Real Estate Link Building Tips

By
Real Estate Technology

Real Estate Link Building Chart


Let's face it, without inbound links to your website, also known as backlinks, you will not rank in the search engines for any meaningful terms.

Once you have all the SEO basics covered, getting other websites to link to you should be your number one priority. It should be done in a consistent manner over time.

If you can get two to three links to your website per month, you are doing a good job and will be rewarded.

The more links you get from a diverse number of websites, the better off you are. Generally, it's much better to get ten links from ten different websites, than ten links from the same website.


The Naysayers

Don't believe it when someone says you can rank in the search engines for any good terms without backlinks. They are as important today as they were ten years ago. Of course there are many other factors, but links remain a major one.


The Fearful

A few years back in 2012 Google cracked down hard (Penguin update) on people getting links in a careless way, and since then website owners and some SEOs have been overly cautious in advocating the pursue of inbound links. Don't be - if you do it in a way that makes sense, you'll be okay.


It's Not Easy

Keep in mind, getting backlinks it's probably the most difficult aspect of SEO, so don't be discouraged at first. If you keep at it you'll see your rankings improve.



Where To Get Links

Try getting links from local websites and websites somewhat related to real estate - this can be a very extensive list. Just think of all the services and industries that are connected to real estate in some way.

Any business that you have had contact with during the course of your real estate activity is a potential backlink.

Don't be stuck in the "local" and "related" aspect too much. If you can get a link from a totally unrelated and nonlocal quality website, go ahead and get it.


Here are some examples of local and related websites you can try getting links from:

  • Other real estate agents
  • Real estate websites/forums
  • Mortgage brokers
  • Home stagers
  • Real estate photographers
  • Title companies
  • Attorneys
  • Home inspectors
  • Home appraisers
  • Newspapers
  • Chamber of commerce
  • Tourism websites
  • City/town websites
  • Local business directories
  • Contractors & tradespeople
  • Builders
  • House cleaning services
  • Local businesses
  • Clubs and organizations
  • Schools, colleges, and universities resource pages
  • Events and activities
  • Churches
  • Libraries
  • Charity events
  • Bloggers
  • Movers
  • Home decorating websites
  • Insurance agents
  • Architects
  • Architectural websites
  • Local charities
  • Websites about any trades related to real estate
  • Wedding websites
  • Senior websites
  • Online magazines
  • Real estate directories
  • Clients with websites

 

Where Not To Get Links

  • Fiverr and similar services
  • Link networks
  • Link wheels
  • Link pyramids
  • Link farms
  • Bad neighborhoods
  • Nonlocal or totally unrelated directories
  • Paid links*

 


How To get Links


Create Value

It's easier to get inbound links if you have a good reason for people to link to you. So, create something of value.

For example:

  • Quality blog post about a certain town or area; a certain local event; a certain community, etc.
  • Local guides
  • Local videos
  • Information about city and state services
  • Charts
  • Infographics
  • How-to Guides

Basically create content that would be of value to someone thinking of buying a home in the area.


Ask

Now that you have something worth linking to, you have to ask for it. You can try emailing first, but the response may not be good. A phone call will work much better.

First, visit the site you want the link from and figure out where you would like your link from. It's easier to ask for it if you can tell them exacly where you want it. It may be the home page, a resources page, or a specific blog post or page.

You could always offer to write a unique article for them to add to their website and have a link to your website in it.


Get Involved

Get involved in local events, organizations, churches, and programs. Ask for links from their websites.


Exchange

You could exchange a link on your website for a link on another. I know some people advise against this, but if it is done with the visitor in mind, it's fine. For example, if you have a web page or blog post about popular paint colors, why not link to a local painting company, and in return have them link to you from a web page about real estate agents in the area. It's a win-win.


Link Out

Curate a list of local blogs and resources, then let them know about it. Many will reciprocate by linking back to you.


Testimonials

Write a testimonial about a product or service you have bought. Let them know about it, and some won't resist linking to your website.


Competitors' Backlinks

This is an old strategy that still works. Use a service like Majestic (https://majestic.com) or Ahrefs (https://ahrefs.com) to view your competitor's backlinks. Try getting links from the same websites. The above services are paid, but you can buy reports from people at Fiverr.com for $5.


Interview A Professional

Interview someone connected to real estate. The interview can be done in person, via email, or phone. Add the interview to your website and add the interviewee's information. Ask the interviewee to link to the interview page on your website. You could interview a mortgage lender, home inspector, home stager, etc. There's no shortage of subjects to interview about.


Be Interviewed

The reverse of the above tip - get someone else to interview you and place it on their website.


Student Scholarship

Offer a student scholarship. Let local newspapers know about it.


Give

Give to a local charity or cause. Ask for a link back.


Help A Reporter Out (HARO)

Reporters are always looking for experts and sources to quote in their articles. Be the expert. Sign up for free and you'll get daily requests for opinions related to your industry. Find out more at https://www.helpareporter.com


Pay*

You could offer money for someone to add a backlink to their website/blog, but you have to be very careful. Don't do it if it's obvious the website sells links to everybody. If you see many web pages or blog posts on many different subjects, and all of them link out, stay away. At first, it's best to avoid paid links.


Words Of Caution

Don't get all your links with the same anchor text. It's okay to have a few here and there with the terms you want to rank for, but don't overdo it. Having many links with your domain name or website url as anchor text is okay.


Contribute

If you have any other ideas for ways and places to get links from, please go ahead and add them to the comments.

Comments (41)

Jerri McCombs, Broker
Dogwood Real Estate Services - Hendersonville, NC
Hendersonville NC Relocation

Great article! Thanks so much for taking the time to write these tips. I need to get to work!

Jan 22, 2019 05:57 PM
Dario Ferreira

Thank you.

Jan 23, 2019 07:59 AM
Larissa Gribanova
Keller Williams Manatee - Bradenton, FL
RUSSIAN Speaking REAL Estate Expert in Florida

Thst's a guideline. Step by step. Thanks a lot!

Jan 22, 2019 06:27 PM
Dario Ferreira

Thanks.

Jan 23, 2019 07:58 AM
Sondra Meyer:
Colorado Springs, CO
See It. Experience It. Live It.

I most liked your tip about focusing on creating articles that people will value so much that they will want to link to your site.   

Jan 22, 2019 07:24 PM
Dario Ferreira

Thanks.

Jan 23, 2019 07:58 AM
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

I use free Moz Link Explorer to analyze my local competition and new backlink opportunities. I now have 3,300 inbound links from 421 domains, mostly organic links, attracted to my high-quality content. I got some organic links from national publications and universities. Yeah!

My Moz Domain Authority (DA) is 32, maybe the highest in the country for an independent notary website/blog. I only try to get backlinks from websites with higher DA than my site to get Google juice.

Jan 22, 2019 09:16 PM
Dario Ferreira

Good job on your link outreach.
If I were you, I would not reject links from sites with DA less than yours. You get "Google juice" from sites with lower DA also.

Jan 23, 2019 07:58 AM
Jerry Thomas-Construction Loans
Cranbrook Loans - Farmington Hills, MI
Construction Loans in MI, OH, VA, GA and FL.

Should backlinks from sites that have nothing to do with real estate be "disavowed"?

Jan 23, 2019 04:34 AM
Dario Ferreira

Generally, no.


It depends on the link.
If the link comes from a blog that has many posts about casinos, credit cards, pills, payday loans, etc., then, yes.


Wouldn't you want a link from the main newspaper on your state, microsoft.com, apple.com, amazon.com.


If the link is from a good website, then it's good. It does not matter the subject, the DA, etc.

Jan 23, 2019 07:54 AM
Jay Seville
(owner) JustNewListings.com Realty, Inc. - Arlington, VA
Northern Virginia & SE NC Beaches

Good morning.  Would like for few of you to contact me to swap some backlinks in a carefule, "white hat" way and not with a blogroll, etc.

Jan 23, 2019 07:28 AM
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

These are wonderful tips, Dario Ferreira! Of course, they appear to be time-consuming, and as others have already commented, finding the time is usually more of a challenge than actually doing the work. That said, the benefits could make it a worthwhile endeavor.

Jan 23, 2019 07:42 AM
Dario Ferreira

It's a lot of work, but you can do it slowly without much effort.
For example, try getting one good link per month from a website you do not have links from already. Totally doable.


Thanks for the comment.

Jan 23, 2019 07:56 AM
Steven Beam
RE/MAX Alliance - Parker Colorado Real Estate. - Parker, CO
Parker Colorado Real Estate

Back in the day a group of good agents around the country used to get together and exchange backlinks. They could trust the others and knew their sites were solid. 

Jan 23, 2019 10:53 AM
Dario Ferreira

If done carefully, it's a good strategy.
If I were a RE agent, I would create a resources page with agents from surrounding areas that I don't work in, and use that page for the exchanges.
You have to make it look legit.


Important: Just sent you a PM via AR. It's about your website.

Jan 23, 2019 11:05 AM
Jay Seville

I'd like to guest post original article on your blog if you have one.  You are welcome to do so on my in return.

Dec 12, 2019 09:37 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Quality content surfaces over all.  That should be a priority for anyone getting online.  

Jan 25, 2019 02:04 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Great post! I'm reblogging it and mentioning Bill Gassetts post too. Thanks! :) 

Jan 29, 2019 03:57 PM
Dario Ferreira

Thanks, Tammy.


Btw, I have reblogging off for the post. I'm not a big believer in having many copies of the same content fighting for the SEs love.


 

Jan 29, 2019 04:07 PM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Dario,  Great info.  Years ago my site had a good number of backlinks and ranked higher than it does today, but it seems like backlinks are harder to come by than when we were all trying to work together.

I am going to go thru your list and see if I can do better job of "farming" for some links.  Like you say, it 'aint easy.

Jan 30, 2019 08:03 AM
Dario Ferreira
Attleboro, MA
Internet Marketing

John Dotson,

Thanks.

Yeah, they are tougher to get, but you can't stop, because the competition keeps going, and you don't want to be left behind.

Jan 30, 2019 08:37 AM
Mayra Espinosa Realtor San Mateo Pacifica Homes
Mayra Espinosa Broker- Realtor | Call 650-996-8961 - Pacifica, CA
San Mateo County Real Estate | Buy | Sell | Invest

Good information. Thank you for sharing!

Jun 20, 2019 03:15 PM
Dario Ferreira

thanks

Jun 21, 2019 09:53 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Thanks for all the good suggestions!  I hope the backlinks from this site are good for something.

Jun 26, 2019 01:21 AM
Dario Ferreira

Thanks and you're welcome.
The links from AR have value.

Jun 26, 2019 12:08 PM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Interesting stuff that I definitely need to add to my business plan!    I'm bookmarking this to study - thank you!

Dec 12, 2019 09:15 AM
Dario Ferreira

Thanks for the comment.


Link building next to good content and a technically correct website, is the most important thing you can do.


Think of links as votes, if no one votes for you, you won't get elected.

Dec 12, 2019 03:51 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

What a wonderful post and I sure missed it, and reading Debe Maxwell, CRS  comment I am of the same ilk, Endre

Dec 21, 2019 08:58 PM
Dario Ferreira

Thanks, Endre Barath, Jr. 

Dec 22, 2019 08:46 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

 Right? I think they pay an enormous amount for others to do these things for them! I'm too much of a do-it-yourself-and-save-time person but, it's not all getting done in 2019...or 2020 either! Maybe we need to hire someone, Endre Barath, Jr.?!!

Dec 21, 2019 11:29 PM
Dario Ferreira

Hi Debe Maxwell, CRS ,


Hiring someone is okay, but be careful who you hire.
Bad links can hurt your site.


No way around it, getting links is the most difficult and expensive part of SEO.

Dec 22, 2019 08:50 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Debe Maxwell, CRS my biggest problem is when you farm it out you will get the same "vanilla" that everyone else gets... so the whole point about standing out gets washed away. Do you agree Dario?

Dec 22, 2019 09:23 PM
Dario Ferreira

It would only matter if the company doing the backlink outreach for you was the same company being used by your direct competitors, which is very unlikely.


Even if you got the same links as your competitors, they could still help you more than they do your competitors. It depends on your website, where they are pointing at, the content of the page giving the links, etc.


The only thing you have to be careful about is where are the links coming from. If it is from obvious spammy sites, stay away.

Dec 23, 2019 09:42 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I totally agree, Endre Barath, Jr. - while I love vanilla, I don't want to be vanilla! 

Dec 22, 2019 09:45 PM
Dario Ferreira

Chocolate is way better ;)

Dec 23, 2019 09:43 AM
Omaha Homes For Cash
Omaha Homes For Cash - Omaha, NE
Faster, Easier Home Sales. Better Service.

Great guide and tips for acquiring links.  SEO is a long game for sure and acquiring backlinks the right way is a large part of that long game.  

Nov 16, 2020 04:49 PM
Dario Ferreira

Thanks

Nov 16, 2020 04:57 PM