Can You Change A Seasonal Look Without A Reshoot? See For Yourself!

By
Real Estate Agent with Coldwell Banker Residential Brokerage NRDS # 146013739
https://activerain.com/droplet/5h5c

 

Adjust Marketing For Seasonal Changes

dining room 505 Miners Gulch - Clarkdale

This is the exact same image as above, just without the fall place mats.

Kitchen

In this kitchen scene, the pumpkins have been removed. 

removed snow in main image

Years ago, there were only a couple of programs that were available, where you could eliminate objects or fix images. PhotoShop (PS) comes to mind.  My husband uses Aperture (a Mac program - no longer supported by Mac) to manually make adjustments that you see in these images. Then the images are brought back into LightRoom (LR) to keep with the listing album. There are other cloud based programs that require less skill and get the job done for minor issues. Sometimes, the affect you are looking for may require more than one program. 

It should also be noted that raw format works best to post-process images. 

Some Time and Skill Are Required

It takes time and does require some skill to make these adjustments. A key consideration is: do not make changes that paint an unrealistic image, such as removing a water tower or distracting object. Potential clients should not feel scammed. Your reputation is at stake. 

If Your Home Is Not Selling...

First area to look at: Is the home positioned properly? Sometimes it is not just the price that needs to be analyzed. 

There are other seasonal or image placement changes that should be observed and analyzed.

I use TourFactory.com for photo tours that I attach to the MLS and my website. I track all images to see what is being looked at. It also can be monitored by actual website. Where is the traffic coming from? If there is a dramatic fall-off early in the photo tour than you might have to adjust the placement of the images.  

Two Schools of Thought For Homes With A Pool

1. Eliminate anyone who does not want a pool by placing a pool image near front of the picture carousel.  This also can have an opposite affect for those people who are looking for a pool!

2. Show the home with the amenities highlighting features of the home before the pool and backyard is featured. If the home has everything you are looking for, you may want to rethink your "no pool" point of view. 

Look at your photo carousel with an outsider's critical eye.

What does the typical buyer want to see near the beginning of the presentation? Different areas and sub-divisions will bring different buyers.  Should parks be highlighted?  The type of buyer may help determine the placement of the images. 

- Is it a modern open floor plan?

- What does the living area or great room look like? Is it a comfortable size?

- How big is the kitchen? What kind of storage or kitchen cabinets does this home have?

- What is the condition of the appliances. Gas or Electric?  

- What is the quality of the amenities and features?

- What type of flooring is in the home?

- What does the Owner's Suite look like? Will my bed or furniture fit comfortably? 

- Does the owner's bathroom fit my needs? 

- Are there any other areas that might need to be addressed in the picture carousel placement.

Views

In Sedona, there are other areas to consider such as views.  This tops many buyers wish list and at least one image highlighting the views should be at or near the beginning.  So, are there pictures that highlight the views? Remember, don't highlight the views over the actual room. Sometimes I see images that show only the view and don't give any perspective of the room. Consider using both images. 

 


When You Need A Real Estate Professional…  As an experienced real estate professional, and after decades of buying, owning and selling multiple single family homes and town homes, I have a unique perspective to help clients.  In today’s market, buyers and sellers need the help of a professional.

The REALTOR® has the experience and understands what needs to be done to help secure a home for the buyer at the best price and conditions.

Whether you are a buyer or seller, I will provide a thorough analysis of any property to make sure the market value is at the proper price point. My ability to market property is unsurpassed. See my extensive portfolio here.       If you have questions about Sedona market conditions or other information on the Sedona real estate market, please contact me at 928.274.7355 .

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Ambassador
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Now you see it, now you don't. The only think we are not allowed to photoshop are obvious things that could impact a sale, such as a powerline running through the yard. 

Jan 19, 2019 10:40 AM #1
Rainmaker
3,122,314
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Sheri - your post offers a good perspective for changing/altering the look and appeal of any property using some skill/training especially as markets evolve. 

Jan 19, 2019 10:41 AM #2
Rainmaker
1,301,207
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Interesting post...in my secondary home area, it can take time to sell a property...these tips will help keep images "fresh".

Jan 19, 2019 12:12 PM #3
Rainmaker
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Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Hi Sharon Tara - Seasons come and seasons go but great Stagers like you are consistent and never boring, always innovative and interesting too!

Jan 19, 2019 12:50 PM #4
Rainmaker
5,067,350
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

The selection of the images and the quality of the photographs are important elements of successful marketing.

Jan 19, 2019 12:55 PM #5
Rainmaker
2,872,041
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

What a great post Sheri Sperry - MCNE® . I need to give that program a try to change some of my pictures. Love the advice on pools. Have a good Saturday

Jan 19, 2019 04:25 PM #6
Rainmaker
506,924
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR®, In Tune with your Real Estate Needs

I wish I had these editing skills!  I try to do everything I can in Lightroom. Great tips on marketing and post-processing!

Jan 19, 2019 06:46 PM #7
Rainmaker
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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Interesting editing...and above my skill set !

Jan 19, 2019 07:27 PM #8
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Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

Snow covered lawns don't do well in June here; yet I see them all the time Sheri Sperry - MCNE® in our MLS...

Jan 19, 2019 11:11 PM #9
Rainmaker
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James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sheri.

I have a hard enough time just taking a photo, to do what your husband did, is way beyond me.

Jan 20, 2019 02:29 AM #10
Rainmaker
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Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Very nicely done, Sheri.  So much can be done virtually these days.

Jan 20, 2019 05:29 AM #11
Rainmaker
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Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sheri, these are great ideas, and we do have to keep listings looking like they belong in the current season! 

Jan 20, 2019 06:36 AM #12
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Nicely done and I think the cleaner look with the seasonal stuff is better anyway.

Jan 20, 2019 03:47 PM #13
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Sheri- removing the placemats made a huge impact. I have an app on my iPhone which can remove some objects but I am still learning how to use it. 

Jan 20, 2019 06:20 PM #14
Rainmaker
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Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I'll have to save this information. I have a company that for very little cost, Sheri, also adjusts pictures that way and which can change my day scenes to night scenes, as well.

Jan 21, 2019 07:50 AM #15
Rainmaker
2,928,130
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Sheri Sperry, You come up with some great suggestions for us here in the rain, thanks!

Jan 21, 2019 09:59 AM #16
Rainmaker
1,465,643
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Sheri, your husband is so talented. Keeping listing photos current with the season is a must. I've seen a few that have lush green grass in our MLS lately and it's such a dead giveaway it's been on the market for months. 

Jan 21, 2019 11:49 AM #17
Rainmaker
1,458,276
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Sheri Sperry - MCNE®, this is well beyond my skill set, there are some great apps but not so easy to learn. I have seen some MLS pics where the re-touch was just too much to a point they looked like postcards. Your husband did a great job with yours.

Jan 21, 2019 02:01 PM #18
Rainmaker
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Sheri - that attention to detail is one factor that would separate you from other real estate agents and I know there are others.  Homeowners in Sedona need only contact you to get their homes sold.

Jan 22, 2019 04:41 AM #19
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Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
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