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Marketing Hot Architectural Styles

By
Real Estate Agent with Keller Williams Realty

Classic styles of the past, those worth preserving, get closer and closer to our lifetime, our own history.  For example, the classic American ranch, and along with it Modernism, is new all over again.  Since many of us grew up in such homes, we are not likely to recognize them as historical. 

The National Trust for Historic Preservation devotes its May/June issue of Preservation to Modernism and Midcentury classics.  It has launched a program to protect both commercial and residential construction from the ‘50s through the ‘70s.  For if not now, it will be too late to rescue this chunk of our architectural history, which happens to be so very American.

The humble ranch with its one-floor living has great potential in today's marketplace.  Enlighten buyers! We have a sizeable segment of the population who can appreciate not having stairs to climb and a more compact living space to clean.  Simplify!

Knowing what styles are being preserved and reborn can go a long way in attracting buyers to our properties.  If ebay is any indication, furniture and other furnishings from this period sell well. 

We certainly know how to play up Victorians or Craftsman Cottages, so, being aware of what's hot now can only improve our marketing efforts.  Architecture is local; what's hot in your area.

At the same time, and with a better understanding, we are helping preserve a piece of our history for future generations to admire and enjoy.

Ranch Home

The Classic American Ranch, New All Over Again?

 

Thoughts from the beautiful Hudson Valley ....

 

Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

Thanks, Anthony.  I'll have to see if I can find any info on Ranch Acres.  I like seeing how styles developed in various areas of the country.  Very often, though the style is the same, there is something unique to that area. 

Jun 01, 2008 01:53 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Glad to see that the NTHP is protecting this era of architecture. Las Vegas is probably 90% frame and stucco with not much variation. Many of our historic homes are downtown and have been converted to law offices. It's still a nice area to walk down the streets and imagine what it was like 50-60 years ago.

Jun 01, 2008 02:15 PM
Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

Hi John ... I was happy to read it also.  That era has been under attack for quite some time.  Thanks for your comment!

Jun 01, 2008 02:19 PM
Anonymous
Blogger To Be Named Later

Marie, growing up on Staten Island that humble little ranch of yours also afforded a cost effective means of expansion. "Going up" often occurs when another child graces the threshold. Well done. 

Jun 01, 2008 04:20 PM
#5
Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

Hi Andrew ... Right, it has a place in our cultural history as well.  It represented, for many, the start of that American dream. 

Jun 02, 2008 04:33 AM
Sylvie Conde
Sutton Group-Associates Realty Inc., Brokerage - Toronto, ON
Broker, Toronto Real Estate

Hi Marie, I wish I lived in a ranch style home.  My parents come to visit from out of country, a couple of times a year, and they just can't go up and down the stairs anymore. I think it would be great to have everything on one floor.

Jun 02, 2008 08:55 AM
Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

Sylvie ... As I get older, they get more and more appealing :)

Jun 02, 2008 08:58 AM