You're Hired As The Listing Agent | What Is Your Most Important Task?

Reblogger Gabe Sanders
Real Estate Agent with Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales 3090099

Call me naive and old fashioned, but I always thought honesty was the most important task:

 

Original content by Barbara Todaro 104763

 

It’s all about the price, no matter how the “state of the market” is described.  In a sellers’ market, pricing is not as challenging. If a home is underpriced, there will be a bidding war, and whatever dollars could have been left on the table will be secured plus more!

 

 

A buyers’ market is quite another scenario. Since pricing is not an exact science, because of opinion, a listing agent should always establish the price range and then, with the seller,  decide which end of that range to offer the listing.

 

 

If the home is outside of the fair market value range, the sooner the “improved price” is established on the open market, the sooner the home will be pending.

 

 

Homeowners must be “in-tuned” with the current state of their market.  This may require an additional market analysis with every similar home that closes. 

 

 

For a listing agent to allow a home to linger on the market is poor representation of that homeowner client. The function of a listing agent is to “update the client” and “make adjustments that reflect the most current updates in price.”

 

 

After two weeks of “proper exposure” there should be sufficient activity at the home. If buyer agents are not writing offers, the home needs an adjustment. It’s overpriced. Every factor one could think of for an excuse for a buyer to not buy reverts back to price. 

 

 

Locational obsolescence, functional obsolescence, cosmetics and many other factors must all be reflected in the price.

 

 

In the business of listing property, it’s “ALL ABOUT THE PRICE.”

MLS is the most powerful marketing source in existence. Listing agents should be providing every document needed by a buyer’s agent to enable that agent to provide the “full picture” of the property and help his/her client make decisions to buy.

 

To provide anything less is poor seller representation.  Period.

Just a thought for the moment….but there is more coming today!!! I’m cranked.

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
3,237,515
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Marketing is not always what agents do...it is the routine sign in the yard and listing on MLS and that's it....and it shows !

Feb 03, 2019 04:11 AM #1
Rainmaker
5,345,565
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Gabe, for sharing this excellent reblog selection.

Feb 03, 2019 05:26 AM #2
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for reblogging the post. I hope other agents will read it too and learn 

Feb 03, 2019 07:21 AM #3
Rainmaker
4,064,568
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Gabe, great post to reblog, and saw Barbara's original post!   

Feb 03, 2019 07:51 AM #4
Rainmaker
1,199,669
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Gabe Sanders - If someone askes me that question I would say - My #1 task is to sell that home. I do it through marketing, positioning the home, and communication with my clients.  Honesty is a given. Barbara Todaro knows her stuff and I appreciate her marketing posts. 

Feb 04, 2019 05:39 PM #5
Rainmaker
4,797,014
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thank you for stopping by and taking the time to read my re-blog.

Mar 02, 2019 07:37 AM #6
Rainmaker
4,797,014
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for your comments. It’s always good to hear from you.

Mar 02, 2019 07:37 AM #7
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Rainmaker
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Gabe Sanders

Stuart Florida Real Estate
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