Giving Back by Placing Another's Business Before Your Own for Months

Managing Real Estate Broker with RE/MAX Executive Realty 104763


I haven’t been actively working in the real estate business for almost 15 years, so my contribution and task of giving back is marketing related.  An agent who has her own team with one other real estate agent needed to have a very serious surgery. This was a neurological surgery on her neck.

That woman was so stressed about her business going downhill because her period for healing and rehabilitation was months. Of course, she has a partner who does not market. His online ability was limited to MLS. That was enough. He was a good closer and could work both buyers and sellers.

I couldn’t imagine being out of commission and out of sight for months. Out of sight; Out of mind. I couldn’t let that happen to her. We were in the same business but competitors.

I committed to marketing for them, until she was capable of taking over.  I marketed for months. I had her website login info and worked it every day. I don’t work MINE every day!!!

She had good visibility on the first page of Google searches for many keyword phrases. Well, to this day, she has many titles that continue to be on the first page and has better placement above the fold than I do!!!  I think it’s called shooting yourself in the foot, and it makes me smile whenever I think about it.

I would not have wanted it any other way. She blended in again and is soaring with the eagles.  We’ll always be best of friends, and that’s what friends do for friends.  Business and money are secondary.

All of this occurred several years ago. It’s was my way of GIVING BACK to someone who had decades of experience under her belt and was facing a serious medical situation that could have damaged her business for many years. My stepping in allowed her to focus on her recovery and not worry about marketing.


This is my entry to the February Contest by Sally & David Hanson.

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
ActiveRain Community
The Art Of Marketing You
Give Back
Bartender, Make it a Double
Old Farts Club

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Barbara Todaro 
This post deserves a Gold Star!  What a wonderful thing to do for a competitor. You, literally, changed this womans life forever... allowing her time to recover without stress and carry on with her life. 

Feb 10, 2019 06:24 AM #17
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Market like you mean it - and you meant it. Good job Barbara. I'm sure this woman is forever grateful for your friendship, and your marketing prowess. Loved your comment about "kicking your own ass online." Lol. 

Feb 10, 2019 07:09 AM #18
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Heartfelt applause Barbara Todaro there are times when people need a hand up and this was one gratefully received I am sure.

Feb 10, 2019 07:21 AM #19
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Kathy chose to highlight your post...well deserved!

Feb 10, 2019 07:53 AM #20
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Wow, you have a heart of gold, and what a great contribution you made to that agent.  So glad that Kathy Streib featured your post.  A

Feb 10, 2019 08:05 AM #21
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Barbara, this a a beautiful post - on loving and giving and selflessness.  It also was written with a delicate and yet funny humor; had me laughing at parts.  Yes, this is ActiveRain's Barbara Todaro whom we love and respect and who always shares so warmly and willingly. 

Feb 10, 2019 05:05 PM #22
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara:

This is such a heartwarming story...I would not have expected anything less from you. Talk about raising the bar!


Feb 10, 2019 07:59 PM #23
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Barbara Todaro ,

I'm so glad that Kathy Streib featured your heart warming post in her "AH-Ha" moments for the week. It doesn't surprise me in the have a giving heart and it always shows!

Feb 11, 2019 07:38 AM #24
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for your kind words.... you know I always appreciate your comments....

Feb 11, 2019 08:05 AM #25
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

What a wonderful story about kindness and lack of selfishness. Putting others before yourself is not something you see often enough. 

A GREAT entry to the challenge!

Feb 11, 2019 08:49 AM #26
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

What comes around goes around. I find myself helping a person I was referred to as a possible listing... to buy out a partner. This will mean no commission, but I believe the goodwill - will come back to me eventually. 

Feb 12, 2019 09:51 AM #27
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

yes, Steve Loynd ....that's good business....for sure.... 

Feb 12, 2019 10:16 AM #28
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Kudos Barbara. You are the example that should spur us all to put others first.

Wonderful story.

I am inspired!!

Feb 12, 2019 11:56 AM #29
Rebecca Gaujot, Realtor®
Vision Quest Realty, Martha Hilton, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Barbara, I love this story and how you helped your friend. It didn;t hurt you, but made you stronger. I am sure you would do it again.

Feb 12, 2019 06:27 PM #30
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

What a great blessing you are Barbara Todaro!  You have a giant giving  heart and it shows in your lovely smile! A true meaning of Friends!  Again, a beautiful blessing.  Have an awesome weekend. 

Feb 15, 2019 06:30 AM #31
John Juarez
The Medford Real Estate Team - Fremont, CA

You paid wonderful homage to what friendship and care for another are really about when you worked so hard for your friend. I am sure she will never forget it. You have never forgotten and will never forget the satisfaction that you got from putting someone's interests ahead of your own. That really was special!

Feb 15, 2019 01:24 PM #32
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

John Wiley thank you for the kind words...

Rebecca Gaujot, Realtor® of course I would do it again and again for her...I hope she never needs it again...

Graziella Bruner that's what friends do for friends...


Feb 15, 2019 01:27 PM #33
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

John Juarez it's always a good feeling when you know you have contributed to someone's survival....

Feb 15, 2019 01:29 PM #34
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Hi Barbara Todaro 

Philippians 2:3 New American Standard Bible (NASB)

Do nothing from selfishness or empty conceit, but with humility of mind regard one another as more important than yourselves;

Feb 16, 2019 07:58 AM #35
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

What a great story of friendship and selflessness!  You go girl!

Feb 16, 2019 05:49 PM #36
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Barbara Todaro

"Franklin MA Homes"
Ask Barbara Todaro a question...
Spam prevention