Remember when all you had to worry about, was your real estate website showing up on the first page of Google? Those were the days! The SEO game is changing again as Amazon Echo (Alexa), Google Home Mini and Apple HomePod (Siri) and Cortana worm their way into residences throughout the U.S.
By the year 2020, it's predicted that over 21 million of these "smart speaker" personal assistant devices will be in use, with 50% of all Internet searches being conducted through voice-activated commands.
With voice-activated search, the personal assistant device generates one top result in the audible response. How the assistant chooses the "best" result, out of myriad potential answers, isn't clear. Google has never been transparent about the workings of its algorithms, and voice-activated search promises to further obfuscate ranking logic.
One thing we do know for certain: long-tailed keywords are your friends in voice-activated SEO. They're also your friend for good ol' screen-based search results. The more specific you are in your content and keywords, the better positioned you will be in search results.
Keep in mind, voice-activated search users employ conversational phrases when talking to personal assistants. Because the user is freed from the chore of typing in search criteria, the queries tend to be longer, yet also more specific. A search question might sound like, "Hey Google, who is the best real estate agent for condos in Green Park?" Or, "Alexa, find me an agent who works with first-time buyers in Cedar Ridge."
The bottom line: quality web content, frequent content updates, and long-tailed keyword startegies are SEO essentials. Having a highly-localized niche in your web content and keyword strategies can give you an edge.
Need help with web content creation, social media management or other real estate marketing projects? RealSupport is here for you! Call us today for your personal consultation: 847-705-1655. Ask for Carrie!
Copywriter & Marketing Specialist