5 Tips for Building a Site That Sells When You’re an Independent Agent

Real Estate Agent

In the real estate business, your clients are your lifeline. That’s why it’s so important that you generate enough leads to ensure your success. It sounds easy to say that, but it’s actually a little more difficult to put those words into action, especially when you’re trying to establish yourself online as an independent agent. As an independent agent, your goal is to sell, right? That means you have to get your name and website out there! You have to think about it like this. Just because you don’t see something, doesn’t mean that it doesn’t exist… that’s what you don’t want for your website! You can have a website, but if no one knows about it, what good will it do for you or potential clients? There are so many aspects to real estate that it can become quite overwhelming, but once you make that sale, it makes the headaches all worthwhile. If you’re an independent agent and are wanting to build a website that is not only appealing to potential clients but will also bring in revenue, follow these tips!

Build a Winning Website

Now, before you can even think about selling any homes on your website, you have to get some ducks in a row. One of the first things you need to do is make sure that you build a professional looking site. If you want people to take you seriously as an independent agent, you not only need to look professional, but the website representing you needs to look professional as well. A professional looking site goes beyond the aesthetics of it. You can have a website with the sleekest design, but if it’s hard to navigate, people won’t spend too much time trying to figure out your site. You have to think like a client when building your website. Consider their experience when browsing your site.


We as humans are creatures of habit and that theory applies to website design as well. Clients will find it easier if you have your navigation at the top of your page, going left to right. They will also find it easier to maneuver through your website with a navigation bar on the left-hand side of your page, going up and down… any “new-fangled” type of design could turn them away.


It’s very important to stay consistent with the fonts on your site. A good rule of thumb to have with your site’s font selections is to have larger font sizes to emphasize important information and smaller size font for general information.


Readability is a huge aspect with the design of your website. This is more so for the content of your website through the use of jargon, abbreviations, and technical terms your potential clients may not understand. Now, there are certain terms that there is no way to get around them but at least make sure you explain what they are and what they mean.

Build a Strong Online Presence

In the world of real estate, digital media and a strong online presence is the key to building up your clientele. It’s actually very important to have this aspect on your site because these days, people are doing their own research on independent agents when it comes to finding someone to help them find the home of their dreams… and they’re doing this research before contacting you. They want to know who you are, how long you’ve been selling homes, what you have to offer, and essentially, what sets you apart from the rest of the thousands of agents they can go to for help… that’s what clients value in real estate agents during their search.

High-Quality Photos

One of the main things you can do to increase your sales is to post high-quality photos of the properties you are listing. This will allow clients to picture themselves in the home. You can hire a professional photographer to do this for you, or you can take the pictures yourself. If you take the pictures yourself, just remember that the key word is quality. It will be a long-time investment to your business to purchase a DSLR (digital single-lens reflex) camera, along with a tripod. This will allow you to showcase your properties in their best light on your site. To go along with that, you might also want to consider real-estate photo editing services online. These service help in removing unnecessary background distractions that will make the photos more appealing to potential clients.

Write Strong Content for Your Site

The content of your website can be looked at as the “meat and potatoes” of your website. The information you put on your website is a direct reflection of you and your services. Strong content for your website is content that makes potential clients keep clicking around and keep reading. A great way to promote great content is by way of blogs, just keep in mind the readability aspect of your content… you don’t want to run off potential clients with your wordiness and jargon! You can also do your own research and see what keywords people use to look for online independent agents and properties in your area. With that information, you can put that in your web content.

Use Social Media to Generate Traffic to Your Site

Social media is a great platform to keep friends, family, and potential clients updated on listings! Posting updates will show that you are consistently working in real estate on a daily basis. You will want to showcase every time you hand someone the keys to their home, sticking a “sold” sign in a client’s yard, and just pictures of yourself out in the community. Doing this will increase your social media following and has the potential to turn some of your followers into clients! One of the big opportunities to bring potential clients in is posting on your social media about open houses, giving the date, time, and location. You definitely want to have high-quality photos of homes on your site, but to have people actually see these homes in person typically sways clients to the buying end of the spectrum!


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