Rule #1 in marketing is “be where your customers are”, and in real estate that means being online. According to the National Association of Realtors® 2018 Profile of Home Buyers & Sellers, 44% of homebuyers started their home search process by looking at online properties – and 87% percent of buyers & sellers viewed online sites as the “most useful information source” of home information. No surprise here, right?
Marketing your property online takes a lot of work, though! Uploading photos, doing walkthrough videos, writing property descriptions, entering data into your MLS – along with Craigslist, Zillow, your website, Facebook, Twitter, Instagram, etc. All that typing, tweeting, and uploading adds up, and the more properties you have, the higher your workload will be.
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