Competing Compels You To Continually Improve

Services for Real Estate Pros with RE/MAX Executive Realty 104763


Marketing is more than just making the phone ring.  That’s a significant part of marketing, but it’s not “The Full Monty!”

Branding is on the same plain. The stronger the brand the more frequently the phone will ring.

In the back of my mind, with every piece of marketing online and offline, is the word “competition.” I love to compete. If there was a new builder in town, I wanted to meet with that builder first. Always first, not last. If you’re first, everyone else needs to trump whatever you present.

The one who sets the bar at the highest level wins, unless someone else can clear it!!! If that happens, you’d better re-sharpen your skills. “Competing compels you to continually improve.”

Some consider competing stressful. It’s not stressful, unless your capacity to compete has not been developed. Competing is a learned skill. There are some who have been competing since toddler days, and there are others who walk away from the battles.

How we market is a reflection of our desire to win. It’s a competition, and the opposition is every real estate agent who works in your marketplace.

Eventually, it becomes routine. There are times when there is no competition, and you’ll find yourself marketing as if there were many competitors surrounding you. Hence, always “marketing like you mean it!!!!”

Just a thought for the moment…..



Posted by


Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



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Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, haven't had to compete for quite a while, but remember a buyer a couple of years ago interviewing me!   

Feb 12, 2019 06:47 AM #10
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Sheia...... market like you mean it...

keep that skill of competing fine-tuned.... fresh and ready to go at 'em....

Feb 12, 2019 07:09 AM #11
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Barbara Todaro - Great post with lots of inspiration!

If you don't have the capacity to compete, you are probably doomed. Competition moves us to the next level to be the best we can be. 

Feb 12, 2019 07:19 AM #12
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Sheri Sperry - MCNE® without a competitive streak, an agent is not likely to have a strong presence in the needs to have inventory to compete for new's a follow the leader business.... listings beget listings.... homeowners will follow what other homeowners have done.... those sold signs are very important...

Feb 12, 2019 07:22 AM #13
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Perhaps is the athlete in me and my participation in competitive sports my entire life, I don't know but, I can't imagine being an entrepreneur and not having that same competitive spirit, Barbara.

For me, it's a passion!! 

Feb 13, 2019 09:09 PM #14
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I’ve seen the opposite happened or the inverse in which lack of competition can really stagnate business, and I do think competition does really help.

Feb 13, 2019 10:42 PM #15
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Debe Maxwell, CRS That does make sense that the athlete comes out of you and helps your business. Only seems logical to me.

Feb 13, 2019 10:43 PM #16
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sheri Sperry - MCNE® Competition is what makes people in business thrive but not everybody has that street in them and it’s not for everyone for sure. Right on. :)

Feb 13, 2019 10:44 PM #17
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Competing makes real estate a sport...if you are passionate and creative and manage your time then wonderful results happen. Reinvent daily. But the need to win can be destructive. There are ethics connected to competition to never forget. Don't develop what CS Lewis dubbed "situational ethics".

Feb 14, 2019 03:40 AM #18
Ritu Desai
Samson Properties - Ashburn, VA
Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949

Absolutely true!!! Competitioin is healthy and gives you drive, creativity and edge to keep going for what you want to do.

Feb 14, 2019 04:06 AM #19
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Good morning Barbara, thanks for the inspirational post! Starting the day out with my competitive juices flowing. Have a great day!

Feb 14, 2019 04:41 AM #20
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Competition keeps us on our toes!!  Great post!

Feb 14, 2019 04:55 AM #21
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

Congratulations on the feature Barbara Todaro . I love to compete, i live for the feeling when I get that listing. AND I love that feeling when i sell that property. It does not get old. A long time ago i was told in similar words to always market like you mean it if you want to succeed in this biz. 

Feb 14, 2019 05:16 AM #22
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Nice thoughts on this subject.  I think we have a problem in this society now where everyone thinks they deserve a participation award.  That's not how the real world works and those who have the drive -- tend to reach their goals before others are even considering it.  Good one Barbara!

Feb 14, 2019 08:46 AM #23
Wayne Turner
Turner Real Estate Group - Mandeville, LA
"The Only Name You'll Ever Need for Real Estate"

I agree, keep the competition up, and if your the top in your mareket compete against yourself each year to put out better branding and advertising to make sure to stay as relivant as possible. Great article.

Feb 15, 2019 07:45 AM #24
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Barbara it is in your soul to compete. When I was walking, after a long day walking, having shared our life stories as we walked, sitting on my bed, one of my companions sat down and said "You are a fighter". For some reason it really resonated with me, I don't give up, I am persistent I keep trying. In the same way, you keep marketing because that is what you are and branding comes out of that as well.

Feb 15, 2019 09:04 AM #25
Bryan Bowles
Transactly - O'Fallon, MO
Real estate entrepreneur

You go Barbara!  I agree 100%, and liken it to sports.  Pick a sport, and any good coach will tell you that you only play at the level upon which you compete.  I think the same is true in this business.  If you're competing with other top real estate agents in your area, it should only force you to get better.

Feb 15, 2019 10:26 AM #26
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Well said, Barbara. With my high A type personality, competing is just a part of the mix. I enjoy it to much to not be in sales of some sort.

Feb 15, 2019 10:38 AM #27
Adam Feinberg
NYC Condo, Co-op, and Townhouse specialist

I left my career on Wall Street because I routinely saw agents in my building or my neighborhood that poorly educated on what they were selling. I saw the opportunity and took it. It was a wise decision as I run circles around the agents that weren't able to compete or refused to improve themselves.  I am still relatively new in the industry, and I still feel like I have much to learn, but even industry veterans have called me wondering if I knew the answer to something- recognizing that subject matter experts are of value. Good looks and charm can only get you so far if you don't know what you are doing.

Feb 16, 2019 08:32 AM #28
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

That competitive streak in us, that desire to always be improving outselves, is what keeps us going. 

Feb 16, 2019 06:03 PM #29
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Barbara Todaro

Marketing Agent for The Todaro Team
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