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Eurythmics on Marketing – Sweet Dreams of Strategy

By Cheryl Waller, MBA

Real Estate Agent with Ocean Capital Lending & Ocean Capital Real Estate Services Group NMLS# 1990881 SL# 3516742

January 26, 2019 03:24 PM

How smart email marketing tactics can be applied to the real estate world

Ann Lennox: In the garden of competitive marketing tactics, there is not much peace when it comes to email marketing. What some call a “touch”, others call spam and it is becoming more difficult to use email marketing in a markting strategy. Back in 1984, this wouldn’t have been a problem in marketing because email wasn’t that popular yet. But, here we are in 2019 and the walk is much different. Beethoven didn’t need email to gain popularity. When tomorrow comes, it would be a shame if we lost this vital marketing channel because of the savage abuse of email permissions. Would I lie to you? No. Look, it's alright to reach out to people that asked you to contact them, but when you write an email and people are like “who’s that girl?” then you are going to get spam complaints. You better never gonna cry again, because I am warning you now. I am right by your side with this, but you can’t just buy lists and send emails. It’s a shame that people think they can do this and not get flagged for spam. Look, sisters are doing it for themselves and know that it’s almost like a sexcrime to send unsolicited email. I have two friends, let’s call them Belinda and Julia, that think there must be an angel above, because their main marketing “strategy” is bombing people with spam. It’s a thorn in my side that they think a touch dance like that is going anywhere. I tell them all the time that you have placed a chill in my heart if you think this is smart marketing, but the miracle of love keeps us friends. Anyway, power to the meek, but spam is a bad strategy. I got a life, and I am sure that you do too, so let’s make this a brand new day and stop using spam. It might just be sweet dreams that I am having, but we too are one and I now know that better email marketing can be applied to the real estate world without spam. If you feel differently then it is my strong advice that you look at a revival of your email marketing in the right way!

I will tell you that it was amazing talking to this Scottish singer, but she did point out that there is one single factor that can make or break your business this year.

Yup, here it comes… Ann Lenox said YOU need professional expertise. You already know the value that a real estate professional adds to the transaction. You also already know that homeowners that sell “by owner” are at a disadvantage. So, then why on earth would you attempt marketing your business on your own.

What If I Told You That you could have an Annual Marketing Strategy, Full Marketing Automation, Behavior-Based Email and a CRM for LESS than what others charge for just ONE service? What if that automation came with one-on-one consulting every month to keep you on track? Would it help you keep your marketing plan moving forward? Keep your eyes focused on the revenue? I will bet you answered YES because, let’s face it… you are NOT in this for the desk hours.

Learn More About How to Implement an Annual Marketing Strategy, Full Marketing Automation, Behavior-Based Email, CRM & Consulting and Increases your revenue growth for month-over-month!

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[DISCLAIMER- This is a parody. Ann Lennox did NOT contribute to the content of this post and she is not affiliated with me in any way – I have never met her in person]

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