Massive Farming Under Way...Win - Win

Real Estate Agent with REeBrokers Inc. Lic #01503902

I have been undergoing a huge marketing campaign consisting of 3,000 homes in Santa Rosa, California, all of this marketing is old fashioned farming.  I must admit that at first I was concered about results.  Would this be a huge waste of time? 

As it turns out it couldn't be better.  I farm a section everday meeting people through door knocking, or people out about the neighborhood.  If no one is home I leave marketing material there for them to review when they get home.  It has brought interested buyers, sellers, and people just interested in market trends.  It has been a win on the business front.

On a personal note this farming blitz has been effective on a fitness level and a family level.  All the walking (some up and down mountains) has been great daily exercise.  I also include my children in this adventure.  On the weekends I put my baby in the stroller, and pack my teenager up with flyers and off we go.  It gets them out in the fresh air, gives them exercise, and I hope in the end it will teach them that hard work is its own reward.  The sense of completing a task that you put your mind to has also been a sense of accomplishment for my teenager.

All an all....a win - win situation.  I encourage all my fellow Realtors with children to strap on those shoes and take your kids for a walk.



Posted by

Audra Sacco, Realtor

Zip Realty



Comments (5)

Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Audra~ It sounds like you are getting a real work out along with the leads!  Good for you and Way to GO!

Jun 02, 2008 07:07 AM
Kimberly Grant
Exit Leon Crawford Realty - Huntsville, AL
Real Estate Agent - Huntsville Alabama

WOW!!  You're right that is massive farming.  When you work hard, it can only pay off!!  Keep up the good work.  I hope that you will continue to share your results with us all.   Now that's what I call Active Rain... WELCOME!!!!

Jun 02, 2008 07:09 AM
Mike Kelly
Sellstate Advantage Realty - Cape Coral, FL

It is great to get out of the office and try some of the proven techniques! Technology isn't everything! There is no substitute for meeting someone face to face! Have a great day!

Jun 02, 2008 07:09 AM
Marie Meyer
Keller Williams Realty - Central Valley, NY
Orange County New York Realtor

Hi Audra ... I am happy to hear this is working for you.  An oldie but goodie and an impressive amount of work on your part!

Jun 02, 2008 09:21 AM
Dan McGuire
Better Homes Premier - Port Jefferson Station, NY

Have you figured out your conversion rate?

Jan 03, 2013 11:21 AM