Are You Remarkable? If Not, No One is Going to Care

By
Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing
https://activerain.com/droplet/5gTr

"Worth of Attention - Striking" - Does that define you and your business? If not, no one is going to share, talk about, or refer you. 

 

Our society runs on social currency these days. We want to brag on social media, one-up our friends and acquaintances and have the inside scoop on something before anyone else. It's just the way we're wired. An experiment discovered that if you ask two groups of people if they prefer a job that made them $100,000 vs. $50,000 they obviously would take the $100,000 job. But then subjects were told that in the higher paying job everyone else made $200,000 and in the lower paying job everyone else made $25,000. With this new knowledge, the majority of the group chose the lower paying job simply because they made twice as much as the other employees. They abhorred the idea of making half as much as everyone else even though it was twice as much as the other job. [Contagious - Jonah Berger]

 

Crazy? Yes. The norm... Yep.

 

People want to brag about what they know. We see newsfeeds of everyone's highlight reel and we get an endorphin rush when we get dozens of "likes". We want to be in the know, want to be the first, want to look better than everyone else. Don't deny it, you know you do, even though secretly we kind of wish we weren't like that. 

So, what does this have to do with you being remarkable?

Well, what do you offer or have that no one else does? Why should someone choose you over another in your industry? And, why would anyone refer YOU?

 

That's the $64,000 question. WHY YOU?

 

Anyone can sell real estate, mortgages, inspect a house, conduct an appraisal. Why should people choose you? I can't tell you that, only you know that. What does your website offer that the other 10,000 in your industry doesn't? 

 

Maybe it's a flash sale.

Maybe it's a quiz.

Maybe it's a limited time offer.

Maybe it's the fear of missing out.

Maybe it's the drawing for a free whatever-not for leaving a review.

Maybe it's the idea that YOU are the insider and if people find YOU, they are finding gold.

What is it?

How to be remarkable in your field

Another interesting tidbit here - McDonalds came up with a smokey, sweet southern version of a riblet sandwich a few decades ago made of heart, tripe, and pork stomach. Of course, most people only knew it as the tasty McRib yet it wasn't a hit so it quickly dropped off the menu. Until about 10 years later when a marketing guru said let's bring it back but for a limited time in select cities only.  Advertisements went out and once it dropped in Chicago, Dallas, and Denver, the other cities were waiting on pins and needles to get their hands on the famous McRib. Twitter followers tracked down where one could be procured and the craze has never stopped. They have sold out, gone crazy, and created a buzz-worthy, social-sharing frenzy over something that couldn't be given away just a decade prior. Why? Urgency, limited time, FOMO...? All of the above. It's the same sandwich, so even if you don't have something remarkable, you CAN market it as such. 

 

But you do have something remarkable. Find it! What makes others in your industry fail and not you? Market that. Ask for reviews, go above and beyond in customer service or the extra mile in whatever industry you're in. Offer something, be secret and exclusive for just your clients - " I have found the secret to selling a house in a week." What is it you offer?

Find your remarkable and let others sell it for you.

 

I tell you one thing, I will never have a McRib again...

 

Additional Goodies

 

Hidden Things to Look For in an Online Listing

How to get a home loan if you're self-employed

Be Wary of an Agent That Won't Let You Have Your Own Representation

How to Blend a Good Review into a Blog Post

Using Pages and Blog Posts Effectively

 

Image by JustGrimes

 

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ActiveRain and SEOTammy Emineth is an expert in custom content and original articles for blogs, website, press releases and more. Contact me anytime and feel free to subscribe to this blog to stay up to date on my latest blogs and informative information. Email me or contact me for Real Estate Website Marketing and SEO Content Writing.

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The information contained in this blog is believed to be true and correct and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy for any particular purpose. All information is copy written and the property of Tammy Emineth.  

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Rainer
250,625
Stephen Turner
TriCorner Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Great post with some good points for differentiation. We all know we need to be "Different" and stand out, we even know how urgency can influence a sale. Yet till now, I hadn't thought about the urgency in choosing me! Thanks for helping me to think differently!

Jan 21, 2019 12:52 PM #9
Rainmaker
3,694,732
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Tammy Emineth ,

Congratulations on a well deserved featured post! You are challenging us to continually consider what sets us apart from the pack and make us stand out from the crowd and be remarkable!

Jan 21, 2019 02:55 PM #10
Rainmaker
499,504
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Hmmmm, trying to think of what differentiates me from the rest.  Maybe that I'm an Ironman triathlete?  I have more stamina and endurance than other Realtors?  I'll have to think on that one.  Thanks for the ideas Tammy.

Jan 21, 2019 04:25 PM #11
Rainmaker
612,291
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Interesting post. I do feel we have something unique to offer our clients. Us. Real human beings who will set down at their table face to face. We go to them which is a huge selling tool!!

Jan 21, 2019 05:51 PM #12
Ambassador
2,127,487
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

You had me until heart, tripe, and pork stomach...uck!

We must stand out from competitors which is why I am attending a master training seminar for social media. Thanks for the message Tammy Emineth!

Jan 21, 2019 05:55 PM #13
Ambassador
3,004,655
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Fantastic post, Tammy! You know, I have never had a McRib (and I'm not a vegetarian either!) but, I have followed their marketing - brilliant!

As for the $50K vs. $100K - that is just crazy, isn't it?! I'm more into being my own practitioner and making decicions based on something more substantial than what others think! ;-)

And, thank you for being in the business that you're in and sharing actual tips - not just 'fluff' - with us!

Jan 21, 2019 08:07 PM #14
Rainer
460,164
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Interesting topic, yet comparing marketing strategies with competitively priced products that are purchased every day to products that are purchased perhaps not more than ten times in a lifetime IMO clearly isn't the same or am I mistaken?

There will always be a target market and demographics regardless of your product or service and the difference in sales IMO will always be the service a consumer receives before, during and after the sale.

Successful salespeople have superior knowledge, experience and provide timely services that are memorable and everlasting. The ultimate stage when achieved is when referrals are procured without asking for them. 

Jan 21, 2019 10:42 PM #15
Rainmaker
1,915,503
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Results, larger market share consistently is the secret sauce under the sesame seed bun. Serving it up in the delivery method the consumer can eat and run and feel full from your open 24-7-365 information drive through. Don't just slice and dice the listings ho hum same old same old... make it the whole nine yards for listing information, on community, financing, tips for sellers, mistakes buyers make in a list. Add in local images, local information home made blog posts like the local expert you are if you step up to the mike, hunt and peck on the keyboard and post the local eye candy, helpful links. Be a little red hen. Do a better job all the time getting their attention, developing their interest, building desire, getting the call to action results. Great post again Tammy Emineth !

Jan 22, 2019 03:54 AM #16
Rainer
26,737
Chuck Tanner
Keller Williams Realty - Atlanta, GA
Associate Broker "Let's Get You Moving"

Dare to be different. Great post. Real Estate is Sooooo much harder than when I started 20 years. Social media has made it harder. Those that can master social media have a bit of an edge, I think!

Jan 22, 2019 05:02 AM #17
Rainmaker
1,458,421
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Another brilliant post Tammy Emineth, we each have different ideas of how to reach our audience.  I'm not a fan of bragging/humble bragging and posting everything under the sun on social media. It's one thing to be passionate and it's great but do people really want to read how we're reaching out to those in need or how awesome we are? Give them what they are searching for and they'll be drawn to you, most importantly, be authentic.

Jan 22, 2019 05:33 AM #18
Rainer
190,180
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

I have always said my niche was ME...now to make sure people KNOW that

Jan 22, 2019 08:55 AM #19
Rainmaker
957,269
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post. So very true. If an agent doesn't stand out for being positive, much less anything else, they won't be contacted.  Being present and having a presence is key!

Jan 22, 2019 10:34 AM #20
Rainmaker
123,540
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Custom Home Design

Great idea Tammy.  But...  the problem is much harder to market that incredible you if you are a small company that does not have corporate funding... and a 'following' on social media.  Tough to get that following when everybody is trying to do the same thing.

Jan 22, 2019 11:06 AM #21
Rainer
154,479
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Excellent post that reminds me about the sad state of our current culture... I can't help but think that our society is turning the new generations into mindless robots acting on impulses and stimulations by social media...

Jan 22, 2019 12:17 PM #22
Ambassador
926,548
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

I still love the McRib and look forward to the holidays when they bring them back. Great post!

Jan 22, 2019 02:33 PM #23
Rainmaker
480,632
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Interesting perspective.  It can be hard to stand out from other agents--sometimes I get that question at listing appointments.  I come prepared with an answer though!

 

 

Jan 23, 2019 07:29 AM #24
Rainmaker
4,141,764
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Tammy,

Being remarkable if you want to have the lion's share of the real estate business is important.  However, there are many whose goals are met without being remarkable.  When we chose someone to work with, they have to have that fire in the belly to either be #1 or #2 or 3.  If they don't, they are just fine.  A

Jan 23, 2019 08:24 AM #25
Ambassador
3,004,655
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I don't think I will either, Tammy - I'm not into 'fake' anything (or anybody either)! 

Jan 23, 2019 11:45 AM #26
Rainmaker
759,823
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

This is great post with the McRib hook.  It is insane to think that there is actually demand for jut another item on a fast food menu.  

Jan 25, 2019 01:20 PM #28
Rainmaker
1,466,318
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Plenty to think about (besides the McRib) when updating your presentation during the beginning of the year.

Jan 27, 2019 12:45 PM #29
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