Grabbie Marketing

By
Real Estate Agent with Keller Williams of Central PA RS334568

This morning I was browsing the Internet for a particular item.  I stumbled onto a website I had never visited and was given the option of purchasing as a guest or creating a free member account.  I opted for 'guest' since all that I needed to provide was my email address and I quickly added the item into my cart.  As I proceeded to checkout, I realized that the cost of shipping would be almost as much as the item, and I logged out.


Less than five minutes later, a marketing email was already waiting for me in my inbox from this company.  The email  offered the 'deals of the month' and other assorted less than needful information. 

I scrolled directly to the bottom and hit 'unsubscribe.'  

 

 

This is what I call 'Grabbie Marketing.' 

 
Shortly thereafter, I received a phone call from a service provider that I have not used in two years.  I was not dissatisfied with the service, I had just lost track and not realized that so much time had lapsed.  The person on the phone was pleasant and had my file handy.  The last date of service was shared with me and I was kindly asked if I wanted to schedule?  The phone call was brief and the bottom line is we hung up with an appointment scheduled.  

So, what was different with these two interactions?
And how did the two interactions make me feel differently?

The email:
1.)  No relevant information
2.)  No value to me
3.)  No connection  
4.)  I felt like this was simply an attempt to grab my wallet 

The phone call:
1.)  Relevant information - My file was ready to provide detailed information regarding previous service appointments.
2.)  Value - I was reminded of a needful service and was offered the ease of scheduling
3.) Connection - A phone call from someone that was upbeat, friendly, informative and to-the-point. 
4.)  I feel like a valued customer.  

The next time you offer marketing material, pause to consider:
1.) Is it relevant to this person?
2.) Will it provide value?
3.) What form of connection (phone/email/direct mail/text/visit) would be most beneficial?
4.) What do I hope this person will feel after this interaction?


This phrase may help you remember these key points: Feel the connection of relevant value.

 

For me, Grabbie Marketing is a huge turn-off. 

 

My most responsive style of marketing is akin to a guide.  In my opinion, helpful marketing is like a friend that escorts me through the process. 


What about you? 
What is your most responsive style of marketing?

Artice written by Maria Sapio, licensed real estate agent with Berkshire Hathaway HomeSale Realty Carlisle, PA. 

- Looking forward to hearing your thoughts on my post and to discss your specific real estate needs.   mariasapio.com

Photo by Thomas Griesbeck on Unsplash

Photo by Ahmed Rizkhaan on Unsplash

Photo by Yoann Boyer on Unsplash

 

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
Pennsylvania Cumberland County Carlisle
Tags:
marketing
marketing dos and donts
maria sapio realtor carlisle pa
carlisle pa real estate
grabbie marketing

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
4,496,062
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Maria,

Love your term "grabbie".  In marketing jargon it is known as push marketing.  They are pushing you to open your wallet and buy.  Personally we both dislike it, however it does work when addressing certain psycho-graphics of the polulation.  We are proponents of pull marketing, or plainly explained mplies that you have strategy that will attract clients to  your you.  This results in loyal customers and followers.  A.

Jan 24, 2019 11:07 AM #1
Rainmaker
1,947,094
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Maria - you have coined a great term "grabbie".  How true.  If you want to connect you have to remember for the receiver it is WIIFE (What is in it for me).

Jan 24, 2019 11:15 AM #2
Rainmaker
1,398,777
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I hate this style of marketing. Sadly, it will never change as long as it works. Grabbie is a good name!

Jan 24, 2019 11:27 AM #3
Rainmaker
546,981
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Ron and Alexandra Seigel -  Pull Marketing is certainly more aligned with my comfort zone.  for me, the opposite of 'grabbie marketing' would be a gentle 'guided marketing' approach.

Jan 24, 2019 01:12 PM #4
Rainmaker
546,981
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Grant Schneider - As always, I appreciate you taking the time to view my post and offer your wisdom and insight.

Jan 24, 2019 01:13 PM #5
Rainmaker
546,981
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Jeffrey DiMuria 321.223.6253 Waves Realty - I often come up with my own terms for things.. 'grabbie marketing' - and 'guided marketing' are polar opposite terms according to - 'Maria Sapio' 

Jan 24, 2019 01:16 PM #6
Rainmaker
1,238,617
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Maria Sapio - I was drawn to your post to find out what "grabbie" marketing was.  I love your explanation.  I agree, I don't like it and I won't pay for shipping that is almost or the same price as the article I am purchasing. 

Jan 24, 2019 01:30 PM #7
Rainmaker
3,983,425
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I have not see that term before.  Interesting thought process

Jan 24, 2019 03:20 PM #8
Rainmaker
546,981
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Sheri Sperry - MCNE® Thank you so much for stopping by to read my post... I'm glad to hear that 'grabbie marketing' grabbed your attention...

Jan 24, 2019 03:53 PM #9
Rainmaker
546,981
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

William Feela - 'Grabbie Marketing' is my own original term.  Thank you for stopping by.

Jan 24, 2019 03:54 PM #10
Rainmaker
2,586,275
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Great post and a perfect example of how we should treat leads and how people really want to be contacted or marketed to.

Jan 25, 2019 06:36 AM #11
Rainmaker
3,270,279
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Putting the value you bring as a priority will bring rewarding responses.

Jan 27, 2019 05:30 AM #12
Rainmaker
5,428,681
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Maria, for sharing your experience.

Stay warm and have an outstanding week.

Jan 30, 2019 12:34 PM #13
Rainmaker
3,206,117
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Maria, Funny how marketing works for some companies.  I like the name you came up with.

 

Feb 02, 2019 03:17 PM #14
Rainmaker
5,428,681
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I thought you would like to know that seniors in Montgomery County, MD are being offered a trip to your area....

GUIDED TOUR OF CARLISLE, PA , AN HISTORIC TOWN SETTLED IN THE EIGHTEENTH CENTURY Trip number: 59904 Thursday, April 11, 2019 Fee: $66 Leave: 7:15 a.m., Return: 6:30 p.m. Carlisle, PA played host to its first settler, James LeTort, in 1720. Thirty years later, Carlisle was on the frontier of the French and Indian Wars, becoming the site of its first military barracks and munitions factory. Over the past 250 years, Carlisle has been foremost in educating military officers. Carlisle is a lovely historic college town with sprawling campuses. A local guide, will lead us on a Carlisle Town Square Tour (where George Washington, Ben Franklin and other patriots met), a Carlisle Barracks Tour (the oldest Army post in the U.S.), a tour of the U.S. Heritage and Education Center (which preserves and interprets the story of American soldiers in war and peace from the French & Indian Wars through Vietnam) and Boiling Springs Park (a quintessential village with sweeping oak trees lining a spring fed lake surrounded by picturesque Victorian homes). Lunch at Hoss’s Steak and Seafood House is included.

Feb 05, 2019 09:17 AM #15
Rainmaker
546,981
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA. Mariasapio.com

Roy Kelley - This sounds like it will be a delightful excursion for the seniors in Montgomery County to visit our lovely, historic Carlisle and Boiling Springs area.  

Feb 05, 2019 11:30 AM #16
Rainmaker
2,119,519
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I love how you used your experience to illustrate the point. Well done!

Yes, I agree with you...the grabbie marketing would not have worked with me either.

Feb 20, 2019 06:08 AM #17
Rainmaker
1,502,405
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Maria Sapio, I'm sure most of us have been in your situation. I'm always hesitant to even attend webinars now for the same reason. Those annoying emails and text messages that follow. Grabbie marketing is definitely a turn-off.

Mar 12, 2019 10:40 AM #18
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
546,981

Maria Sapio

Real Estate Agent- Carlisle, PA. Mariasapio.com
Ask me a question
*
*
*
*
Spam prevention