Never Underestimate the Power of Thank-You Notes

Services for Real Estate Pros with RealSupport Inc.

When is the last time you sent out a thank-you card or note? If it's been a long time, don't feel bad! A University of Texas study of 334 people found that most of them felt awkward about writing and sending thank-you notes. Yet this simple gesture is very important for both you and the gift-giver! 

A recent issue of Psychological Science reported that the act of sending a "thank you" provided mental and emotional benefits to the writer of the note! Expressing and feeling gratitude fights depression and improves attitude. In turn, this contributes to greater self-esteem and improved productivity. 

Receiving a thank-you note provides the recipient with a sense of being recognized and appreciated. This validation is far-reaching and powerful. Recipients remember the gesture for much longer than you'd think! 

In fact, the absence of a proper thank-you can even create damage. Here's an example from a "Dear Abby" column published in December 2018:

"DEAR ABBY: I am an estate planner who would like to say that folks who don't believe in writing thank-you letters have no idea how much they may have lost by not sending those little notes of gratitude. I am talking about hundreds of thousands of dollars that have not gone to people who failed to pen a note and buy a stamp. Many of my clients who are grandparents tell me they are leaving nothing to the "children" who never thanked them. They say the ingrates deserve what they'll be getting, which is nothing. -- PATRICIA IN MASSACHUSETTS"

"DEAR PATRICIA: I'm printing your letter verbatim. A word to the wise, folks ... Happy holidays!"

If you haven't already sent thank-you cards to those who gave you gifts or greetings during the holidays, it's not too late! If the task seems overwhelming, write and mail a few cards each day until you are caught up. Also, be sure to send thank-you notes for referrals, leads and business assistance throughout the year! You'll stay top-of-mind with the recipients, and they'll be happy to send more good things your way!

Wishing you all the best in 2019,

Bonita Breit

Copywriter & Marketing Specialist 

RealSupport, Inc. 

Comments (3)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Always a thank you note. It is that lasast contact you have with them until you send any other communication.

Jan 08, 2019 03:56 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I have been writing thank you notes for all of my life... both personal and professional. A highly under-utilized form of communication with one's contacts, if you ask me.

Jan 08, 2019 04:34 AM
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

It's part of my life to do this. Not only with my business but with my friends as well. Great post

Jan 08, 2019 08:07 AM