The Origins Of Personal Branding: My Journey In Identifying "ME" Brand

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Services for Real Estate Pros with Napa Consultants
https://activerain.com/droplet/5h6G

Recently, I published our (Ron’s and mine) definition for Peace of Mind.  One of the commenter's agreed with the general principles of the definition, but this individual had their own ideas also.  My reply was “That is wonderful, we are different.”  Another commenter said, “thought provoking it did not fit the definition of ‘me.”  They were glad that "our ideals were flexible." 

 

I replied: “this explains why we our passion is branding.  We have learned that every living being is distinctly different, and we love emphasizing that distinct difference in a brand.  And we all have a common way of communicating which helps us to be friends and appreciate the differences.” 

 

This exchange of comments has inspired this post.  Most people find it hard to understand the concept of brand and branding strategy.  Perhaps, it is because we are born branded as “boy” or “girl”.  

 

We are given names, first, middle, and last name.  Some of us don’t have middle names. All brands have names.  There are also brand colors for both sexes. 

 

We are given religions to follow by our parents, and we are given nationalities also. We are also influenced by parental wishes such as “following in their mother’s/or father’s footsteps.” 

 

Scholastically, we are branded.  There are personality tests, Intelligence tests, Aptitude tests, and all types of other tests to determine who we are and who we should be. At some point, we may wake up and try to find the “me” in all this, or we may be content that the “me” has been perfectly branded by our parents, as well as all the outside influences (schools, religions, peer pressure, etc.).

 

My aha moment came at an early age. My parents recalled a time when entertaining their friends. I was sitting listening to the conversation.  One of their friends referring to me said, “she is definitely French”, whereas another disagreed and said, “No, she is Russian”, and the third friend said, “she was born in Lebanon, and that makes her Lebanese!”  According to my father, I screamed, “NO, I am ME!” 

 

From that moment,  I continued my discovery process of “me".  I was both a thorn in my parents' side as well as a source of pride. Stay tuned to the next chapter of my branding journey.  Perhaps, it will give you an insight or an affirmation of your "ME".

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 04/04/2019 01:00 AM
Topic:
Real Estate Best Practices
Groups:
Bananatude
Old Farts Club

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Rainmaker
5,225,263
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks so much for sharing some of your personal story.

I will schedule an April reblog.

Jan 31, 2019 02:16 PM #22
Ambassador
1,598,428
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Entrepreneural branding for me starts with self-awareness and not selfishness. Once you know your value them you can tranmit that feeling combined with empathy to define that branding value to others.

Jan 31, 2019 02:17 PM #23
Ambassador
3,153,615
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

What an endearing story, Alexandra! Sadly, many parents (and their friends) are notorious for encouraging us to be who they want us to be, rather than allowing us to be US. 

We tend to have a similar reaction when someone on the outside says something that we're feeling about a loved one or a dear friend - WE can say it but, outsiders can't! We defend our "me" in much the same way.

Jan 31, 2019 07:39 PM #24
Rainmaker
1,730,148
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Somewhere around 2nd grade I lost my "me." I've found "me" again as an adult, and the "me" is still evolving. I'm much happier being "me."

Jan 31, 2019 07:50 PM #25
Rainmaker
176,172
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

You got my attention at “A thorn in my parents’ side as well as a source of pride”. This is exactly my relationship with my father! He is proud of me but I’m also a thorn at times. Why? Because I was raised to be ME! And I’m proud of it.

Jan 31, 2019 07:52 PM #26
Rainmaker
1,503,199
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It took me many, many years plus help from a contrary husband to begin to break away from childhood branding. I was NOT raised to be me, but I finally did get there.

Jan 31, 2019 08:03 PM #27
Rainmaker
2,805,856
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

What a wonderful beginning to becoming "ME", looking forward to your journey with the rest of the story.

Feb 01, 2019 12:58 AM #28
Ambassador
1,793,380
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

First of all, love the pose and the photo of you. You look the same! Adorable and formidable. I missed submitting my YouTube post yesterday, but just posted it this morning. It's the perfect tie-in.  It's imperative to figure out who the real "me" is for our brand, and for enjoyment of life in general.  I sure hope this one gets featured. And you are 100%, wonderful YOU! 

Feb 01, 2019 07:57 AM #29
Ambassador
1,899,076
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Yes, I am me - Glad Debb Janes EcoBroker and Bernie Stea JD put this her post as I missed this yesterday. It is important to  know who you are  Alexandra  After all, if you do not know how will others

Feb 01, 2019 08:22 AM #30
Rainmaker
4,280,683
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Thank you, and I am amazed that you used the word "formidable" because it was a word both of my parents used (in the French interpretation of the word) when describing me and later Ron and I. I enjoyed writing it.  A

Feb 01, 2019 08:28 AM #31
Ambassador
1,793,380
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Ron and Alexandra Seigel I'm not surprised at all.  And remember, I did take three years of French high school.  Tu es formidable! 

Feb 01, 2019 08:32 AM #32
Rainmaker
1,828,510
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Alexandra - I am glad that Debb Janes EcoBroker and Bernie Stea JD pointed our your branding blog.  Sometimes branding is hard for people to wrap their arms around but your example here will stick in my mind!

Feb 01, 2019 08:37 AM #33
Rainmaker
4,280,683
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider Thank you.  I am planning to do a series on the subject,  Many mistake branding for marketing and vice versa.  I think they do because it is so hard to wrap one's brain around it.  We are used to having our brands from childhood.  I think of my niece whose child has dysxlexia.  The school was unable to cope with it, and the child was branded as stupid and slow.  She is very bright, just has a different way of learning.  Our niece who is a terrific mother studied homeschooling, and is home schooling her and belongs to a group who also homeschool. Our grand niece is thriving and no longer feels stupid...she plays the violin and loves it, and is now interested in ballet...A

Feb 01, 2019 08:46 AM #34
Rainmaker
4,280,683
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Thank you, and "tu est aussi formidable!"  A

Feb 01, 2019 08:49 AM #35
Rainmaker
364,567
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

I enjoyed reading your story about how all the guests were trying to pidgeon-hole who or what you were, and you responded by asserting “NO, I am ME!” 

Feb 03, 2019 12:31 PM #36
Rainmaker
4,280,683
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

M.C. Dwyer People pigeonhole other people constantly.  We both catch ourselves doing it, it is so much easier than listening and asking questions.  This is why we emphasize branding.  In branding in business you let people who can refer you or may be interested in working with you who you are and what you do straight without self-aggrandizement.

Feb 03, 2019 03:04 PM #37
Rainmaker
964,412
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Good for you Alexandra!  I can so understand your fierce determination to be you at that age.  Cute photo when you were young!  Maybe we should have some kind of contest surrounding our photos?  

Love this post!

Feb 04, 2019 03:19 PM #38
Rainmaker
4,280,683
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jan Green I am still fierce nothing in that has changed.  Thank you for your nice words, they are appreciated.  A

Feb 04, 2019 04:24 PM #39
Rainmaker
3,166,622
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Each of us are ME individuals...a blend of our heritage, expereince and environment as we see fit to combine these ingredients.

Apr 04, 2019 02:35 AM #40
Rainmaker
4,280,683
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sally K. & David L. Hanson thank you for your kind words.  Wishing you a great day.  A

Apr 04, 2019 07:35 AM #41
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