With 1,230 million active users per day, in the world, Facebook has become a platform of great value for Content Marketing and brands, by giving more visibility, enhancing the institutional image, strengthening the relationship with customers and winning new users. But to achieve these goals, it is essential to generate postings efficiently and, consequently, perform important tasks. Some people even don’t know the ideal size for Facebook posts but don’t worry in this article we will tell you some tips about publications.
So, where should you focus your attention, when delivering content? The Social Media Examiner site shares several tips for creating effective publications on Facebook. We give you the 10 most relevant to your strategy.
1. Focus on an objective:
Plan and define what you need. Do you want to increase the knowledge of your brand? Do you want to increase the level of engagement? Do you expect to increase mobile visits to your fan page by 50%? Do you want your new campaign to get 30% more conversions than the previous? You may have several objectives in mind, but be selective, do not propose to achieve them all at once.
2. Go to a segmented audience:
Although you can generate publications for all your audience, it is also positive that you are directed to a more specific group, especially when you create your ads. And although segmentation could limit your reach; the advantage is that your content will reach, more likely, those who are more willing to consume them.
3. Include a clear and concise CTA:
If you want your followers to perform a certain action, let them know, using a visible, clear and precise CTA; this will help you attract the attention of users and get more conversions.
4. Use convincing language:
There are pages that post headlines or deceptive messages to earn clicks easily. This practice, known as clickbait or click bait, is an action that no serious brand should imitate. In fact, in 2014, Facebook updated its Edge Rank algorithm to combat this activity, ranking with less relevance in the News Feed, to the pages that incurred it. Therefore, to attract users, it is essential that you deliver reliable and excellent content.
5. Add an image of quality and real contribution:
As the Social Media Examiner shares, the images improve the followers' commitment, especially when they tell a story or connect with it personally or emotionally. Then, publish a photograph, illustration or infographic that is attractive and related to the content posted.
6. Recycle your high-value messages:
The old contents that remain valid, can also be effective publications on Facebook. Analyze and monitor those who have had a high traffic, to share them sporadically in the News Feed. This will increase the visibility of content that, perhaps, some of your followers did not see.
7. Power the feedback:
Feedback is essential in Content Marketing, not only allows you to maintain closeness with the public, but also makes it possible to discover opportunities to improve your strategy and know the interests of your users. For example, you can invite them to comment on which model of a product they prefer or with what they would combine a certain element. Think of an attractive action, to make them participate.
8. Share industry information:
It should be something of interest and usefulness for followers, such as trends or news about a certain topic. This will help maintain balance so that your platform does not become a 100% promotional page.
9. Broadcast live broadcasts that are of value:
Facebook Live is an excellent tool to incorporate into your content strategy, generates greater visibility of your brand and increases engagement, among many other advantages. You can broadcast an event of your brand, show an interview to an expert, and transmit any other activity that not all your followers can attend. In addition, at the end of the live broadcast, you will have the opportunity to save it for others to see and share at any time.
10. Make an emotional connection:
As stated by Social Media Examiner, loyalty to a brand does not come from a product; It comes from the joy of a client to experience a shared feeling or discover a solution. Therefore, deliver content that captures the interest of the public, to connect with what you offer and facilitate loyalty.