As we all know Instagram has already reached over 1 billion users and become one of the best social networking apps. Gone are the days when Instagram was only photo and video sharing platform. Instagram is now one of the best Marketing tools for businesses. Millions of bloggers already on Instagram and promoting their blog on Instagram and driving more traffic to their blogs. Instagram is also a great platform for bloggers. Every brand wants to sell their products and services more than others. But it’s not easy as it looks, you have to struggle for it but it’s not impossible. It needs some strategies and plans to achieve those goals. Here in this article, we will share Instagram marketing tips for bloggers and how to become an Instagram famous blogger to drive more traffic from Instagram.
Importance of Bio:
First of all, you should have a short description of your blog of what is it about. Secondly, place that short description of your blog into your bio of Instagram which would let people know you’re your business is and what products/services you are offering. They’ll get the idea by checking your bio. So make sure you must put an elevator pitch in your Instagram bio. If you don’t have that, make it as soon as possible.
Bio strategy for getting sales:
Every Instagram accounts have some bio but not everyone uses it which is the bad approach. For business marketers, they must have elevator pitch (a short description) in their bio which should have a great impact on the audience because the first impression is the last impression. Now here comes the strategy part for your business, always use a URL of your brand website which would redirect your audience to your website which results in probably getting sales and some basic info of your audience for example (Name & email) to get updated with every new product the company launches.
Use Instagram Tools:
When using Instagram for business purposes, you must have an analytics report for your Instagram account to monitor either your business going up or down. Analytics is the most important thing to check your business how is it moving. Through analytics, you can view statistics like impressions, engagement rate, followers count, likes and comment activities and much more.
Yes, there are many paid tools available on the internet for Instagram automation and analytics which everyone can afford, but still, there are also many free tools available which would be very helpful for your Instagram account if you use them with care. Likegrowers is also Amazing Instagram Marketing tool which is working with safe organic interaction and provides real Instagram likes. Analyze your account with these tools about how people are interacting with your content. The more you’ll know how people are engaging with you, the better you can improve your content to boost reach.
Instagram is a great place for advertising your products. One of the beauties of Instagram marketing is through product teasers. A story feature is available on Instagram for this purpose especially. Whenever a new product of your company is upcoming, you should post a glimpse of your product in your Instagram story which captures the attention of your audience and urge them to buy. When you’ll tease people about upcoming products in which they are interested in, and you don’t force them to buy that product, there are a lot of chances that they would buy something
Use of Hashtags:
Here come the most important things which marketers need to know is about hashtags. We all know about hashtags and their uses but we don’t use them correctly. Since Instagram allows us to use 30 hashtags per post but we shouldn’t use all those 30 hashtags because professional in this field says that it is better to use around six to ten hashtags per post rather than using all 30 hashtags and messing up the description of your post. Moreover, use only those hashtags which are related to your niche instead of putting irrelevant tags which don’t have any relation with the post. Soon if you feel like your Instagram account is growing and getting the output you want, make your own hashtags of your brand and use it with the others.
Follow other bloggers:
Get engaged with other bloggers too having the same blogging niche by simply following their Instagram account and get engaged with their content by giving likes on their posts and throwing some comments. Moreover, check if any bloggers of your niche you follow are on Instagram or not, if yes then start following them and get engaged with their content. Find content similar to your own in the search bar, like and comment away on their content too. This would help you to make a connection between you both and now they’ll also follow you back which results in engagement with your posts too.
This is the main reason why you lost your Instagram followers. Keep this thing in mind that no one wants to see the same stuff always on their news feed. Your audience has many followings but if they see only your posts on their news feed instead of others, they would be likely to unfollow you to see other people content. So remember that only post at the right time. For example, post during the peak hours when most of your followers are online. But remember, don’t over-post. Just do max 1 or 2 posts at that time. In this way, they’ll get engaged with you too and you’ll less chance of getting unfollowed.
No matter if you are a small blogger or famous blogger Instagram is a great platform for you to drive more traffic to your blog. There are a lot of tips and methods that you can use to grow your Instagram account but above are the some of the best tips that you can use to grow very fast on Instagram. Now it's your turn to follow all these steps and get more trafic from Instagram.