So far this year we’ve talked a lot about how to make 2019 an incredibly successful year in your real estate business.
But there’s something else on my mind – things I see Realtors® do that hold them back. So today I’m sharing five things you should NOT do if you want to have a great year in real estate.
These may elicit a laugh or a cringe, but either way you’ll learn what to avoid!
Don’t Rely Only on Book Smarts
Getting into real estate makes you think you have it all down pat. After all, you just passed the exam with flying colors!
While that’s certainly an accomplishment, it’s less than half the story. The reality is that real estate is a PEOPLE business!
If you know all about contracts and escrow, but have no idea how to relate to people, you won’t do well in this industry. Focus first and foremost on your relationship skills, communication ability, and marketing outreach.
Success in real estate is all about connecting to people!
Don’t Listen to “It Won’t Work” From Others
Open houses stink. Cold calls never work. Door-to-door never builds relationships. FSBOs are a waste of time.
If you listen to everyone else’s negativity, you may as well throw in the towel right now. According to them, there’s not a single marketing method that’s effective!
Skip the negativity. Try things on your own. Get some farming postcards. Do popbys. There’s a reason new agents sometimes outstrip an experienced agent at their own game – they don’t have the blinders on about “what doesn’t work” and they just try everything!
Don’t Use a Photo From 1998
I know most of us don’t think time treats us kindly. We wish we still looked the way we looked 20 or more years ago.
There’s a problem, though… remember what I said about this being a people business? You won’t be able to connect with prospects or build relationships if your photo doesn’t even resemble you!
Bite the bullet and get an updated professional photo on your business cards and other materials. Look your best, but look natural as well. You don’t want someone wondering, “If that’s her, who is this photo on the card?”
Don’t Be Afraid to Share About Your Business
No one wants to be “annoying,” and most of us also have a strong fear of being rejected.
If you let that hold you back from talking about your work, you’ll unfortunately be very unsuccessful. Work on building relationships in a large variety of contexts – community groups, neighborhood associations, volunteering, and more.
Within those relationships, there will be opportunities to share about your real estate work and invite them to meet with you. Go for it!
Most of All: Don’t Be Inconsistent
You can do everything right in real estate and make ONE mistake and it will sink you.
It’s this: being inconsistent.
Without consistent marketing, consistent outreach, and consistent relationship building, you’ll never have a consistent business. As a result, you’ll have stress, feast-and-famine, and financial struggles.
Don’t do that to yourself. Keep your marketing and effort consistent this year. Get your marketing materials in order today. We can help!
What’s the biggest mistake you see in real estate? Share in the comments!
This post originally shared on PrinterBees' Real Estate Marketing Magazine.