Closing Isn’t the End; It’s Only the Beginning
1. Future Guidance
Regardless of a client’s experience buying new homes, it’s not something that they do often - they need our help! Helping others is the key to building client relationships. Remember, we aren’t salespeople; we are educators and when we help others above and beyond their expectations, they want to help us as well (in the way of referrals typically).
2. Pay them a Visit
Sure, you attended Closing and brought them a small gift but, was it memorable to then? No! They are about to embark upon the ‘dreaded move’ and weeks of unpacking, decorating and settling in to their new home. Give them a few weeks and then take the opportunity to visit them in their new home and bring along a house-warming gift that is tailored just for them.
3. Keep in Touch
Currently in Charlotte, we have over 13,000 active agents. When you fail to keep in touch, you’re going to lose that client and the referrals they may have sent you to another one of those agents. Think about it - if you were a client, would you use the same agent you hadn’t seen or heard from in years? Some don’t hear a peep from their agent after they walk away from the Closing table. That’s such a shame.
4. Show Them You Care
Take the time to write hand-written notes – and please, don’t ask them for anything. They know you’re in the business and they are going to appreciate your thoughtfulness when they receive something so simple as a handwritten note from you. Instead, just show them you care – without asking for anything in return.
5. You Move People
We don’t move houses; we move people. This is a people business and nurturing our clients, not just when we’re in the middle of a transaction but, ‘forever more,’ is key to building a successful business. Remember, it’s all about THEM! Show them you care - now & forever more!
© Debe Maxwell | The Maxwell House Group | RE/MAX Executive | CharlotteBroker@icloud.com | Closing Isn’t the End; It’s Only the Beginning