Ask An Ambassador: What Are Rainer, Rainmaker & Ambassador?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

questions?If you've just joined ActiveRain, you'll notice different categories of membership:

  • Rainer
  • Rainmaker
  • Ambassador
  • Staff



That's the unpaid version of membership.  Look at your profile page or your blog sidebar and you'll see a little white cloud on a blue background along with the word "Rainer". 

A key thing to note:  your blog posts have a banner "MEMBERS" across the top right.  That means ONLY ActiveRain members can see your posts.  That means the general consumers CANNOT see your posts.  ActiveRain does not allow them to be searched by the bots, so if you're writing great consumer content, it's invisible to the target audience.

To get that visibility you need to move into the next category of ActiveRain membership.



This means you either pay for membership OR you have accumulated at least 500,000 points.  Hit the 500,000 point milestone and ActiveRain grants you Rainmaker status without paying further.  As a Rainmaker, instead of a Rainer's cloud you'll see a blue circle with a raindrop in it.

As a Rainmaker you've got a choice with every post:  make it PUBLIC or MEMBERS ONLY?  To be frank, if you're going to make every post MEMBERS ONLY, then why pay for membership?  On the other hand, blog content to the public that they need and you can gain business.  The Return on Investment can be outstanding.



Ambassadors are a subset of Rainmakers.  You'll see an Ambassador label, an orange circle with a star inside of it.

In a nutshell, we're here to help (not that MOST ActiveRain members won't help because they will).

Basically Ambassadors have been selected by ActiveRain management to help keep an eye on things, answer questions, bring attention to AR Staff of issues, help run contests, support testing when asked, etc.  It's NOT a paid position.

There's not a certain point level that gains the designation, and they haven't to my knowledge added new Ambassadors in years.  And yes, if you click on the ActiveRain Ambassadors on the bottom right corner of the page footer, you'll get the roster of Ambassadors.  And you'll also notice that many of those names have been missing for quite some time.  Just like the rest of the ActiveRain community, Ambassadors may disappear.

And to clear up a couple of misconceptions:

1.  Being an Ambassador doesn't give you feature fairy status.  There's no handing over of some ceremonial wand with the orange Ambassador badge.

2.  Nor do we have access to the SMITE button.  The ability to penalize or boot people from the Rain is strictly reserved for ActiveRain staff.

What we do have that can sometimes help is access to an ActiveRain Ambassadors group that is monitored by one of the support team.



Ben Kinney owns ActiveRain.

Bob Stewart is the primary staff member (

Support:  there's not a huge department, but they're there.  (  There is no direct line to call support. Also try asking in Q&A.  If it's a HOW TO type question, someone will probably be able to answer. 


Any questions?  Ask An Ambassador.  I'll get back to you as soon as I can.



Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 



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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Liz and Bill Spear ,

Thank you for the clarification of the categories of membership. I'm sure this is so valuable to new members and to those of us who've been around for some time.

Jan 29, 2019 06:59 PM #1
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Liz and Bill Spear - Great post.  I was just wondering about what is the exact definition of an ambassador. I was surprised to see this!  On a side note I paid for my membership for many years NEVER realizing that if I got to 500,000 points it would be free.  I started to figure it out when I got the first price drop. I say this so that others can work hard to put out good content and get to that level much quicker than I got there. 

Jan 29, 2019 07:04 PM #2
Susan Mangigian
RE/MAX Preferred, West Chester, PA, RS152252A - West Chester, PA
Chester & Delaware County Homes, Delaware and Ches

Thanks for the clarification.  I've been remiss in writing and just starting to get back to it.

Jan 30, 2019 08:15 AM #3
Diana Zaccaro
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

Lots of good information in this post for new members and even some old timers. I wish there had been something like this when I took me a while to figure things out.

Carol Williams - SCS?

Jan 30, 2019 03:05 PM #4
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Good structural explanation...I am pretty sure there are Fairy BlogMothers/Fathers

Jan 30, 2019 07:00 PM #5
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bill all this time we all thought you Ambassadors receive 5000 points extra a month for being Ambassadors and at the end of the year you can convert that to a Caribbean Vacation:))) seriously loved the explanation! Now on a side note could you recommend that those Ambassadors that do not participate should lose their Title? Just a suggestion from a Rainmaker:)Endre

Jan 31, 2019 11:07 AM #6
Joyce Marsh
Regal | Christie's International Real Estate - Orlando, FL
Regional Manager Regal Christie's Int'l Realty

Like others have said, it took me awhile to figure things out when I first joined ActiveRain.  This information is very helpful for newbies and oldtimers.

Jan 31, 2019 03:54 PM #7
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-507-7510

Bill and Liz,, thanks for bringing this info to light. is there a link to features and benefits of upgrading to Rainmaker?  Joyce has a good point about the time involved figuring out culture in the Rain.  Your post here and Kathy Streib's today about getting your blog noticed certainly help.  I suspect we lose people before they fully figure out what AR offers.  

Sep 06, 2019 10:14 AM #8
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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