YouTube Thursday - A Day Late, but all about YOU!

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

YouTube Thursdays- A day late, but with thoughts of YOU. 

 

 

A scheduling conflict for business prevented this post from being submitted on Thursday. However, as promised, here are some ideas to help you determine how to interject yourself into videos if you suffer from stage fright. This week, is part 1. 

 

First of all, think about who you really are, the heart of soul of you. My good friend Alexandra, writes about this concept in one of her recent posts. We think, if you really want to thrive, in all aspects of life, it’s important to journey inward to find your true “me.” 

 

You are unique, don’t forget it. Capitalizing on what makes you different is what gives you an edge. Remember, a big part of who you are should be reflected in your brand. Authenticity is the cornerstone of any effective marketing. In other words, your message must be both genuine and in alignment with the principles of your brand ( your “me”). 

 

According to Social Media Today, 86% of consumers say authenticity is important when deciding what brands to support. Those numbers jump to 90% for millennials. Further, studies report that viewers lose trust when they spot actors, scripted deliveries, and slickly canned productions. 

 

While, organic and genuine videos are the ideal, if you feel awkward on camera, it’s going to show. Therefore, it’s extremely important to tap into your passions as you build a video library. Are you an avid golfer who happens to sell houses? Or maybe, you’re e a top-notch at-home chef. Imagine the fun you’d have featuring “kitchens” in the homes you sell. 

 

Recently, my son, Nate and his wife, asked for my help in choosing an agent to list their house in Bend, Oregon. All of the agents they interviewed had about the same experience and track record.  They asked me to review each one and give my thoughts.

 

What set the winner apart was his video library featuring local running trails - and his passion for Bend’s outdoor lifestyle. His authencity shined too. His social media sites also reflected his passions for running and nature. Nate is also an avid runner and the rest of us love the outdoors. Enough said. 


Next week, tips on how to be build relationships using video. And, ideas for tapping into your passion and personality (your brand), even if you’re camera shy. 

 

Much like Anita Clark 's Facebook Fridays, we encourage you to subscribe to each other's YouTube Channels - and take a minute to "like" or leave a comment. You can also add your own YouTube Channel in the comments below, and ask for subscribers. Be sure to subscribe back though - it's quid pro quo! 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

 

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 04/05/2019 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
"Branding" in the Rain
Bananatude
YouTube Thursdays
The Marketing Maniacs
Tags:
authenticity
video marketing
youtube thursdays

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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great information here as always Debb Janes EcoBroker and Bernie Stea JD  Alexandra is one of my favorites and I try not to miss any of her posts 

here is a link to my YouTube Channel I hope some will subscribe and I will do the same

 I hope others follow and your post has been

Featured in  bananatude 

bananatude

Feb 01, 2019 08:05 AM #1
Rainmaker
3,125,731
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Good morning,  Debb and Bernie - authencity and being genuine matters. Certain things are revealed. Making a good impression is important but a long lasting impact makes more of a difference. 

Feb 01, 2019 08:23 AM #2
Rainmaker
2,932,410
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debb, Always good to see what you have to say about you tube and what I need to learn.  Thanks

 

Feb 01, 2019 08:27 AM #3
Rainmaker
4,145,508
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb,

Well said and thank you for the mention.  As you know Ron is more comfortable on videos, and I am more comfortable one to one and  public speaking.  There is only one video where I am seen, and that was an interview at a NAR convention in Orlanda, a few moons ago.  I love your description of how you helped Nate and Holly make a decision as to who to select as their agent.   The biggest compliment one can give to someone, is what you see is what you get, no artifice to get through to the real individual.  A

Feb 01, 2019 08:33 AM #4
Rainmaker
1,458,614
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Debb Janes EcoBroker and Bernie Stea JD, our audience is smart, they know when we use actors and scripts, it's best to be our authentic selves, we'll be able to build relationships that way.  I see too many videos just talking about a number of listings, closed sales, if I was a buyer or a seller, that would be a turnoff, it must be about them, not us.

Feb 01, 2019 08:35 AM #5
Rainmaker
1,753,376
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debb Janes EcoBroker and Bernie Stea JD -  this is really an AHA moment for me along with Ron and Alexandra Seigel 's post yesterday.  Be authentic and be proud of who you are.

Feb 01, 2019 08:42 AM #6
Rainmaker
1,032,136
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Debb
An excellent post and being yourself and genuine does come shining thru in videos. Happy Friday.

Feb 01, 2019 08:57 AM #7
Rainmaker
520,971
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

 

 marti garaughty, composer, pianist, soundscape, abstract art

 

Feb 01, 2019 11:35 AM #8
Rainmaker
5,074,035
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Debb, for sharing your experience and your suggestions.

Feb 01, 2019 11:58 AM #9
Rainmaker
1,467,599
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Debb and Bernie, I am always turned off when I see real estate videos where someone is clearly reading from a prompter. It immediately makes me feel as though it's not genuine. Being ourselves in our daily life and on camera is very important and IMHO a lot more fun than being scripted. Have a great weekend. 

Feb 01, 2019 12:51 PM #10
Rainmaker
2,816,281
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Whenever I train agents, Debb, my first piece of advice to for them to figure out their points of differentiation so that they are not perceived to be a commodity.

You are unique, don’t forget it. Capitalizing on what makes you different is what gives you an edge.

Feb 02, 2019 06:42 AM #11
Rainmaker
3,931,430
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, up until this past year, I always put music as the background for my videos, but have started putting my voice as the background.  Sometimes it is still too quiet, but getting better.

Feb 02, 2019 06:43 AM #12
Rainmaker
2,312,960
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I hear you speaking to me, as I am one of the people that doesn't really want to put myself on camera for the purposes or marketing.

Feb 02, 2019 07:24 AM #13
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi all,  thanks for your thoughtful comments. I'm putting together thoughts and ideas for next week. Hoping it will help you find a way to incorporate video ( a great tool) into your marketing. D 

Feb 02, 2019 08:04 AM #14
Rainmaker
393,547
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Nothing like seeing people on a video/youtube who seem genuine and sincere.  People don't care how much you may know, I believe they want to know do you care about what you know or do, because your actions will tell it.

Feb 05, 2019 06:51 PM #15
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