Marketing is more than just making the phone ring. That’s a significant part of marketing, but it’s not “The Full Monty!”
Branding is on the same plain. The stronger the brand the more frequently the phone will ring.
In the back of my mind, with every piece of marketing online and offline, is the word “competition.” I love to compete. If there was a new builder in town, I wanted to meet with that builder first. Always first, not last. If you’re first, everyone else needs to trump whatever you present.
The one who sets the bar at the highest level wins, unless someone else can clear it!!! If that happens, you’d better re-sharpen your skills. “Competing compels you to continually improve.”
Some consider competing stressful. It’s not stressful, unless your capacity to compete has not been developed. Competing is a learned skill. There are some who have been competing since toddler days, and there are others who walk away from the battles.
How we market is a reflection of our desire to win. It’s a competition, and the opposition is every real estate agent who works in your marketplace.
Eventually, it becomes routine. There are times when there is no competition, and you’ll find yourself marketing as if there were many competitors surrounding you. Hence, always “marketing like you mean it!!!!”
Just a thought for the moment…..