Three Ways to Improve Your Listing Photos For 2019

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

New year, new you! Are you ready to give your business an important boost in 2019?

One key way to make sure your properties stand out from other listings is to ensure that your photos really pop. If you’re still using a cell phone with questionable lighting, it’s time to STOP! 

89% of buyers who search online for homes find photos to be the most important part of the listing. If your photos aren’t up to par, they will pass over your property.

The result? A longer time on the market, a lower offer, and a more frustrating process.

Nobody has time for that! Instead, take advantage of these three ways to improve your photos this year.

Create Split or Collaged Photos

Interested in giving an at-a-glance overview of how the home looks? While you should definitely have a variety of single photos, consider making the first of the set a combination picture.

You can use sections of some of the best parts of the home and create a two- or three-way split photo, or even a collage of exterior and interior images.

This quick-view will give the buyer an initial impression of the home before they scroll through all your images. It’s a great way to grab interest and help ensure the buyer goes deeper into the photo set!

Using split photos or collages will definitely help you stand out from other listings as well.

Highlight the Best Feature of Each Room

If the main living space has incredible crown molding and architecture, but your photo is focused on the seller’s sofa and TV, you’re making a major mistake.

Remember, your listing photos should focus on what the buyer is looking for, not what the seller already has. Don’t present the seller’s belongings – they won’t be there after the move. Instead, focus on the very best parts of each room that the buyer gets to keep!

As you take photos of each space, or your have your professional photograph do so, be sure you’re asking “What do I want to show off here? What would I point out if I was giving a tour?”

Make those things the focus of your images!

Include Videos With Your Listing Photos

Photos are a static image and many people wonder if they’ve been manipulated to enhance the good and remove the bad. Boost a buyer’s confidence by including video!

Virtual tours or even a 360-degree shot of a room can really give a buyer a great sense of how the space looks and feels. You’ll want to make sure the video is professionally done, rather than a shaky cell-phone clip.

When you do a virtual tour, you gain a lot more than just a clip to include on the listing. You can use the video on social media to showcase the listing, which helps get a lot more eyes on the home.

Video is a big deal and people love them. Take advantage of that with your listings this year!

A Picture is Worth 1,000 Words

A wise real estate agent uses their marketing collateral in as many ways as possible. Take those polished split photos or incredible single-room shots and incorporate them into your Just Listed postcards, or put them on your marketing flyers!

When you have beautiful, professional photos and video, there’s no end to how you can use them to promote your listing. Don’t miss this important way to stand out in 2019!

 

This post originally shared on PrinterBees' Real Estate Marketing Magazine.

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Rainer
103,849
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

Oh, no, no, no, no.  A cell phone is not a quality picture. Hire a pro who can make that listing sparkle and shine!

Jan 11, 2019 07:43 PM #1
Rainmaker
2,893,143
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nadine and Great advice as always from you.  I hope you and Nicole have a great year at Printer Bee

Jan 12, 2019 08:15 AM #2
Rainmaker
961,384
Gloria Todor
Century 21 Absolute Realty - Media, PA
& Doug Durren (484) 431-3686 in SE PA

Nadine, Good advice.   I am still amazed to see listings that just have 1 or 2 photos.  

Jan 14, 2019 07:39 AM #3
Rainer
423,539
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

I am thinking about doing videos of all our properties this year.  It is catching up that is the hard part.

There are some great gimbals out there that can make that cell phone video 1000 percent better - for only a couple hundred bucks.

Jan 14, 2019 06:04 PM #4
Rainmaker
947,752
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true.  Virtual tours can highlight a home so much better than photos, especially if the photographer doesn't connect the rooms in photos.  

Jan 14, 2019 07:40 PM #10
Rainmaker
2,682,486
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

As someone who was an art major, I totally agree with a lot of this! This is right on the money in so many ways!

Jan 18, 2019 07:23 PM #11
Rainmaker
2,682,486
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You really do have to connect to the theme and the feel and the vibe of the photos and that can be tough, Jan Green

Jan 18, 2019 07:24 PM #12
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Rainmaker
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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