With the first month of the new year almost over, I think most of us are done with looking at different aspects of our business for improvement. Has anybody here looked at the teeny tiny detail that is their e-mail address? This is quite possibly seen more than your website or your face.
What Does Your E-mail Address Say About You?
There are a few different categories of e-mail addresses, and we will go through a few..
1. Your First Email Address Ever
example: @aol.com, @hotmail.com, @yahoo.com
These 3 email addresses probably say that you've been online for at least the last 10 years. Which is great, but it also might tell real estate prospects that you might not be the most tech-savvy agent out there. (see why with #2) Also, with the spam issues during the formative years of the internet, these email providers have very high security settings causing some emails to not make it into your inbox.
2. You've Adopted Integrated Tools
example: @gmail.com, @outlook.com, @icloud.com
A step above the first category, the gmail, apple, or outlook email address shows that you have taken advantage of the cloud-based ecosystem of apps. Your data, spreadsheets, email, contacts, etc. are all stored remotely and can be accessed on all your different devices.
3. You Are a Company Spokesperson
example: @remax.net, @kw.com, @bhhs.net, etc.
Now we are talking...this is an email address that brands you as an agent. Of course you can use gmail or aol to create a "JohnSmithSellsDallas@gmail.com" email address - but having a company-branded email address paints an image that you are a professional using professional email services. For you, it's easier because your personal and business emails are separated into 2 different inboxes. This is provides more confidence in your clientele, because they know your emails won't get buried in your personal messages.
HOWEVER! There is a caveat with using a company-branded e-mail address - if you ever leave the company...your email address doesn't go with you!
4. You Are a REALTOR®
Having one of those fancy .realtor domain's is nice. It tells people that you are a REALTOR®, you are certified, know what you are doing, and pratice by a code of ethics. My personal worry with using this email address is that touchscreens might provide easy typos when typing out "REALTOR", as it is not as common as ".com" email addresses.
5. Your Agent-Branded Email
This is what we think can be considered the best type of email address to have, as it combines the best of the 4 other categories. Dependability, branding, and tech-savvy (at least from an appearance standpoint). Prospects can presuppose that an agent using a "@yourdomain.com" email address has committed themselves completely into their real estate business. Giving them that perception can give your "email@example.com" email a much bigger advantage over "firstname.lastname@example.org".
With that said, this is all the humble opinion of this internet marketer/content writer.
What do you think? Do you disagree with me? Or do you think there is some truth in what I've said? Let me know in the comments below!