YouTube Thursday - Stay True to Your Brand

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays - Branding Consistency 

 

 

In all of our marketing efforts, we carefully consider if the message we convey stays true to our brand. Print media, blogging, emails, direct mail, and videos all need to target our demographics and reflect our brand identity. If not, we risk confusing our data base and any potential future customers. 

 

We think of our brand as the personality of our business, and it truly reflects who we are as people. Our goal as REALTORS® is to connect with people who share our basic philosophy about life and who choose to live a similar lifestyle. Most of the time it works well. We not only get to work with people we enjoy, but they often become friends. 

 

If your marketing efforts this year include video, make sure the productions also reflect your brand. We incorporate our colors, font, and a recognizable style in all of them. Even our music choices have a consistent sound. The goal is to have our all of our marketing efforts build upon our core values and our brand promise. 

 

Here's a recent video we sent to our SOI. We hope to pique their curiosity first with an intriguing title in the subject line - and the word video. Research shows video emails are opened more than text-only emails.  Then, we make it easy for them to watch a "short" video. In other words, they should be able to hit the arrow once for it to play.

 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Rainmaker
184,815
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Stand by your Brand...  I love it.  Excellent advice to keep consistent with all media.  Short video like that is interesting, and with other posts recently which suggests sending a short video in an email, this is a great idea.  Thank you!

Jan 18, 2019 05:25 AM #12
Rainmaker
2,577,741
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I heard that early on, so I have made an effort to always follow the same look with any marketing that I do, which granted is not very much.

Jan 18, 2019 05:54 AM #13
Rainmaker
4,103,912
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, you do a great job with your marketing and branding.   I need to redo some videos this summer, but prefer all the snow to be gone.  BUT, maybe I should incorporate some into my video.....

Jan 18, 2019 06:29 AM #14
Rainmaker
1,234,133
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Debb Janes EcoBroker and Bernie Stea JD - I am looking forward to seeing the Blood Wolf Moon Sunday.  Your video is a great teaser.  I adhere to your message (as much as possible) to stay true to your brand. Unfortunately, in my newsletter I cannot include videos, so I take a screenshot of the video and link it to the video so it requires 2 clicks.  But it seems to be working OK.  One click is much better. 

Jan 18, 2019 07:29 AM #15
Ambassador
1,924,955
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Debb Janes EcoBroker and Bernie Stea JD  This is a wonderful post  we can all learn from this

Featured in Bananatude

bananatude

Jan 18, 2019 10:24 AM #16
Ambassador
1,866,606
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Oh Hannah Williams thanks for the Bananatude feature...you know I love this group. :) 

Jan 18, 2019 10:40 AM #17
Rainmaker
980,754
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great tips!  You are the pro when it comes to video.  I'm slowly getting better at it with FB videos.  I'll graduate one day!

Jan 18, 2019 10:52 AM #18
Rainmaker
1,329,087
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Debb,
I'd say you and Bernie are masters at staying true to your branding.  I'm working on a new website (non real estate) and trying to figure all that out. 

Jan 18, 2019 11:53 AM #19
Rainmaker
1,493,220
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I have committed to doing more personal videos this year, and yes they are now included in my email newsletters! 

Nice moon video and thanks for the reminder.

Jan 18, 2019 03:53 PM #20
Rainmaker
1,941,955
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb and Bernie - this video is skillfully done but I would not have expected anything less.  It ties in perfectly to nature as neighbors.

Jan 19, 2019 06:55 AM #21
Rainmaker
3,201,959
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb and Mernie,  Good information.  I still need to get better and also get out more to do videos of our area.

Jan 19, 2019 08:29 AM #22
Ambassador
3,898,347
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Debb and Bernie- what I love about the video is that it's short, to the point and totally you!  We don't want to get so carried away with whatever marketing tool we're using that we forget that it needs to reflect who we are. 

Jan 19, 2019 12:48 PM #23
Ambassador
3,349,499
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Yes, this one goes hand-in-hand with your Nature as Neighbors theme, Debb. And, what a wonderful idea to send the short video clips in an email.

I'll be on the lookout for the moon tomorrow night - hoping it's a cloud-free night!

Jan 19, 2019 02:44 PM #24
Ambassador
3,898,347
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                      

Jan 19, 2019 07:33 PM #25
Rainmaker
3,633,428
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Debb and Bernie. Building is brand is a mindset and important. Nice post and video.

Jan 20, 2019 05:26 AM #26
Rainmaker
3,829,663
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debb Janes EcoBroker and Bernie Stea JD ,

I'm so glad that Kathy Streib featured your post in her "Ah-Ha" moments for the week. Loved the video...you do such a great job of staying true to your brand!

Jan 20, 2019 05:31 AM #27
Rainmaker
406,045
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Thanks for the information, I admit I need to do more with You Tube and I agree your brand should be prominent throughout all of your marketing channels. Have a great weekend!

Jan 20, 2019 07:13 AM #28
Rainmaker
624,346
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

Very nice!  As I'm amping up for more video in 2019, this was a timely reminder to thine ownself be true!

Jan 20, 2019 11:03 AM #29
Ambassador
4,011,257
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Debb and Bernie

You are certainly masters at video, and makin sure it fits with your brand from all that I have seen. Great advice here...for videos AND other marketing.

I saw some of the eclipse but alas the marine layer rolled in part way through and obliterated any further viewing.

Jeff

Jan 23, 2019 09:12 PM #30
Rainmaker
675,461
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Nice Debb Janes EcoBroker and Bernie Stea JD  . I love your thoughts of using video and consistent video branding bring viewers back to you. Well done and thank you. 

Jan 28, 2019 10:01 AM #31
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