The best of the real estate websites are direct and dynamic. Be it the target audience, neighborhood profile, or the navigation feature; everything is simple and straight forward. Even the content is simple and to the point.
Prospective buyers lead busy lives. They prefer to scan website pages, rather than go line by line. So it's better to be upfront on crucial points rather than bury them under heaps of irrelevant content.
Here are I walk you through nine tips that could help you create a website that attracts more traffic and leads.
#1. Think through the Game Plan and Budget before developing your Real Estate Site
Before setting out to creating a real estate website, it’s best to chart out the game plan beforehand. It could be regarding how to draw traffic to your site, the kind of content that needs to go up and, more importantly, the sort of audience that needs to be targeted.
Further, you need to work out the budget part as well. How much do you plan to fork out for your site development, marketing campaigns and all; and how much to keep aside as a buffer for contingencies. Remember: Your real website is just a sideline thing. You shouldn’t entirely depend on it to run your finances. You could consult top web design companies to help you arrive at a tentative budget to build your real estate website.
#2. Set up your Real Estate Site on WordPress
For the starters, every small and big business are building their site on Wordpress. And there’s a good reason for this. Wordpress is the most dynamic platform that’s easy to update and edit.
The biggest plus? You can create a WordPress site without knowing the code. There are WordPress guides available that help you set up IDX-integrated professional real estate websites.
#3. Be Loud and Clear about your Target Audience on the Homepage
According to top real estate experts, the homepage copy should be direct and powerful and should address the needs of their target audience right up front.
Being clear-cut about your target audience makes sure you attract the right kind of people to your site and not anyone and everyone. Further, shed light on the geographic location you intend to serve. Being clear in your messaging makes sure visitors engage with your site immediately and don't jump over to competitor's site.
#4. Set-up Result-Oriented Pages
Every page of your website should be a means to an end. In other words, each page of your website should be result-oriented. Figure out, first and foremost, what you are trying to achieve by setting up a particular page. As in, do you want the prospective buyers to fill out the form for resource downloads? Or you want them to view listings on your page. Or you want them to email you or call you right away? Whatever it is, make sure to set up a goal for every page that you build.
#5. Highlight Neighborhood Areas
Before investing in a property, people always want to know more and more about the surrounding areas; and their specialties. And, so coming up with profile pages on surrounding localities could prove to be a big draw for your real estate site.
#6. Use Live Chat to Engage Visitors
Offering live chat feature is one of the sure-fire ways to engage people and help them wherever they require. If you are using a WordPress website then adding Live Chat is easy.
However, once you add this feature to your site, make sure you to respond to user queries immediately.
Sure enough, monitoring and answering live chat queries are not easy, and you may even have to rope in your inbound sales associates or virtual assistants to help you out.
#7. Employ Chatbots to Capture Leads
If anything, you can’t expect every prospective real estate buyer to fill out your contact form. Enter Chatbots. Chatbots powered by AI is known to engage visitors 24/7 with specific content. They are known to upload the necessary information into the CRM without human intervention automatically. Meaning, no leads are lost. On the contrary, you could follow up leads quickly and easily.
#8. Leverage Listing Integrations
Real Estate agents and brokers prefer sites that contain listings. So, how to integrate listings into your site? Simple. Use readymade listing management tools such as IDXpress and Nestio. Embed a simple code into your website and the listing database will up and running on your site in no time.
Sure, building a listing page is not easy. This is where an IDX-enabled website will come in handy.
#9. Use Real Estate Agent Schema Markup
The schema is Google’s language. Using real estate schema will make sure Google’s crawlers categorize your site quickly.
Adding schema will ensure that your snippets appear in Google search results, and more importantly, help your site rank higher. Use services of SEO agencies to get your real estate Schema right.
There are loads of things that you need to plan before making your real estate site live. Be it the website structure, navigation, features, copy and more. Planning will ensure that you have a leg up over your competition. If you've got any more real estate website designing tips, share them in the comments below.
Author Bio: This is Jennifer Warren, a Content Crafter for GoodFirms – a review and research platform for mobile app development, web development companies and more. The company publishes research report on a time to time basis, the latest one is on Email Marketing .