Anyone Can Hit The Target | Not Everyone Sees The Right One!!

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5h6d

 

Target marketing is a favorite method of mine, and I can apply it to almost any property that we secure.  That’s the beauty of this manner of marketing.  One does not waste any time “floundering around” like a fish out of water. 

 

Let’s take a few examples of specific types of properties. When a very large parcel of residential land is listed in an upscale area, the listing agent would determine who would reasonably be a potential buyer for this property. Depending on zoning regulations, the buyer could be an owner of horses; a buyer who is presently in a home in an upscale area but wants more privacy; or someone who is ready to build their first custom home on a spacious lot. 

 

Experian is where I buy my database of names and addresses for whatever the parameters may be. I can fine-tune or provide them with very general boundaries.

 

 

I then create a postcard that catches the recipients’ attention enough to make them call to satisfy their curiosity. The calls will come in.  

 

I’ve been very successful with target marketing, and I use it whenever I have the opportunity. There are listings that sell without it such as first time buyer homes; multifamily homes; and condos. These are a sample of properties that sell before I have the opportunity to purchase a database and create a postcard. 

 

Just a thought for the moment….

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
1,116,227
Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Hey Barbara. I am glad to see you still writing A+ posts!  Love these tips you have provided.  Hope you are staying warm.

Feb 01, 2019 03:06 PM #35
Rainmaker
4,995,646
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Hi Paula McDonald I hope all is well with you....I haven't seen you in years...glad you're back.... 

Feb 01, 2019 03:13 PM #36
Rainmaker
175,778
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Brilliant.  I have to adapt this to my marketing. Thank you Barbara!!

Feb 01, 2019 06:28 PM #37
Rainmaker
1,778,175
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Target marketing is definitely something to be used for unique properties. I didn't know about Experian, so thank you!

Feb 01, 2019 08:21 PM #38
Rainmaker
396,011
Susan Rupert
Kissinger Bigatel & Brower REALTORS - State College, PA
ABR, CRS, e-PRO, MCNE, SRES, REALTOR

Thank you Barbara for the valuable information.

Feb 01, 2019 08:32 PM #39
Rainmaker
2,762,668
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sometimes you have to really that on yourself and believe in yourself and kind of roll the dice

Feb 01, 2019 09:41 PM #40
Rainmaker
2,762,668
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Susan Rupert She always has great stuff and I’ve never expected any less from her. Really good stuff here.

Feb 01, 2019 09:45 PM #41
Rainmaker
2,998,792
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

There is no dooubt you do it right, you do it well and it is an honor for you to share Barbara Todaro . I love target market and i love to tell my sellers i will not wait for a buyer, i go find them

Feb 02, 2019 05:09 AM #42
Rainmaker
2,455,334
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

If marketing is a roaring lion then Barbara Todaro is a lion-tamer

Feb 02, 2019 05:21 AM #43
Ambassador
3,101,814
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

 Thank you for yet another great idea for marketing Barbara Todaro  which I had to bookmark ...

Feb 02, 2019 05:46 AM #44
Rainmaker
1,105,070
Barbara Michaluk
Weichert Realtors | Silver Spring, MD Phone Direct 240-506-2434 - Silver Spring, MD
Top Producing / Full Service REALTOR in Marylan

Barbara, Your target marketing has obviously worked well for you. I also target my marketing with a variety of strategies and it works well.

Feb 02, 2019 05:48 AM #45
Rainer
147,269
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I wish I had your knowledge stored in my brain. You make it sound so easy!

Feb 02, 2019 06:18 AM #46
Rainmaker
5,382,475
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing some of your very successful marketing practices and advice.

Feb 02, 2019 08:44 AM #47
Rainmaker
625,501
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

"Experian is where I buy my database of names and addresses for whatever the parameters may be. I can fine-tune or provide them with very general boundaries."

I did not know this...thank you I have to check it out! 

Feb 03, 2019 12:43 AM #48
Rainmaker
768,871
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Good Morning Barbara Todaro 

I, like many, was not aware of Experian. Thank you for sharing. If I may, you are the Tom Brady of target marketing

GO PATS!!

Feb 03, 2019 05:13 AM #49
Rainmaker
383,920
John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

Hey Barbara, thanks for the Experian tip.  Never knew.  GO Pats!!

Feb 03, 2019 12:16 PM #50
Rainmaker
464,230
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great tips and I was not aware of Experian. I will take your advise and call ... sounds simple.  Congrats on the well deserved FEATURE Barbara Todaro 

Feb 03, 2019 01:59 PM #51
Rainer
283,771
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Excellent post. I have used data from EXP for years. Currently using other sources as well. The list is very important to stay top of mind with.

Feb 04, 2019 06:36 AM #52
Rainmaker
978,622
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Smart target marketing Barbara!  With your reputation I can assume that this is very effective as it shows you are working for the seller to sell this faster and to the right audience. 

Feb 04, 2019 03:53 PM #53
Rainmaker
790,860
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Target marketing is one of our primary goals this year.  We are hoping to really devote a lot of time to the endeavor.  

Feb 05, 2019 09:54 AM #54
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