Hepp - Mesquite NV REALTOR
Desert Gold Realty - Mesquite NV Homes For Sale - Mesquite, NV
Mesquite NV Homes and Neighborhoods - Search MLS

So far, not much success.  It must be in my presentation of it, although I am a firm believer that staging makes a home sell quicker and for more $.

May 31, 2008 03:30 PM #1
Rainer
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Christine Deveau
Prudential Page Realty - Medway, MA

It's easier to show them than it is to explain to them.  I've shown the market time on homes staged vs homes not staged, that helps sometimes.  I've also showed pictures of before and after. Some people still don't want to do it though.  I personally think the benefits (sometime monetary) of staging far out weigh the cost.

May 31, 2008 03:33 PM #2
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Rainmaker
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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

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