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Yes, Grammar Matters, and I Don’t Care if the Professor Disagrees

By
Services for Real Estate Pros with Marte Cliff Copywriting

Just when we thought we’d heard every possible “racist” accusation, a University of Washington-Tacoma professor came up with a new one.

The professor thinks good grammar is racist. In my opinion, his reasons for that thinking Grammar book - yes it mattersreally are racist, but that’s a topic for some other place and time.

He says “a person’s ability or inability to communicate using proper grammar and spelling should not impact his or her future job opportunities.”

Perhaps so, but that inability to communicate will certainly limit their career choices.

His loyal followers won’t succeed as Realtors…

Those who adhere to his “I don’t need grammar and spelling” philosophy would, for instance, have a tough time finding success as a real estate agent. In your career, clear communication is imperative, and potential clients do judge you by the words you write.

The professor says grammar is “too hard” for many college students. And yet, here in the Rain we meet agents who grew up in other countries and now speak English as a second or third language - and they have mastered it.

I have nothing but admiration for them, because as a language evolved from many others, it certainly is filled with twists and turns.

Grammar and real estate agents…

While every agent I know here in the rain does strive to “get it right,” some words just seem to cause more confusion than others.

We’ve often talked about misuse of advice/advise, there/their, and others that show up over and over in blog posts and on web pages.

A misuse that’s not so common jumped off at me from a real estate website this morning. The word was  perspective – and what the writer meant was prospective.  

In case this one is giving you trouble, here are the definitions.

Perspective is a noun, and has two related definitions:

In architecture or art, it refers to ”the art of drawing solid objects on a two-dimensional drawing in perspectivesurface so as to give the right impression of their height, width, depth, and position in relation to each other when viewed from a particular point.”

In more common use, it refers to an attitude or point of view. Synonyms are: outlook, view, viewpoint, standpoint, position, stand, stance, angle, slant.

Prospective is an adjective referring to something expected in the future. 

For instance, a prospective real estate buyer.

Synonyms are: potential, possible, likely, eventual, soon-to-be, intended.

If these confuse you, consider using one of the synonyms. 

I have a feeling most of us already do so with regard to proper use of the word “perspective.” I can’t recall the last time I heard someone say “In my perspective.” I DO hear people say “In my point of view,” or “My position on that is…”

 It’s “prospective” that causes trouble. So if you aren’t sure if that’s the right word, switch to “I’m showing homes to a potential buyer this morning.” Or, if you’re feeling positive and optimistic, say “I’m showing homes to a soon-to-be buyer.”

 

If you’re looking for memory tricks, you could also make it funny. Think “I want 3 new listing perspects,” then laugh at how it sounds. Or how about “Today I’m sending 100 perspecting letters.” That sounds pretty funny too.

 

Grammar, spelling, and proper word choices do matter. Proper usage is a success tool. And I don't care what some goofy professor says. (How do people like that become professors?)

 

Grammar book courtesy of stuart miles at freedigitalphotos.net

Drawing in perspective courtesy of khunaspix at FreeDigitalPhotos.net

Comments(46)

Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

From my perspective, grammar counts. I know exceptionally smart people who are just lousy spellers and write cringe-worthy text. Like it or not, people will judge your intelligence by your grammar. I might suggest using Grammarly. It's not always correct, but it's a start.

Jan 24, 2019 10:09 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Michael Jacobs My "if only" would include two things: "He was trying to make a joke" and "professors would keep politics out of the classroom."

Jan 24, 2019 10:09 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector If you're nutty, then I'm all for that kind of nuttiness.

Ron Tissier Communication is important. Some jobs don't require much of it, but even if all you have to do is be able to read and understand instructions, if you can't do it, you're sunk.

Jan 24, 2019 10:12 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Richie Alan Naggar Many who were born on the wrong side of that bar have managed to acquire the skills to climb over - and it has nothing at all to do with race.

Jan 24, 2019 10:13 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents I agree completely. Just as there are crooks in every profession, there are incompetents. I just don't see how they can get and hold "elevated" positions.

Jan 24, 2019 10:15 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Pamela Cendejas Yes, I also know people who are extremely intelligent and can't spell worth a darn. Most do work in which technical / mechanical / mathematical expertise is vital, but writing is not often required.

Jan 24, 2019 10:17 AM
Pamela Cendejas

Marte Cliff - You read my mind. Thank you for sharing your post.

Jan 24, 2019 10:34 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

You know I'm 100% with you Marte Cliff. This professor is being nutty. Does he think that certain people are not smart enough to be able to learn proper grammar? That seems to be what is racist. Ridiculous. Great post though! -Kasey 

Jan 24, 2019 04:45 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Marte:

Hmm, so this professor thinks grammar is too hard for college students?! Wonder where that came from? Is it solely an opinion, or is there some eveidence for that pronouncement, which sounds kinda wacky to me?

Jeff

Jan 24, 2019 08:47 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kasey & John Boles That's exactly what I think - it's his attitude that's racist, because he assumes that some people don't have the intelligence - based on the color of their skin.

Jeff Dowler, CRS It sounds wacky to me too. If they have no communication skills, how did they pass a college entrance exam? How did they even fill out the application without being instantly rejected?

Or - do some colleges now give preference to those who don't know grammar?

YIKES!

Jan 24, 2019 08:58 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

If I were hiring for a position, and the two job applicants had the same basic background and skills, but one could speak and write correctly, and one couldn't, the one that could speak/write would get the job. Of COURSE the inability to communicate with good grammar will affect job opportunities.

 

Jan 25, 2019 04:49 AM
John Oman
Newington, CT

Grammar couldn't be more important these days in many jobs.   Unless you have no contact with anyone but yourself...

Jan 25, 2019 10:54 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kat Palmiotti In a perfect world, that is the way ALL hiring would be done - only based on a person's knowledge, skills, etc.

I'll admit that there are some jobs where good grammar doesn't matter. For instance, the man at the waste collection site who checks to see that our cars have stickers doesn't need to say much.

John Oman I agree. Even if you sit home alone building widgets to sell, you'll need some communication skills to put them on the market.

Jan 25, 2019 11:10 AM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

We should strive to be able to communicate clearly and grammatically in all endeavors in life.  

Jan 25, 2019 12:57 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kevin Mackessy Without clear communication, we'd all be running around mistakenly thinking we knew what other people were talking about. What a mess that would be!

It's difficult enough to avoid misunderstandings from people not listening well.

Jan 25, 2019 01:14 PM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

I'm with you on this one. That's one nutty professor, and not in a fun way. Happy to see this featured. D 

Jan 26, 2019 01:33 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Debb Janes EcoBroker and Bernie Stea JD I find it disturbing that people with that lack of intelligence and understanding of the work world are allowed to influence children. (Excuse me - young college men and women.)

Jan 26, 2019 02:18 PM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great featured post as always Marte.  I see that mistake frequently. I like to break the word down to prospect and then decide :)

Jan 31, 2019 09:28 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jan Green So many words are easy to figure out if you either take other words out of the sentence or break the word down.

Not to many people would say "Please call I" or "Jerry is a new perspect."

Feb 01, 2019 07:18 AM
Dave Rosenmarkle
Highland Realty, Inc - Fairfax, VA
33 years of providing fully satisfying service!

Yes, correct grammar is important, but I think if people just strove to keep things simple and clear, it would be easier to assure the message/intention and feeling (if appropriate) is received and understood. People spend way too much time agonizing over how something was said rather than what was said.

Apr 10, 2019 03:14 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Dave Rosenmarkle I don't think most of us notice how it was said unless the grammar, word choice, and spelling errors make it unclear.

On the other hand, when writing marketing materials we strive to be conversational, and that wouldn't always gain favor with our high school English teachers.

Apr 10, 2019 04:06 PM