Words that make me say "Ouch!"

By
Services for Real Estate Pros with Marte Cliff Copywriting

Sometimes a word in a sentence just jumps out, hits you, and makes you think "Ouch!"

Such was a word in an email I received not long ago. It was a forward from a friend, and it had a fine message. The trouble was in the introduction.

It said "This bares repeating." Ouch!! 

The "ouch" problem is getting worse day by day - probably due to the number of people ouch who are now using voice recognition software to do their typing.

Granted, some of these errors are due to wrong word choices, but others are either the right sound but wrong spelling or a complete misunderstanding on the part of the software.

I have one client who has me help with some of her emails. She's often in a hurry, so dictates messages to me when she's driving. Most of the time I can figure out what she was trying to say, but sometimes I have no clue.

Here are a few more "ouch moments" I've collected from websites, emails, and blog posts: 

"Replace the headshot photo on your site and on your social media profiles with one that shows you laughing, or wearing a crazy hat, or with your hair died."

Please advice me.

Thanks for the advise.

Please call myself.

Being in that position is not good for yourself.

I past out fliers.

It was a waist of time.

It through us all for a loop.

Appraisals can through you a curve ball.

I’ve considered it and whole Hartley disagree with you. (I've written about this one before - and still get a laugh from it.)

Rain in your enthusiasm.

That was just a tall tail.

...gather their personal affects

...the recipe calls for hamburger meet

...the perspective buyer

...the airs of the estateface of a cow

...wholly cow (for holy cow)

...out spoken (for outspoken)

...anymore patients for this ~  for any more patience for this

...side of the rode

...dug their heals in

...give them a peak at

 

                                                                                            Yep, she's wholly cow! 

Be careful! Spell check isn't going to catch these for you, because there's nothing wrong with their spelling. They're just the wrong words.

Meanwhile, your clients and prospective clients will be confused about your meaning - or they'll figure it out but think poorly of you.

Proofread what you wrote before you turn it loose  in the world.

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

 

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  1. Joseph Domino 480-390-6011 01/10/2019 03:57 PM
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Rainmaker
4,365,369
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Ouch. I have seen some such words in the Mls

Thank you for the chuckle 

Jan 10, 2019 03:56 PM #1
Rainmaker
639,949
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Okay, I know it's not intended to be--but it's the giggliest thing I've read today. It's crazy how many functionally illiterate people there are in our business handling so much money. 😱

Jan 10, 2019 03:58 PM #2
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gita Bantwal You can find them everywhere now - sometimes even in print books. Proofreading isn't exactly fun and exciting work - but it IS necessary!

Jan 10, 2019 03:59 PM #3
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Candice A. Donofrio Whether they're functionally illiterate or simply don't pay attention to details, it's kinda scary.

(That's not to say that all of us are not, at some time or other, guilty of missing a typo or misspelling a word. It happens even with proofreading.)

And I agree - some of them ARE funny.

Jan 10, 2019 04:02 PM #4
Rainmaker
3,897,365
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Marte, many of these made my head hurt.

I don't think these people even think

Jan 10, 2019 04:09 PM #5
Rainmaker
3,674,689
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Marte Cliff ,

Your post is so right on..I had to laugh at Candice A. Donofrio comment! It is insane..so many don't have a clue in their rush to get something out.

Jan 10, 2019 04:15 PM #6
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

William Feela Sometimes thinking takes a lot of effort, you know!

Dorie Dillard CRS GRI ABR - Yes, gotta hurry, hurry, hurry!

And then, of course there are those people who think it doesn't matter, as long as people can figure out what they were trying to say. I've had agents tell me so on my posts about grammar.

Jan 10, 2019 04:41 PM #7
Rainmaker
3,015,295
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Try to be careful but must admit...guilty once in a while...not fully awake !

Jan 10, 2019 07:35 PM #8
Ambassador
1,829,626
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Marte Cliff  The younger generation really doen't seem to care .. Have you ever read texts from twenty year olds ????

Jan 10, 2019 07:45 PM #9
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Sally K. & David L. Hanson It doesn't matter how careful we are - once in a while something will slip through. I read a LOT of books, and every now and then I find a typo in something from a major publishing house - where you know that more than one editor and proofreader has been over the text. It happens.

Jan 10, 2019 07:56 PM #10
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hannah Williams I know - some of them don't care and don't think it matters. But in marketing, you need to create a smooth flow from your brain, through your fingers on the keyboard, through their eyes, and directly into their own thoughts. Any kind of a "stop sign" that makes them stop and figure out what you were saying interrupts that flow, and your marketing message is lost.

Jan 10, 2019 07:58 PM #11
Rainmaker
4,098,622
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

So true, we are dealing with an idiotic situation where the big box company has an electronic voice giving the listing details...They keep saying that Google likes it, although it is not a mispelling like pediatric traffic is used as opposed to pedestrian traffic...it is a huge ouch especially in the luxury arena.  OUCH.  A

Jan 11, 2019 10:09 AM #12
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Ron and Alexandra Seigel Google might like it, but they need to stop and think that we humans don't like electronic voices. We like to be able to say "Wait a minute, can you explain that."

Of course, some of the human voices might as well be electronic. A couple of weeks ago someone called and wanted my husband. She said what company she was representing, and I replied that we weren't interested. She said "Fine, then you can probably help me."

Hopefully those luxury clients are savvy enough to realize that electronic voices often get it wrong. Maybe they'll laugh instead of being annoyed. We can hope.

Jan 11, 2019 10:46 AM #13
Rainmaker
1,147,110
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

This is going to happen a lot with autocorrect but there really is no excuse. We just don't take the time to check what we are doing and it does not make us look too professional. And of course there are the usual errors people make all the time. Oh for the days when grammar and spelling mattered.

Jan 11, 2019 02:51 PM #14
Rainmaker
2,354,201
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

That is a hilarious collection of ouch words, Marte.  I often think spell-checkers give us a false sense of security.

Jan 12, 2019 09:28 AM #15
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jane Peters What annoys me is when I do take time to re-read and check for errors - and then one slips by me anyway. I think grammar and spelling still matter - it's just that some people don't believe it. Meanwhile, comprehension goes by the wayside.

 

Jan 12, 2019 09:42 AM #16
Rainmaker
1,461,856
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Myrl Jeffcoat I think you're right. All of those ouch words were really words and were spelled correctly. They were just the wrong words for the sentence. We need to rely a bit more on our own brains instead of spell check.

It appears that spell check doesn't check what comes out of voice recognition - some of what I get from my client who dictates while she's driving is not actual words. The same is true of what I sometimes see on our TV screen. My husband prefers reading the TV to listening and sometimes it's pretty funny.

Jan 12, 2019 09:47 AM #17
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Rainmaker
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