The Origins Of Personal Branding: My Journey In Identifying "ME" Brand

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

My aha moment came at an early age. My parents recalled a time when entertaining their friends. I was sitting listening to the conversation.  One of their friends referring to me said, “she is definitely French”, whereas another disagreed and said, “No, she is Russian”, and the third friend said, “she was born in Lebanon, and that makes her Lebanese!”  According to my father, I screamed, “NO, I am ME!” 

 

Original content by Ron and Alexandra Seigel

Recently, I published our (Ron’s and mine) definition for Peace of Mind.  One of the commenter's agreed with the general principles of the definition, but this individual had their own ideas also.  My reply was “That is wonderful, we are different.”  Another commenter said, “thought provoking it did not fit the definition of ‘me.”  They were glad that "our ideals were flexible." 

 

I replied: “this explains why we our passion is branding.  We have learned that every living being is distinctly different, and we love emphasizing that distinct difference in a brand.  And we all have a common way of communicating which helps us to be friends and appreciate the differences.” 

 

This exchange of comments has inspired this post.  Most people find it hard to understand the concept of brand and branding strategy.  Perhaps, it is because we are born branded as “boy” or “girl”.  

 

We are given names, first, middle, and last name.  Some of us don’t have middle names. All brands have names.  There are also brand colors for both sexes. 

 

We are given religions to follow by our parents, and we are given nationalities also. We are also influenced by parental wishes such as “following in their mother’s/or father’s footsteps.” 

 

Scholastically, we are branded.  There are personality tests, Intelligence tests, Aptitude tests, and all types of other tests to determine who we are and who we should be. At some point, we may wake up and try to find the “me” in all this, or we may be content that the “me” has been perfectly branded by our parents, as well as all the outside influences (schools, religions, peer pressure, etc.).

 

My aha moment came at an early age. My parents recalled a time when entertaining their friends. I was sitting listening to the conversation.  One of their friends referring to me said, “she is definitely French”, whereas another disagreed and said, “No, she is Russian”, and the third friend said, “she was born in Lebanon, and that makes her Lebanese!”  According to my father, I screamed, “NO, I am ME!” 

 

From that moment,  I continued my discovery process of “me".  I was both a thorn in my parents' side as well as a source of pride. Stay tuned to the next chapter of my branding journey.  Perhaps, it will give you an insight or an affirmation of your "ME".

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,162,646
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Each of us are ME individuals...a blend of our heritage, expereince and environment as we see fit to combine these ingredients.

Apr 04, 2019 02:34 AM #1
Rainmaker
5,221,811
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Apr 04, 2019 05:21 AM #2
Rainmaker
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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

Thank you for sharing this post with your sphere on Active Rain.  We always appreciate that you re=blog our posts.  A

Apr 04, 2019 08:19 AM #4
Ambassador
1,791,734
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I especially love this story about Alexandra. Her "me" moment was quite powerful and it often takes many of us more years to figure it out.  But then, that's A! Ha. 

Apr 04, 2019 08:51 AM #5
Rainmaker
5,221,811
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks so much for your feedback. It is always good to hear from you.

Apr 08, 2019 04:42 AM #8
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Roy Kelley

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