Are you a peanut butter and jelly sandwich or a chocolate covered strawberry??

Reblogger Peter Mohylsky, SoWal Expert
Real Estate Broker/Owner with Gulf Place @ 30A

Stand out from the crowd and do it better.

Original content by John Henry

Since joining AR a little over a year ago, I have been ...pondering... the great ideas posted by -- experts on this subject -- Ron and Alexandra Seigel, about branding and niches.

I couldn't get to sleep after I imagined two items that are delightful for all to enjoy... food sweets, of course... and how they are the perfect analogy for what I am embarking upon, and perhaps something for you to consider as well.

Being at the forefront of remaking my web and looking at over 1000 photos and drawings in my portfolio, I finally decided not to be the peanut butter and jelly sandwich.

As much as SO MANY people like PB&J, it also means that nearly everyone can put one together.  But creating a chocolate covered strawberry is a different matter.

I know analogies break up under hard scrutiny but I also pondered the doctoring business for a moment and came to a couple of conclusions.

1.  While a GP is great for an overall examination and general snapshot of your physical or even mental condition, these folks nearly always recommend a specialist for you to visit afterward.  

2.  We go to specialists (a physician's niche) in order to get EXACTLY and PRECISELY what we need fixed.

3.  The income of specialists is vastly superior to the GPs'.


Likewise, we don't go to the jack of all trades auto repair company if you have a problem with a Tesla.  

Do you want a great source of organic foods?  Don't go to Albertsons.

Are you looking for a special suit or dress that will kill?  Don't go to Marshall's.


The point being that, in terms of real estate niches at least, if you are looking for a hyper contemporary house, maybe you should find someone that deals in such.  Or patio homes.  Or high-end properties in the hills of LA.  Or boutique commercial buildings in Phoenix.  Or someone who deals in recent divorce situations and knows a bit more about the legal angles than your average agent.


Back to MY problem: I also need to put together a concise brochure to offer to potential clients.  I have weeded down to about 112 photos.  I have about 50 quotes and recommendations.  What to do, what to do?  Even 100 photos and 20 quotes are too much...


I think that we should all push our strengths and create a profile that is attractive, irresistible even.  It should make people's mouth water at the prospect of finding exactly what they are searching for.

Think about this: you take two pieces of bread and hide it with a slather of peanut butter.  Then in guilt, you top it with jelly.  What in the world are you saying to your prospective buyer: I can offer you bread and I want to show you I have more than one piece - in fact, this bread represents every house in the MLS!  I can 'cover' it all.  And oh: here is some jelly on the top to sweeten the deal.  It ain't great jelly, it ain't preserves even!  But I can cover EVERYTHING.  As an architect, I can design nearly anything.  But what do you do BEST?  What is your strength?  What can you do better than your competition?

Only a few stores offer chocolate covered strawberries.  I bet you probably don't know where to get that treat even!  If you are looking for choco-strawb in particular, where will you go?  Where will you shop? Do you blindly go into Dunkin' Donuts and ask for that perfectly melted and cooled hard shell of dark chocolate covering a plump fresh strawberry??

So my question to you is: Are you going to be the peanut butter and jelly sandwich or the chocolate covered strawberry??


Develop a niche that exemplifies your outstanding merits -- qualities that will have people salivating to meet you and contract with you, realizing that you alone are most capable of furthering their specific interests.  Make yourself irresistible!


This morning I am going to my favorite Winter Park confectioner offering up French delights.  I am going to ask for a peanut butter and jelly sandwich -- and get laughed out of the door!


JOHN HENRY ARCHITECT  Orlando Florida Custom Home Designs

Beautiful European and American classical period luxury homes and plans created by premier residential Architect John Henry has been a passion now for over 25 years.  Inspired by old world archaeology and medieval to Renaissance architecture -- and having lived in Europe and the Middle East-- John Henry is widely known for the romantic and period details that make his work breathe a certain soul and drama. Striving for world-class results, the luxury portfolio herein represents samples of luxury real estate plans in historical European and American traditional styles. Attention to detail and continuity mean that the architectural interiors should also be integrated properly.

Portfolio of Luxury Homes:

Office on 7491 Conroy Road Orlando, Florida  32835

Tel: 407.421.6647


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Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I'm a peanut butter and nutella person, myself. I don't eat strawberries, but happy to have chocolate in any other format... the darker the better.

Feb 10, 2019 04:37 AM #1
Joyce Marsh, Luxury Market Specialist
Million Dollar Guild, CLHMS, CNE, SRES

I prefer the chocolate covered strawberries and would take them anytime over PB&J. Like Nina Hollander I’m definitely a chocolate lover too...

Feb 10, 2019 05:23 AM #2
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Peter. Depending upon your market place, survival as a strawberry may not be good while as as PB&J you are on your way. Ponder your market and the choice will come. Enjoy your day!

Feb 10, 2019 05:30 AM #3
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Interesting analogy for a niche. Agree completely. We can't be all things to all people. So many try, though. 

Feb 10, 2019 06:35 AM #4
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome


What a great reblog. Going over to comment on John Henry 's post. You've got less than 7k points to go to hit 500K. Good luck!

Feb 10, 2019 08:08 AM #5
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Peter, I will take the strawberry MINUS the chocolate, and have not had a PB & J sandwich since I was a kid.

Feb 10, 2019 08:17 AM #6
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Thanks a lot for the reblog Peter!  Always good to see everyone's comments on this subject.

Feb 10, 2019 10:18 AM #7
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Definitely a chocolate covered strawberry covered with sprinkles. PB&J is just not my way 

Feb 10, 2019 01:28 PM #8
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Thanks for the reblog... I'm off to the original author to leave a comment.

PS - you're almost at 500,000 points!  Keep it up and you'll be there soon.

Feb 11, 2019 02:43 PM #9
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Peter Mohylsky, SoWal Expert

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