How To Revive Your Old Real Estate Blog Posts

By
Services for Real Estate Pros with Best Real Estate Writer, a Layton Media brand

(Other Popular Posts You Won’t Want To Miss)

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As someone that has written THOUSANDS and THOUSANDS of blog posts, I have full appreciation for just how much effort is poured into creating them.

Of course, I am a writer by profession so it comes a bit easier to me than most of you that are simply trying to bolster your real estate career with content.

Therefore, I know that the amount of effort that you must dedicate to each post probably exceeds my own. That being said, it sucks when you see your blogs reach their peak and then slowly disappear into the archives.

Of course, they are always working for you from an SEO standpoint to help you rank at the top of search engines, but they could be doing more.

The good news is that you don’t have to let those older real estate blogs sit around and collect dust in your archives!

Today, I am going to share some simple and quick strategies you can use to breathe new life into those older posts in order to drive even more traffic to your money-making real estate blog and website.

Update For SEO

If you have a few minutes of downtime, or perhaps don’t have it in you to write a full blog post today, go back and look for older posts that could stand an update. Maybe, it was a post where you gave advice that no longer rings true. Perhaps your opinion on a matter has changed. Or perhaps there has been a turn of events that creates an opportunity for you to give a new spin on the same topic. Regardless, the update to the content will work in your favor because it will communicate some warm and fuzzy messages to the Google gods.

Write A Follow-Up Post

Remember that post that you wrote back in 2018 about why it is so important to stage your home? Now you could write a follow-up post about different ways to go about staging your home yourself or how to hire a staging company. You could compare the differences between virtual staging and real staging. You could write about cost-effective ways to stage. See where I’m going here? The key to getting the most out of this is to include links to all of the other articles on the same topic to keep your readers engaged with your content for as long as possible.

Similar Topic Links

That leads me to repeat myself here. Every single one of your blog posts should include links to other posts you’ve written that are also relevant to the topic. They can be woven within the content itself or displayed more obviously. If you are looking for visual ways to break up the text of your post, include the hyperlinked blog cover image or pin of those relevant posts within the body.

Create Some New Pins

If you aren’t already using Pinterest to drive traffic to your real estate blog you have no idea what you’re missing! However, if you are, you may want to create some new pins for those older posts of yours. Avid Pinterest users that frequently follow the same topics become blind to the pins that they see all of the time. Therefore, taking five minutes to create some new pins and load them into your Tailwind could do wonders for getting better results with Pinterest. As a rule, though, I always create at least two pins for every post in order to A/B test them using Tailwind and I suggest you do as well.

Include Them In Your “Popular Posts”

Another fundamental of blogging that will help you to drive, and hold onto traffic, is to promote your most popular posts throughout your blog and website. This can be done in the sidebar, at the top or bottom of every post, as a separate tab on your site. It is totally up to you, but it can do WONDERS for your conversion rates with both affiliate marketing and actual clients.

**BONUS TIP**

As I was approaching the end of my first year of this blog, I found I was spending an ENORMOUS amount of time going back into my archives to find blog posts I wanted to reference or my affiliate links, not to mention a million other things. Then the lightbulb went off!

I create a spreadsheet that contains the link to every blog post, youtube video, podcast episode, social media account, affiliate account and link, and everything else I need to quickly reference. I use tabs to separate them by category to make it even easier to grab the link to whatever I’m looking for. This spreadsheet, which is always running in my browser, literally saves me at least an hour per day! It took some time to set up in the beginning but I couldn’t function without it now as I have thousands of links that I need quick and easy access to.

Want More Help With Your Real Estate Blog?

If you haven’t already, please subscribe so I can drop more juicy real estate blogging tips like these right into your inbox each week. I’ll also include various tools that help to make your life SO MUCH EASIER and exclusive discounts and deals you won’t be able to get anywhere else.

Oh and if you want more personalized help or you’re feeling curious about having me do all of this for you, book a call with me here.

P.S. Here are some of my most popular posts ; ) < ---- (See what I did there)

How to Attract Millenial Homebuyers Using Social Media

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How & Why You Should Repurpose Your Real Estate Blog Posts

How Team Leaders Can Recruit Top Talent

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Rainmaker
3,380,122
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, an excellent post on a questions that is raised frequently here in the Rain.

Jan 17, 2019 05:24 AM #1
Rainmaker
3,380,122
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Carol Williams good morning, Carol... I'm suggesting this post for your Second Chance Saturday.

Jan 17, 2019 05:24 AM #2
Rainmaker
228,339
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Great ideas that help bolster your presence online!  Thank you

Jan 17, 2019 05:49 PM #3
Rainmaker
1,866,543
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Sarah -- I'm going to share this with my assistant; we're working on getting my various social media accounts working better together in 2019. 

Jan 17, 2019 07:09 PM #4
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I read this on your site and love these tips, Sarah! Thank you for sharing once again!

Jan 19, 2019 07:33 AM #5
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Sarah, happy to find you via Carol's Second Chance Saturday. What absolutely valuable advice. Thanks you so much for sharing. D 

Jan 19, 2019 08:09 AM #6
Rainmaker
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Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Excellent tips Sarah...:)

Jan 25, 2019 05:46 AM #7
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Sarah Layton | Copywriter & Inman Star Contributor

I provide real estate content marketing services
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