Is Social Media Really That Great For Generating Business?

Real Estate Agent with GreatWest Realty DRE# 00827565

Since the advent of social media, boosted with the latest in tech device gee-wizzery, it’s been no secret that Real Estate Professionals have been drinking the Kool-Aid surrounding the hype and value of keyboarding our way to business success.  But are we really just fooling ourselves about total reliance on the tech matrix, for communication and business development?

Over the past several years, I have surveyed business I have generated.  And I have found face-to-face communication with past clients, and those I have interacted with in my actual community, rather than my virtual community, generated the larger portion of clientele!  

However, the value of social networking is increasingly becoming a vital resource for staying in touch with past clientele and contacts via blogs, Facebook, and email newsletters.

Because I have been a Realtor for the past 37 years, a number of my clients are seniors or those older than 40.  A few aren't internet savvy, but most are; or are getting there.  Nearly all seem to appreciate any snail-mail newsletters I send their way.  Ditto for any birthday or holiday cards I mail with a handwritten note inside.  Personalization and the time it takes to produce it, often has more value than ever before.  I remember one particular person, who kept commenting on my writing and penmanship - as if it were some lost art found only in an archeological dig.

It may seem easier to surrender to the technical world and create endless tweets or social networking posts, etc.  But it is important to actually put the keyboard away periodically, and actually pick up a phone and place a few calls.  

Come on, I know you can do it!  Toss any fear of rejection aside, and reconnect by phone, or face-to-face within your community.  For those addicted to social networking like so many are, perhaps you can commit to a few hours, of putting on your nametag and heading to a nice event in your city or town.   Go Tweetless, Facebookless and blogless.  If you are really brave - TRY TURNING OFF YOUR CELL.

Consider joining community organizations, or panels.  In my case, I head up our Neighborhood Watch Program.  There was a time when I was so busy in real estate and other business matters, that I lost connection with half my neighbors.  By becoming involved in Neighborhood Watch, I have the opportunity to reconnect, and meet those I did not know.  The neighborhood is safer, stronger and more pleasant because of it.

Without a doubt we won't be looking back on the GREAT new world technology has provided us - BUT we certainly shouldn't totally turn our backs on old ways that worked.  Perhaps some old ways will become NEW again, if they haven't already!


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  1. Valeria Mola 01/06/2019 04:38 PM
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Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

I have probably made a boatload of income through electronic media...and closer to an oceanliner full face to face. But the little boat is growing a little bit more every year. 

Jan 07, 2019 06:23 PM #43
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Too funny! I'm sitting on the couch checking e-mail with a handful of notes sitting here to write a few to mail tomorrow!

Jan 07, 2019 06:56 PM #44
Gregory Manns
HomeSmart Professionals - Palm Springs / La Quinta, CA - Indio, CA
Palm Springs Area Realtor HomeSmart Professionals

What a terrific post Myrl! I have found my past clients react so positively and actually look forward to my personal notes and holiday cards. Thank you for pointing out the importance of face to face contact as well.

Jan 07, 2019 07:39 PM #45
Nancy Galvan
Keller Williams Realty Coastal Bend - Corpus Christi, TX
Galvan Connection

Great post - agree whole heartedly.  Facebook has taken over our lives to the point it is almost the only way people communicate.

Jan 07, 2019 08:02 PM #46
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

I'm with you Myrl Jeffcoat. Sure, it is vital we have good internet and electronic media presence to help spread our individual message to the masses, but our business has and continues to be largely referral-based. And to be honest, I like it that way! 

Jan 07, 2019 08:11 PM #47
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

I am in full agreement with you Myrl Jeffcoat especially your first two paragraphs.

Jan 07, 2019 09:02 PM #48
Damon Greene
The iconic agent - Atlanta, GA
New Construction Marketing Pro

You hit the nail on the head. Social media DONE RIGHT is EXTREMELY helpful in growing your real estate business. But you can't hide behind the keyboard. I've worked with agents that have make half a million dollar sales from social media but the caveat is... the relationship. 

As it's always been the relationships are the key. Social media is simply another tool in your arsenal. Just like postcards or followup phone calls...if you do them WRONG they won't work. But do them right and your business thrives. 

Jan 08, 2019 04:34 AM #49
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Myrl, you wrote an excellent article. Social media is an important piece of marketing but, a piece being the keyword. We aren't in a business that allows us to avoid face to face contact. I completely agree with you that the best business comes from past clients and referrals. It truly is priceless and I enjoy keeping in touch with them. 

Jan 08, 2019 05:11 AM #50
Thomas Phelan
IRA Choices - Miami, FL

I agree with what you say and it emphasizes the need to keep in touch with existing clients and get in front of potential clients. You cannot do this hiding behind a computer on the 17th floor of some remotely located office. 

When real estate offices opted for remote, often hard to find and limited paking areas to save rent rather than remaining in proven heavily foot trafficed areas, the Realtor paid dearly for paridigm change. Many have never recovered.

One way to keep in front of the public to cultivate potential clients would be renting a small kiosk at a major Mall. True, this can be expensive, maybe $500 - $1,000 monthly per Realtor, however, with 20 Realtors you could afford a great location in a major Mall with very high visibility.

Personally I would rather bet my $1,000 each month on Kiosk Rent where I can meet people face-to-face than buy into a "Lead Generating" Program that will glibly promise you everything including the golden word "Exclusivity". But when questioned won't guarantee you that it hasn't sold the very same zip code, area etc. to all Realtors who will buy the program. 

Jan 08, 2019 05:48 AM #51
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  I couldn't agree more.  It's so important to stay relevant and in touch.  Your position with the neighborhood watch gives you the perfect opportunity to accomplish all of the above.  Good for you!

Jan 08, 2019 07:48 AM #52
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Well you've clearly written to a topic close to our hearts, with all the responses you've gotten.    I liked how you practically dared us to pick up the phone!     What a great writing style, too - thank you.   
Personalization and the time it takes to produce it, often has more value than ever before.  I remember one particular person, who kept commenting on my writing and penmanship - as if it were some lost art found only in an archeological dig."

Jan 08, 2019 07:59 AM #53
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for sharing some great thoughts on social media.

I think you hit the point: it is vital to know who the person is that you are trying to reach. Everyone is different. You point out that Seniors may require more personal touch, that is a great example.

In this business we must have different approaches. One shot does not hit them all.

I like face to face and the more personal touch myself.

Jan 08, 2019 08:06 AM #54
Claudette J. Davis
Keller Williams Preferred Properties - Upper Marlboro, MD
"All Your Real Estate Resources Under One Roof"

Thank you for this article Myrl. I was beginning to feel like a dinosaur since none of ;my business comes from social media.  My clients and sphere have a great appreciation for human interaction.  We still meet face to face while utilizing technology when it makes sense.  I do have a social media presence and primarily use it to share information with the general public. Have an awesome 2019.

Jan 08, 2019 08:33 AM #55
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

Congratulations on the feature. You are absolutely right. Clients really like getting information, notes, etc. from us in the mail.  

Jan 08, 2019 11:17 AM #56
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Personal touch is important but the young 'uns want agents savvy with social media. Gotta do both

Jan 08, 2019 01:52 PM #57
Philip Mann
iDesignYours - Manhattan, NY
Search Engine Optimization and Online Marketing

Very insightful article, Myrl. It's true sometimes that social media is not making us "good neighbors". People have forgotten the time honored value of a face to face and a handshake. And yes, when people get the memo, this will be "new again". Thank you for that.

Jan 08, 2019 02:04 PM #58
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I have tired of much of social media and facebook is my number one to avoid these days. My business comes from public speaking at seminars where people see the real me.

Jan 08, 2019 02:44 PM #59
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Myrl Jeffcoat - Can you hear me? I'm clapping, dancing, shouting out loud and applauding you for having written this terrific masterpiece. It has been going on for so long now, I'm afraid if many people disconnected electronically and met face-to-face they wouldn't recognize who they were communicating with and their words may sound like a foreign language. 

Jan 08, 2019 05:05 PM #60
Carey Sierra
Creative Spaces and Design - Milford, MA

The majority of my business has been local referrals and word of mouth. I recently signed up and developed a website to generate more business. I will comment on how well that's working at a later date. As for me I still prefer newsletters that come snail mail. Although, I also like social media nothing beats a hand written personal note for special occasions such as a birthday or anniversary.

Jan 08, 2019 05:52 PM #61
Zurple Marketing Team
Zurple - San Diego, CA
Zurple, Client Generation Software for Agents

Great points! In today's world snail mail -AND- technology are simply tools you can use to connect with people. Both can be effective for real estate businesses.

Jan 09, 2019 09:38 AM #62
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