Ask An Ambassador: Is Your Blogging Willy-Nilly?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747


Willy-nilly:  without direction or planning; haphazardly

Not that there's anything wrong with that!  Some of my favorite ActiveRain bloggers might be categorized as willy-nilly types.  I never know which direction they'll go next, but chances are they'll entertain me.

Me personally, would you expect an engineer to be willy-nilly?  So you know what to expect from me:

The first day of the month you get the Warren County Ohio Real Estate Market Snapshot.

Every Tuesday you get an Ask An Ambassador post.

Five other days of the month between the 5th and 20th you will get local market reports.

And the rest of the days are filled with posts that most likely fall into one of the following categories:

  • Patio home posts
  • Subdivision posts ( I SHOULD write more of these) 
  • Long tail IDX search posts  (homes with barns, homes with pools, homes with 3 car garages, finished basements, with fireplaces, etc.)
  • Buyer advice posts
  • Seller advice posts
  • Local real estate news posts
  • Personal (these are kind of rare, but every now and then a post about our pets, flowers, bees, etc.)

In each case I know who is my likely audience, whether Rainer or consumer.

I know my patio home buyers are most likely older in age.  That's the primary demographic for patio homes.

Subdivision posts & long tail IDX posts have the same target audience:  home buyers and sellers looking for specific information (and don't have an agent).

Buyer & seller advice posts are generic and serve their purpose, but not as likely to make my phone ring.

Local real estate news posts (e.g. new construction updates) are of a short life span, but build web presence and target new construction home buyers.  Many of these posts are double hits (new construction patio homes) to my niche.

Personal posts aren't going to get me found, but may just win someone over that's on the fence about hiring us if they read more than just the post that brought them to our blog.  Those personal posts are the opportunity for a buyer or seller to find a common ground (pets, religion, hobby, etc.) and like us more than the "generic" agent they were also considering.  And it's a double edged sword, they may find a reason to NOT like us too.

There are certain segments of the market I DO NOT intentionally target. 

I see all kinds of advice about how to attract millennials.  They're the next biggest thing in real estate, you're a fool if you don't go after them, etc.  Well label me a fool.  I'm not turning anyone down, but I know what I'm best at and what's most productive for my use of time, and first time buyers aren't it. 

I also don't target investors.  I have little desire to go to the worst parts of my market looking at homes that are priced at a quarter of the typical median home price.  There are agents that specialize in that type of housing, they're welcome to all those buyers.

Bottom line, on any day besides Tuesday, given a choice between writing a post that I think MIGHT make my phone ring and one that will not, I'm going to go to the potential phone ringer post.

But that's the beauty of blogging.  Willy-nilly posting might make you top of mind for referrals.  To each their own.



Any questions?  Ask An Ambassador.  I'll get back to you as soon as I can.



Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

This is so true.  You can make it what you want and target those who you want to attract.  We are all in a various phases of our lives, we have to do what we feel is right for us at that moment or time in our lives.

Feb 05, 2019 06:34 PM #8
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Helping you find your way home.

... an admitted subsriber to Señor Willy and Madame Nilly's philosophy. It's what's for dinner...

Feb 05, 2019 06:42 PM #9
Vickie Teel
Allison James Estates & Homes - Port Charlotte, FL
Sharing Florida sunshine one homeowner at a time!

Loved this post as it gave me ideas to blog about. Thank you for that.

Feb 05, 2019 06:51 PM #10
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

I have to admit to leaning toward the willy-nilly side. One of my 2019 goals is to be more strategic with my planning. So far, one month into the year, I have yet to accomplish that. Working on it!

Feb 05, 2019 06:58 PM #11
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I have to admire your discipline and being able to stick to a schedule like that! 

Feb 05, 2019 07:29 PM #12
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Blogging (and incorporating SEO) gets your posts out there when the public googles certain terms. Blogging is an important part of today’s world. Add a call to action and you have a new lead!

Feb 05, 2019 08:23 PM #13
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I don't want to be willy-nilly, but I am. It all depends upon the time I have in the day and whether I can think of a darn thing anyone would want to read.

As for the big hoopla over millenials - I read that only 11% will be able to buy within the next year and the majority won't be able to buy for 10 years or so. That doesn't sound to me like they're the next greatest group to target.

Feb 05, 2019 09:50 PM #14
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

Having a regular schedule for posting certain things at certain times really does help make sure those posts get written. And I agree about investors. I'm only still working with one; he's purchased three properties so far. I'm not taking new investor clients.

Feb 06, 2019 04:35 AM #15
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I need to have more of a schedule and scheduled topics.  One more thing to get on my schedule and time block.  It is isn't on our schedule, it doesn't exist!  Thanks for a great motivating post!

Feb 06, 2019 04:59 AM #16
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I admire your discipline but there's a bit of a rebel inside that says, "Do your own thing." Was married to an engineer a long time ago and that thinking inside the box drove me bonkers. I have come to accept my particular path and am happy with it, which is what counts!

Feb 06, 2019 09:47 AM #17
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Having a theme per day helps tremendously.  If I have the time, I try to write most days.  But when I don't have something in mind, going back to my daily theme gives me a mental boost.

Feb 06, 2019 10:00 AM #18
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Although my topics, the programs, and aspects of the mortgage process I cover may vary and seem somewhat willy-nilly ... I think one thing is not haphazard, Liz and Bill Spear.  I share/blog to educate.  With the hopes that the little bit of knowledge I share helps someone (borrower or professional) complete their transaction more fluidly and with higher success rates. Education can be a great preventative as well as a facilitator. 

I hope there is a method to my madness!  Your posts remind me to make my goals clear ...


Feb 06, 2019 10:11 AM #19
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I lik your description of blogging haphazardly as "willy nilly."  Perfect description.  Having that list of what you post and when allows you to get a lot done!   Good for you!

Feb 06, 2019 10:17 AM #20
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good advice, I like your plan and this is something I am planning to improve in 2019. 

Feb 06, 2019 01:27 PM #21
Deanne Olivas
Keller Williams Realty East Valley - Tempe, AZ
Your Home Matters

Your blogs are awesomw but your pictures on FB are what I love.

Feb 06, 2019 01:38 PM #22
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Another great post - I enjoyed your use and definition of willy-nilly.    You follow such a great outline of when to blog about what, it's really admirable.    Personally I enjoy first time buyers - I should blog more about that I suppose.

Feb 06, 2019 03:01 PM #23
Mark Parsons
Lokation Real Estate - Littleton, CO
Beautiful Colorado Home

Thanks for the food for thought when it comes to strategic blogging. I enjoy writing about the market and my "Just for Fun" posts tend to get more attention. I've been told 3:1 market pieces to fun pieces is a good ratio. 

Feb 06, 2019 04:14 PM #24
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Market reports are our bread and butter let's not kid anyone .. I was all prepared for a contest but no one texted me so Love is in the Air  and a few more market reports  and maybe a movie or two

Happy Tuesday Bill 

Feb 06, 2019 06:37 PM #25
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill Spear -  I know many have a schedule because I read their blog.  I also have a schedule.

Feb 07, 2019 10:04 AM #26
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Liz and Bill Spear ,

So glad to see your post featured! I love your message of blogging haphazardly as "willy nilly."  You follow such a great outline of when to blog and do a great job! Thanks for all you are a great Ambassador!!!

Feb 07, 2019 04:48 PM #27
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