New year, new you! Are you ready to give your business an important boost in 2019?
One key way to make sure your properties stand out from other listings is to ensure that your photos really pop. If you’re still using a cell phone with questionable lighting, it’s time to STOP!
89% of buyers who search online for homes find photos to be the most important part of the listing. If your photos aren’t up to par, they will pass over your property.
The result? A longer time on the market, a lower offer, and a more frustrating process.
Nobody has time for that! Instead, take advantage of these three ways to improve your photos this year.
Create Split or Collaged Photos
Interested in giving an at-a-glance overview of how the home looks? While you should definitely have a variety of single photos, consider making the first of the set a combination picture.
You can use sections of some of the best parts of the home and create a two- or three-way split photo, or even a collage of exterior and interior images.
This quick-view will give the buyer an initial impression of the home before they scroll through all your images. It’s a great way to grab interest and help ensure the buyer goes deeper into the photo set!
Using split photos or collages will definitely help you stand out from other listings as well.
Highlight the Best Feature of Each Room
If the main living space has incredible crown molding and architecture, but your photo is focused on the seller’s sofa and TV, you’re making a major mistake.
Remember, your listing photos should focus on what the buyer is looking for, not what the seller already has. Don’t present the seller’s belongings – they won’t be there after the move. Instead, focus on the very best parts of each room that the buyer gets to keep!
As you take photos of each space, or your have your professional photograph do so, be sure you’re asking “What do I want to show off here? What would I point out if I was giving a tour?”
Make those things the focus of your images!
Include Videos With Your Listing Photos
Photos are a static image and many people wonder if they’ve been manipulated to enhance the good and remove the bad. Boost a buyer’s confidence by including video!
Virtual tours or even a 360-degree shot of a room can really give a buyer a great sense of how the space looks and feels. You’ll want to make sure the video is professionally done, rather than a shaky cell-phone clip.
When you do a virtual tour, you gain a lot more than just a clip to include on the listing. You can use the video on social media to showcase the listing, which helps get a lot more eyes on the home.
Video is a big deal and people love them. Take advantage of that with your listings this year!
A Picture is Worth 1,000 Words
A wise real estate agent uses their marketing collateral in as many ways as possible. Take those polished split photos or incredible single-room shots and incorporate them into your Just Listed postcards, or put them on your marketing flyers!
When you have beautiful, professional photos and video, there’s no end to how you can use them to promote your listing. Don’t miss this important way to stand out in 2019!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.