YouTube Thursdays - How to Make Videos Worth Watching

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors
https://activerain.com/droplet/5gZv

YouTube Thursdays - Making Videos Worth Watching 

 

Let's face it, entertainment is quite subjective. We all have different tastes.  That's why it is so important to really understand your target demographic(s) and what type of video will appeal to them.  Videos for our "Rural homes and estates" demographic will be very different than a video library targeted at First-time home buyers. 

 

First of all, we'll assume you know how important it is to have:

1. A storyboard - what's the point of the video? 

2. Good lighting - dark, grainy video is hard to watch - and it's not flattering. 

3. Quality audio - clear and clean sound is imperative. 

4. Steady camera - tripod or another means to stabilize the camera. 

5. A variety of shots - nobody wants to stare at the same scene for very long. 

 

Once you're confident in knowing what's important to your target client, come up with a list of possible videos that cater to their wants and needs. Keep in mind: 

 

1. Your video should tell a story or have a purpose.

2. Hook the viewer right away, visually or with the promise of entertainment or value. 

3. Video is visual - don't just talk to the camera, show them what you're talking about - talking heads are pretty boring to look at for long. 

4 If you're sharing information, try to figure out a way to make it more palatable. Entertainment and/or humor, visually appealing animated charts and graphs. 


If you're truly committed to producing videos, one of the important things to come to terms with is identifying your strengths, and weaknesses. If you don't project well on camera, you should find another creative way to interject yourself into the video. 


Next week, we'll talk about that more. Also, authenticity - this is a big one. Understanding your own personality, and how other people see you, will help determine the best way to structure your videos. 

 

 

 

 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to other Rainers YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Cynthia "Cyndi" Cook 01/25/2019 12:19 AM
  2. Peter Mohylsky, SoWal Is HOME. 01/25/2019 04:52 AM
  3. Gabe Sanders 02/05/2019 10:00 PM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
"Branding" in the Rain
Bananatude
YouTube Thursdays
The Marketing Maniacs
Tags:
video marketing
youtube thursdays
entertaining videos
how to produce videos

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Rainer
277,746
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Videos should always be added to your Marketing, that's a standard suggestion.

Knowing your consumer is the important part.

You must gage the open rate, click thru and length of watch time.

Some people will fall off because of various reasons.

Now you have to change it up.

Your list must be more than a name and contact info.

At some point you will need to have a conversation with each piece of data.

Do not forget that simple verble communication is better than automation.

Jan 25, 2019 07:10 AM #19
Rainmaker
662,396
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Another great post, still working on getting video together. 

Jan 25, 2019 07:36 AM #20
Rainmaker
462,322
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Hi Debb, 

 

I plan on making 2019 the year that I focus on adding quality videos into my marketing & networking efforts.   So, I'll be following your posts very closely.  

I plan to start watching and following the members you feature here.  Hopefully they will help me gain some inspiration and I can help them get a following.   

Thanks for all that you do for the AR community - year in and year out.   

Sondra 

Jan 25, 2019 08:24 AM #21
Rainmaker
784,129
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Can't agree more with the production quality due to lighting, background and camera.  Also the length of the video.  

Jan 25, 2019 09:15 AM #22
Rainmaker
743,449
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Always appreciate your posts and hints and tips.

Jan 25, 2019 10:45 AM #23
Rainmaker
2,476,277
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Debb, I hope to do more videos this year, and look forward to your next post.

Jan 25, 2019 10:46 AM #24
Rainmaker
2,970,280
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Excellent suggestions, Debb.... personally, I dislike watching videos, but these are important tips for watchable videos for those who love watching them.

Jan 25, 2019 11:02 AM #25
Rainer
437,205
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

A video can make or break a listing for someone taking time to watch, and a storyboard is an absolute necessity.

I bet there is no movie ever made that didn't have a storyboard.

Jan 25, 2019 01:56 PM #26
Rainmaker
3,063,212
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb and Bernie,  I always pick up more from you all the time on videos and wish I was better at them.

 

Jan 25, 2019 04:25 PM #33
Rainmaker
1,152,637
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Debb Janes EcoBroker and Bernie Stea JD - Congratulations on the well deserved gold star!  You are presenting us with a great outline to help us make videos.  Thanks for all the work you put in on these posts. 

Jan 25, 2019 05:01 PM #34
Rainmaker
3,761,823
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Debb Janes EcoBroker and Bernie Stea JD ,

So glad to see your post featured! Thank you for the best practices in making a video. You are so sharing and giving..appreciate all that you do and share!

Jan 25, 2019 05:33 PM #35
Ambassador
1,905,538
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Another great -How to Debb Janes EcoBroker and Bernie Stea JD  looking forward to the next one

Jan 25, 2019 08:20 PM #36
Rainmaker
4,796,451
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great post, Debb and Bernie.  I think that I watch less than 1 or 2% of all videos online through to the end.  Most are really boring.

Jan 26, 2019 05:49 AM #37
Rainmaker
261,469
Denise Gentile
Coldwell Banker Associated Brokers Realty - Menifee, CA
REALTOR , Riverside County

Hi Debb & Bernie,

Love the video, and wanted to check out your FB channel.  It looks like your link may be connected to the wrong page?  Trying to improve my FB page as well.  Thanks for the inspiration!

Jan 26, 2019 08:38 AM #38
Rainmaker
2,189,289
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

When I was at the Apple store with Hella in Honolulu earlier this month, they showed us the new doohickey that steadies an iPhone for videos. It was super cool, and I am considering it. You can walk with the phone and videotape.

Jan 26, 2019 10:39 AM #39
Rainer
261,257
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

Great post. Sometimes its the most obvious things that get overlooked. For example, what's the point of the video. I must admit there are times I've made a video just to have made a video, or because I wanted it to do something for me (such as rank for certain keywords) instead of figuring out the purpose or value my video should be providing for OTHERS!

Jan 26, 2019 12:26 PM #40
Rainer
157,900
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Thank you for the great information and I do love your video.

Aloha!

Jan 26, 2019 01:10 PM #41
Rainmaker
3,184,728
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We have just barely begun to use this medium...always  use it but with lots of professional  help T

Jan 26, 2019 01:18 PM #42
Ambassador
3,181,004
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Fantastic tips, Debb and you know, authenticity is key and you certainly do convey that in your videos - one thing that I especially love about them. I agree about knowing who you are and how you can work around your personality if you're not good in front of the camera. 

Thanks for the tips and looking forward to your post next week!

Jan 26, 2019 11:18 PM #43
Rainmaker
197,476
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Video is happening for us this year. I've recently added a gimbal to my bag for videos

Jan 28, 2019 07:12 AM #44
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REALTORS® in Clark County, WA
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