Real Estate Agent Blogs - Chickens, Goats and Keywords

Property Manager with personal

Just to clear something up right away, I am not seeking business, nor am I even available to help any agents at this time. I just want to clear something up about .... keywords.

Every "SEO guru" in the world will tell you how important keyword research is for your blogs and  blah blah blah. Any keyword research tool will tell you that you should write about cities and neighborhoods.

I have a good friend who is a top producer and has around 75 listings at any given time. Sometimes, I help him shoot YouTube videos for his blogs. The articles which have gotten the most traction are about local happenings which outsiders are curious about. The articles which have gotten him the most business are about chickens, goats, pecan trees, pumpkins, hunting, dog kennels and lakes.

As you can tell, we're in a rural area. Pittsboro, North Carolina, to be exact. People relocate to the Raleigh, Druham, Chapel Hill area from another state, then 5 or 10 years later they move here. They like Pittsboro since it's only 20 minutes from the big city, yet it's rural.

And they want chickens.

Not all neighborhoods in our area allow chickens. People can opt for a neighborhood with large acreage tracts which allow chickens or they can go outside of the town and get unrestricted land.

ALL of the potential buyers want to know if they can have chickens. They also want to know if a nearby nuclear power plant will affect their property values. We've put together articles about goats - people around here love their goats. And, finally, lots and lots of people want to be able to hunt in their own backyard and shoot guns. Other people want to make sure they're away from gunfire, and even more people want to avoid chicken processing plants, and, nobody wants to live near someone who has a dog kennel full of barking dogs.

These are the topics which come up that people are asking.

This is the information they can't get on Zillow.

This is the content that produces clients.

Why do I not help more agents? Well, I personally mostly work with attorneys. Law firms need blogs too. That, and, I probably do not know your area like you do.

I know, I know, you have enough to do. But, if you're going to spend your time creating content, forget the keywords, and write about questions people moving to your are are asking. They want to know where they can fish, where they can swim, which neighborhoods allow dogs, and they want to know if they can have a flock of chickens.

Comments (6)

Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Good advice I do get a great response from these types of posts, time to get working on that Chicken post.

Feb 10, 2019 01:26 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

These is good information - I'm currently starting a blog for my next home town, and have incorporated a few of these suggestions already; but I now have some new info!

Thanks to Bob Crane for the reblog!

Feb 10, 2019 05:00 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Well said, Leonard.  While my area isn't quite that interested in chickens (though many are), your general vir\ewoints are spot on in this post.

Feb 10, 2019 06:30 AM
Leonard Raleigh

Thanks! Yes, in some areas people may wonder if they're on a bus line or if Uber services their area, etc.. :)

Feb 11, 2019 08:17 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Keywords are valuable treasures we should all keep "hidden in plain sight" !

Feb 10, 2019 07:11 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


You've made some excellent points here. Writing about what potential clients want and need certainly makes sense as opposed to just focusing on SEO issues.


Feb 20, 2019 07:05 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Checking your stats...mixing in localism will help those numbers soar!

Feb 20, 2019 09:04 PM