We are all given unique personalities and talents. It is up to us to develop them and figure out how to use them to our advantage in business.
"Never underestimate your strength. Never overestimate your weakness."
Recently I wrote a post about a round of golf I played at the Palm Valley Golf Club in Goodyear, Arizona. In replying to a comment made by Brian England , I got to thinking about how I was able to post a score equivalent to my male counterparts. Afterall, I am a woman and they can hit a lot farther than I can.
The answer lies in the quote above. You have to analyze your opponents and determine what your strengths are in any given situation and use it against their weaknesses. Never give too much credence to your weakness in a situation. Give the most credence to your strength.
Even though I hit farther than many women, when playing against men I am at a distinct disadvantage. What is a strength when playing against other women, becomes a weakness against male players. When I play against men, I don't even try to outdrive them.
I rely on my accuracy and the short game. Those become the most important aspects of my game. Accuracy and the "short game" (the shorter shots and putting), is a level playing field for everyone... male, female, young or old. It doesn't take strength. It tests focus and skill.
The thing about men is they love to hit it far. And, the farther you try to hit it, the more likely for errant shots. When they hit errant shots, they waste shots getting out of trouble. Even though I am not the one hitting those shots, I use them to my advantage. While they are getting out of trouble, I am working my way up the fairway to the green... where I can beat them with my putting.
This same strategy also works in the real estate business or any business for that matter. We are all given unique personalities and talents. It is up to us to develop them and figure out how to use them to our advantage in business. What works for one doesn't work for another. Find your personal strengths and create a unique business model that works for you. You don't need to try to do the same thing as your competition to outshine them. You just need to figure out what strength of yours will play to their weakness. Are you better at communicating, market knowledge, negotiation, promotion, photography, or something else? If you aren't better, get better!
This is how you get the lead, earn the listing, secure the buyer, or whatever it is you're trying to achieve.
"The best way to predict the future is to create it!"
- Peter Drucker
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