Marketing For Listings Without Using The Words "FREE Market Analysis"

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5gYz

 

The end of January is when the marketing begins for the month of February.  My marketing always begins with a “Free Market Analysis” and this month, I decided to use a different approach.

It’s a Valentine’s Day theme, but the message is to call for that “equity determination.” We can say it using many different descriptive phrases, but the bottom line has always been a few new phone calls from future seller clients

This postcard will be going to all single family homes, 7,700 in number, in the Town of Franklin MA and to a 500 home area that I just started marketing to, in the City of Worcester MA.   

I did include the phrase “Free Market Analysis” on the backside of the postcard, just to complement the front message!!!

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
2,715,532
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

No doubt about it, you come up with unique ways to get those all important listings.

Jan 24, 2019 02:17 AM #13
Rainmaker
3,029,964
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Barbara. You definitely nailed this one. Kudos to your creativity. Enjoy your day!

Jan 24, 2019 03:30 AM #14
Rainmaker
3,127,732
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Barbara - different flavors perhaps but consistently good. Tasty too yet calorie-FREE!

Jan 24, 2019 05:17 AM #15
Rainmaker
705,804
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

I absolutely love this Valentine's Day spin.  I may  have to borrow it.  Sometimes "Free Market Analysis" is a confusion to some people.  Thanks for sharing!

Jan 24, 2019 05:40 AM #16
Rainmaker
3,055,654
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It sure has to be a team effort in every respect to be successful !

Jan 24, 2019 05:45 AM #17
Rainmaker
1,350,705
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Are you doing EDDM from the post office, or do you use say predictive marketing to determine the mailing list?

Jan 24, 2019 07:08 AM #18
Rainmaker
185,083
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Great idea!

I'm going to send you a message shortly Barbara. 

Jan 24, 2019 09:29 AM #19
Rainmaker
1,754,649
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Barbara - a real eye catcher.  It will another busy month for the Todaro Team.

Jan 24, 2019 10:23 AM #20
Rainmaker
1,054,333
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - How about that!  Another creative way to get your team's name out there.  This is something those homes you send this PC to will look at because it is different. Two hearts for you! 

Jan 24, 2019 12:16 PM #21
Rainmaker
2,934,672
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara, to late for me to get this one ready for February, will have to save this for next year.

 

Jan 25, 2019 04:37 PM #22
Rainmaker
411,207
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Barbara, as always you have nailed it. I am afraid that "free market analysis" has become an overused cliche.

Jan 25, 2019 05:32 PM #23
Rainmaker
1,268,533
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

You are always an inspiration - I'm about to go work on a V-day postcard!

Jan 26, 2019 06:57 AM #24
Rainmaker
4,704,788
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Tom Bailey oh, it still works well here....but on certain occasions, I'll change the flavor... but I will continue to use Free Market Analysis on the back of the postcard.....

Jan 26, 2019 06:59 AM #25
Rainmaker
3,055,654
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

I really like this MUCH better !

Feb 09, 2019 03:10 AM #26
Rainmaker
1,065,273
Joyce Marsh, Luxury Market Specialist
JOYCE MARSH REAL ESTATE COMPANY - Daytona Beach, FL
Million Dollar Guild, CLHMS, CNE, SRES

I think it’s always a great idea to switch things up. I’m sure this will be very successful. 

Feb 09, 2019 06:37 AM #27
Ambassador
2,129,431
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Nice touch for Valentines Day Barbara Todaro! I LIKE IT!!!

Feb 09, 2019 07:39 AM #28
Rainmaker
1,040,024
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

That's an inventive way of saying it - I would love to know if enquiries increase after it's mailed.

Feb 09, 2019 09:37 AM #29
Rainmaker
756,674
Diana Zaccaro
Tropical Realty Beachside brokered by eXp - Cocoa Beach, FL
Your Brevard County, Florida coastal connection!

That is very creative and the design is eye catching. I bet it gets a good response. Thanks to Carol Williams for featuring this on Second Chance Saturday..I missed it originally. 

Feb 09, 2019 12:22 PM #30
Ambassador
3,836,090
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara:

What a great idea. I reall ylike the message that you are sending in that card...and I bet a bunch of would-be sellers will, too! Let us know how it works!

Jeff

Feb 10, 2019 04:55 PM #31
Rainmaker
1,613,865
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

this is another great post - what are you doing for Saint Patrick's day? anything similar? 

Feb 22, 2019 08:20 AM #32
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