4 Steps to Start Generating Leads on LinkedIn

Services for Real Estate Pros with Second Self Virtual Assistance

LinkedIn is so much more than another way to put your profile online. It's designed to help businesses and individuals generate leads and enhance networking opportunities. More leads can translate into sales.

Here are four ways I use LinkedIn to help promote brand awareness and leads.


Prepare Your Company Profile

It would be a shame if a prospective client found your LinkedIn profile only to be disappointed by its content or lack thereof. Add a professional photo of yourself. Then, make sure your company profile, biography, and contact information are up-to-date.


Look for Potential Leads

Use LinkedIn's convenient search boxes at the top of the website to pour over the over millions of members for relevant contacts. The advanced search feature available with premium memberships will allow you to search based on job title, company, seniority level, and more to create a highly targeted list of prospects.


Customize Your Connection Requests

After identifying your prospects, send them a personalized connection request. The generic, "I'd like to add you to my professional network on LinkedIn", will garner connections. A more personalized approach is more interesting and will result in a better response. Let them know how you know them, what you have in common or what you find interesting about them.


Create You Follow Up Strategy

After your connection invitation has been accepted, one of two things will happen. Either the new connection will reach out to you and express an interest in learning more about your company, or they will wait for you to reach out.

If you're reaching out to past, current or prospective clients, have a strategy in place. Decide how you're going to follow up with them; time, kind of follow-up, offer, etc.


You can never have too many ways of generating new leads. By including LinkedIn in your strategy, you can diversify your customer base and build healthy customer relationships for years to come.


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Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good evening 

Thank you for sharing your information with us Pamela Cendejas 

Enjoy your evening. 

January 17, 2019. 

Jan 17, 2019 04:09 PM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Pamela, you are so right, I love LinkedIn and have been saying it since the Downturn of the Economy around 2007/8 time frame.... Endre

Jan 17, 2019 06:59 PM #2
Peter Mohylsky, SoWal Is HOME.
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

Creat you follow up strategy.  Great idea

Jan 19, 2019 06:02 AM #3
Mark Parsons
Lokation Real Estate - Littleton, CO
Beautiful Colorado Home

Thanks for the tips Pamela Cendejas!

Jan 19, 2019 10:30 AM #4
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Enjoyed reading and afree with all 4 points for generating leads on LinkedIn ... or any social media Pamela Cendejas 

Jan 19, 2019 12:21 PM #5
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks for some great education about LinkedIn, Pamela. I have my profile up to date and do some posting, but really could do more than I do. Bookmarked so I will remember to focus on this more in 2019!


Jan 20, 2019 08:58 PM #6
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Have to say, I have a linkedin profile but I never check the site and try to get leads from it.  I do think it's important to  have a profile that isn't generic.  It should have some personality!

Jan 21, 2019 10:50 AM #7
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I so appreciate this blog.  I've made sure mine is complete and write posts weekly on Linkedin.  I've sold homes because of it. Just today a Colorado energy pro referred another green business to me here in town and we're going to meet and possibly work on projects together.  Linkedin is a powerful connector!

Jan 21, 2019 04:12 PM #8
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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