YouTube Thursdays - Thoughts About Video Marketing in 2019

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - January 2019 Thoughts Regarding Video 

 

 

 

It’s a New Year, and the news regarding cooling trends in real estate makes us realize more and more the importance and value of niches in 2019. 

 

It’s imperative to identify what makes YOU different, what you represent better than any other agent in your marketplace. Anybody can throw a ton of budget dollars at lead generation sites, it takes more than that to be an expert. 

 

In addition, the content or information you share with your data base has to be relevant to them, and valuable. If not, it might be difficult to engage them. 

 

Quite frankly, we think it’s even more important for video marketing. In our opinion, videos need these elements to be worthy of your time and efforts. We'll be covering each of the these points in the weeks ahead. 

 

  1. Focused on your target demographics
  2. Entertaining 
  3. Authentic
  4. Have some level of emotional connection/appeal 
  5. Generally speaking, shorter than longer
  6. Well-produced 
  7. Less about you, more about them, or the subject
  8. Tell a story or have a point 
  9. Build your brand or niche
  10. Showcase the community  

 

In addition, we feel that videos have the potential to get you out of the office and into your marketplace. That’s huge. Engaging with people, face to face, and building a library of view-worthy videos can be time well-spent. 

 

Recently, we got yet another lead from someone who found us through our videos. Specifically, our videos about Camas, where he and his wife are considering a future move.  When you take the time to do it right - video marketing works. 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Topic:
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YouTube Thursdays
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Tags:
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Rainmaker
517,301
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

marti garaughty, composer, pianist, soundscape, abstract art

 

Jan 10, 2019 09:35 AM #7
Rainmaker
2,137,883
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

I noticed that Hella M. Rothwell, Broker/Realtor®  videotapes almost everything, while I made created one video on our entire trip to Honolulu. However, I still have not done any videos for my website unless you count my cat videos, LOL. I tell myself one day I will do this, which means probably never.

Jan 10, 2019 10:39 AM #8
Rainmaker
5,021,113
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks so much for sharing your experience and your advice.

Jan 10, 2019 11:00 AM #9
Ambassador
2,923,459
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I am rethinking my marketing this year and am heeding your thoughts and practices Debb Janes EcoBroker and Bernie Stea JD (Thank you)

Jan 10, 2019 11:26 AM #10
Rainmaker
2,772,463
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great tips, Debb... and I do the best I can... but nonetheless still hate the whole idea of videos (maybe that's because I never watch them myself!)

Jan 10, 2019 02:30 PM #11
Rainmaker
1,878,516
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - These are great tips. Try. Try. Try again, I just don't get it. Nothing I have done has worked so far. I wish I could do what you do. 

Jan 10, 2019 04:33 PM #12
Rainmaker
1,018,297
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

You guys are so very good at this - you just draw people in with your genuineness and warmth.  You present your community in such a welcoming and charming way, it totally works for you.

Jan 10, 2019 07:39 PM #13
Rainmaker
3,015,295
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Multi media is the key to the best marketing and= video is certainly a part of that

Jan 10, 2019 08:40 PM #14
Rainmaker
3,883,870
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, wish I had the knowledge of working with the video programs, but have to work with what I know.   Your videos are above and beyond and no wonder potential clients find you!

Jan 11, 2019 05:07 AM #15
Rainmaker
1,449,216
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb and Bernie, your videos are and always have been a cut above. I always enjoy watching them. Your genuine approach and local knowledge shines in each of them. I have to admit I do a lot of quick videos in the car sharing a buyer or seller tip and can't say the production is the greatest but, they get more attention than my blog posts and generate comments on social media so I feel like it's a win. Need to look into getting lighting to help with the quality.

Jan 11, 2019 05:39 AM #16
Rainmaker
2,273,398
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have always made a point of creating videos for my listings, but I am still shy to make videos to market myself.

Jan 11, 2019 05:46 AM #17
Rainmaker
1,726,915
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb and Bernie - getting out of the office and showcasing your community and niche will keep you top of mind.

Jan 11, 2019 06:03 AM #18
Rainmaker
884,570
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

JoyDanielsRealEstate - YouTube Channel

I have joined your group!  Thank you for sharing.  I too realize how important videos are in marketing.  Here is my Channel - please subscribe!

 

Jan 11, 2019 12:07 PM #19
Rainmaker
2,894,262
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I keep learning more and more about getting in front of the camera, I still havea long way to go but one small step at a time.  Thanks for your suggestions.

Jan 12, 2019 08:49 AM #20
Rainmaker
1,191,739
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

#7 in your above list is my favorite, Debb Janes EcoBroker and Bernie Stea JD ... too often I'm left wondering what the point or focus is ...

Gene

Jan 12, 2019 09:47 AM #21
Rainmaker
1,029,266
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - These are great tips (as always). I started to venture out last year to get in front of the camera and I hope to do more of that this year. 

I will be writing these tips down in my journel for future reference besides the bookmark!  Thank you !

Jan 12, 2019 11:06 AM #22
Rainmaker
1,262,856
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Thank you for these tips - I look forward to reading future entries. While we have been doing some video marketing, we haven't been as consistent as we should be. So hard to balance everything!

Jan 13, 2019 12:21 PM #23
Ambassador
2,955,065
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you for prompting us to do our best in 2019 and focus on something that is HUGE in our business, Debb. We do a video for each of our listings but, I am so bad at being on the front-side of the camera. I have talked about it and talked about - now I just need to do it!

Here's my YouTube video link: https://www.youtube.com/user/LetsTalkCharlotte

Jan 13, 2019 08:34 PM #24
Rainmaker
692,467
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Some great thoughts, lots of ideas to implement there this year.

Jan 14, 2019 09:58 AM #25
Rainmaker
5,021,113
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Tuesday morning from snow covered Maryland.

Have a great day and an outstanding week.

Jan 15, 2019 07:43 AM #26
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Debb Janes EcoBroker and Bernie Stea JD

REALTORS® in Clark County, WA
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