As many of you know, I'm trying to do a bit of a site audit on my site...optimizing my articles for content, SEO, page speed, CTA's, etc. It's been eye opening as I'm also catching mistakes and broken links as I go along.
It's taking a while and I just do a bit each week. (I have a hunch it will take me all year before I finish everything I intend to do).
Anyway, as I go through some of my articles and look at them on google I sometimes find that there are some articles that are on the cusp of Page 1. They may be at the top of Page 2 or bottom of Page 1, and of course I want to try to give them a bit of boost. Because, really, who goes to Page 2?
So after I fix up the articles, I also try to build an extra backlink (or 2) to give them an extra boost.
Today, I finally got a chance to write an article on Reddit. Here it is. Bill Gassett wrote about this idea in this article: Content Marketing for Real Estate Agents. Thankfully, Bill Gassett considers me an honorary real estate person so he's allowed me to join Luke's and his "tribe."
If you haven't read his article yet and/or taken action, I'd encourage you to do so, as well as follow him. He really knows what he's doing - both in real estate and in online marketing/blogging. He doesn't post here that often, but when he does, his info is gold.
I have to go back and review the other suggestions he has.
My goal in writing the article is to give this article a bit of a boost: Why it's important to seal tile grout. You see, my article is doing well already, but it can do even better.
In this article, I'm linking to it again, and I'm linking to it in my reddit article. Hopefully, this will help index the article faster and give it a bit more link juice.
You see this whole thing is like a spider web. The more linking we can do, the better (assuming that it's quality content).
I try to do this gradually, but consistently. And, you should, too. Well assuming that you care about SEO and getting your articles ranked.
I have a lot of work ahead of me because I see so many opportunities to do better. I've found in this process that I have a lot of articles that are doing pretty well (but not terrific...at least not yet) and they have much more potential.
You know sometimes, it's better to work on the content you already have and figure out how to improve it and leverage it more. Sometimes, it's better to do this than to spend more time on writing new content. (although often doing a combo is ideal).
It's kind of like trying to find new customers vs tapping into your past customers.
I think you get what I'm saying. If all you're doing is working on content creation, and you're not spending enough time on content promotion and improving existing content, you may want to think about reallocating your time.
I'm currently allocating 2 days a week to work on all of this, and I believe it will pay dividends.