You're Hired As The Listing Agent | What Is Your Most Important Task?

Reblogger Evelina Tsigelnitskaya
Real Estate Broker/Owner with SIB Realty
Original content by Barbara Todaro 104763


It’s all about the price, no matter how the “state of the market” is described.  In a sellers’ market, pricing is not as challenging. If a home is underpriced, there will be a bidding war, and whatever dollars could have been left on the table will be secured plus more!



A buyers’ market is quite another scenario. Since pricing is not an exact science, because of opinion, a listing agent should always establish the price range and then, with the seller,  decide which end of that range to offer the listing.



If the home is outside of the fair market value range, the sooner the “improved price” is established on the open market, the sooner the home will be pending.



Homeowners must be “in-tuned” with the current state of their market.  This may require an additional market analysis with every similar home that closes. 



For a listing agent to allow a home to linger on the market is poor representation of that homeowner client. The function of a listing agent is to “update the client” and “make adjustments that reflect the most current updates in price.”



After two weeks of “proper exposure” there should be sufficient activity at the home. If buyer agents are not writing offers, the home needs an adjustment. It’s overpriced. Every factor one could think of for an excuse for a buyer to not buy reverts back to price. 



Locational obsolescence, functional obsolescence, cosmetics and many other factors must all be reflected in the price.



In the business of listing property, it’s “ALL ABOUT THE PRICE.”

MLS is the most powerful marketing source in existence. Listing agents should be providing every document needed by a buyer’s agent to enable that agent to provide the “full picture” of the property and help his/her client make decisions to buy.


To provide anything less is poor seller representation.  Period.

Just a thought for the moment….but there is more coming today!!! I’m cranked.


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Evelina what a great reblog from our friend Barbara Todaro  you can never go wrong with her advice, Endre

Jan 19, 2019 06:28 PM #1
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I think it is to protect your client from any future issue with the home they are selling

Jan 19, 2019 06:35 PM #2
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Evelina,  Yu pick a great reblog of Barbara Todaro for all of us here in the rain.  Make it a great day!


Jan 21, 2019 09:34 AM #3
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Evelina, great choice for a reblog, as Barbara always has some great tips for all listing agents.

Feb 02, 2019 07:06 AM #4
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Evelina Tsigelnitskaya   Anything that Barbara Todaro  does on marketing is well worthy of a re-blog.

Thanks for taking the time to stop and follow my blog

Feb 10, 2019 07:56 AM #5
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Evelina Tsigelnitskaya thank you so much for the reblog.... I appreciate that....

Feb 10, 2019 08:03 AM #6
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

Good advice from Barbara Todaro about pricing right from the start. 

Feb 15, 2019 03:30 AM #7
Don Hess
KW Elite Keller Williams 1280 Plaza Blvd. Lancaster, PA 17601 - Quarryville, PA

Good advice. Can't argue with any of it.

Mar 01, 2019 08:42 AM #8
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Evelina Tsigelnitskaya 305-931-6931
Ask me a question
Spam prevention

Additional Information