Does Writing a "Love Letter" to the Sellers Help a Sale?

In the last several years, this addition to a sale agreement seemed to be that magical ingredient that somehow swayed sellers to come to the light and agree, emotionally based, on that buyer who hooked them with the love letter of introduction. 

That was often in the "city". 

Portland Oregon's market (90 minutes from my rural market at Fishhawk Lake) was so cra-cra that they would pull out all of the stops to make THEIR buyer the one. 

Out where I am, in the middle of nowhere, with about 75-80% of my niche market being second homes, this wasn't common. Or even discussed.

However.

Every now and then, the situation warrants it, for that reaching out....that connectivity that seems to need to happen, no matter how your market looks. 

Lately, out at Fishhawk Lake, there have been more and more would-be buyers who are looking to escape the urban madness that Portland now experiences. Lower prices, low taxes, more elbow room, being able to work remotely from home; all of these spell out reasons why buyers are seeking out-of-the-city places like Fishhawk Lake. But,coming from an urban environment, they may also be caught up in what "works" when becoming the #1 buyer choice for a seller. 

I don't normally ask for an introduction letter, let alone a "love letter". My first- time-home-buyers were so absolutely head-over-heels in love with my 1970 funky home that they wanted to impart ALL of their positive energy into making this work. So, they decided to write a very loving letter to my sellers, which included photos of them and their sweet dog. They wrote from the gut. Didn't hold back.

Here's a small excerpt: "As you know, we are completely in love with your house and its surroundings. As soon as we walked into the house we felt an overwhelming wave of comfort, warmth, and dedication into every detail. Touching the walls and embracing the peaceful beautiful energy, we couldn’t help but fall in love instantly. It is absolutely our dream home."

And it worked. What was so ironic is that the very reasons why they fell in love with this historic home (one of the very first built here at Fishhawk Lake) is why my current sellers fell in love with it when I represented them in their purchase. The only reason they reluctantly decide to sell is because they had to suddenly move to CA to care for aging parents. They cherished this home, and frankly couldn't have handpicked better buyers themselves to re-create that same feeling. 

I would never stand in the way of someone being authentic in their feelings, especially with such an emotional mindset; my buyer's first home purchase ever, and full time, out in my neck-of-the-woods....why of COURSE I'm going to do whatever it takes to make it happen when kismet is involved! And my sellers couldn't be happier. It's been all sunshine and rainbows and that just doesn't happen often enough in real estate or in life!