Ask An Ambassador: Lighting Your Blog On Fire

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747


Assuming your purpose of blogging is to gain business, you want to create something that attracts attention, and few things gain human attention better than fire.


For most fires to exist, you basically need the right mixture of three things (called a fire triangle): 

1.  Heat

2.  Fuel

3.  Oxidizer (typically oxygen).

Get that combination and you can have everything from a tiny flicker to an inferno.


Blogging is much the same way.  You need a few key elements just like the fire triangle:

1.  A spark of an idea (heat)

2.  Content creation (fuel)

3.  Publishing (oxidizer)

Any one of the three elements by itself gets you nothing.

An idea unexplored?  No one calls.

You create content but it's nothing a consumer wants?  No one calls.

You get a great idea, make some great content, but don't make it visible with a good publishing platform?  You still have no flame and no one calls.

For many, some parts of the blogging triangle are pretty simple to address.  We use ActiveRain or a Wordpress site to blog.  Execute some basics of SEO and you can be seen.

Creating the content?  It's work, but doable.  Get the pictures, get the facts, develop the content.

The hardest part for many?  It's the idea for WHAT to write about.  We just need that spark.

The reality is there are plenty of ideas that could be productive if we just capture them as they occur. 

For instance, this weekend I had a lot of sparks, mostly because of one customer.  At first glance the buyer seemed like a legit buyer, but a few clues picked up along the way told me the true story.  A buyer wanting to make sure the new construction patio home they were already under contract for (without an agent) wanted to make sure they'd made the right choice before getting too far in the process.  They needed my expertise to make sure they hadn't missed a better patio home choice.

So conversations with that buyer and some builder reps led to the following ideas to develop:

  • "I don't want a patio home with a basement.  Should I get a basement anyway?"
  • "I think the school district influences the patio home's value."  Actually, it doesn't and here's why patio homes are different than regular homes for that factor.
  • Avoiding buyer's remorse, get an agent involved at the BEGINNING of the home search and not at the end.
  • What You Think And What I Know.  Explore common consumer thoughts on real estate vs. the realities we as agents know.
  • A post about a specific patio home community (thought I'd covered Liberty Grand, but I'd saved that one for clients only, perhaps time for a public broadcast?).
  • Do some patio homes include ALL exterior home maintenance?
  • I Fail Often...many buyers out there purchasing patio homes without me, how can I lesson the failures and increase the successes?
  • Even A Bad Day Can Have A Silver Lining.  So there was no real possibility of landing an additional sale, but MAYBE I can get their listing?  Or a referral to one of their friends?  Worst case is I saw some more patio home inventory and met another builder's rep.
  • Do all patio home builders build a home big enough for my needs?  Explore limitations of various builders.
  • How long does it take to get a new construction patio home built?
  • You Only Hear No If You Ask.  I can't gain business I don't ask for.
  • The importance of good relationships with builder reps.

That's a dozen ideas I MAY choose to explore, all directly sparked by a few hours with one buyer.

So I've got the ignition sources, it's up to me to develop the content, publish and get found. 

Time to set the blog on fire.


Any questions?  Ask An Ambassador.  I'll get back to you as soon as I can.



Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Great analogy.  Throwing some heat onto that fire is best with good photos as people do love pictures

Feb 13, 2019 07:38 AM #5
Morgan Taylor
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

I like your analogies :) 

Feb 13, 2019 07:54 AM #6
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,
Great post. Love the Fire analogy for an effective blog post.  Truly ideas are everywhere.  I've neer understood the writers block mentality when it comes to real estate... or any business for that matter.  It's a matter of paying attention.

Feb 13, 2019 09:21 AM #7
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - stoke-worthy indeed. Good inspiration for newbie bloggers or for anyone who wants/needs to reignite the spark.

Feb 13, 2019 10:43 AM #8
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- I love your analogy!!!   Once you have that spark of an idea, the rest follows right along. 

Feb 13, 2019 10:53 AM #9
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

Hello Bill: I have a hard time understanding agents who can't think of anything to write. I am a big fan of write about what you know, what happens to you during the day, maybe isolated situations where just a small gesture generated emotions, whatever, you do do something every day besides get out of bed, right? Some days the very best thing that happens is you buy a new trash can. So what? You write about that (and I have).

Feb 13, 2019 11:24 AM #10
Alan May
Coldwell Banker Residential - Evanston, IL
Helping you find your way home.

Feb 13, 2019 12:34 PM #11
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Great post as always. Thanks for sharing all of the ideas on topics to speak about. 

Feb 13, 2019 05:10 PM #12
Vickie Teel
Allison James Estates & Homes - Punta Gorda, FL
Sharing Florida sunshine one homeowner at a time!

Congrats on a well deserved feature.  I picked up some great tips and learned some new topics:  

  • You Only Hear No If You Ask.  I can't gain business I don't ask for.
  • What You Think And What I Know.  Explore common consumer thoughts on real estate vs. the realities we as agents know.

Great post.  Thanks.

Feb 13, 2019 05:52 PM #13
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Gotta grab immediately and writing from experience in your own voice is important as well as a little FUN thrown in. Congrats on the well-written feature Bill and Liz!

Feb 13, 2019 06:34 PM #14
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Great advise.    You certainly got a lot of ideas/inspiration from that buyer prospect.   

Me.... you also addressed my problem.   If I don't get around to publishing my content, it is useless...   I am about to create a new blogging habit.  I will publish regularly .  Thanks for that little bit of extra spark of motiviation  that I needed.  


Best wishes. 

Feb 13, 2019 07:00 PM #15
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

As usual, great post!

Feb 13, 2019 07:27 PM #16
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I really have to get back at it.  I keep thinking today will be the day and it keeps having more "stuff" get in the way.  I'm really thankful for those ageless posts I have out there though.

Feb 14, 2019 06:49 AM #17
Harrison K. Long
HomeSmart, Evergreen Realty - Irvine, CA
REALTOR , GRI, Broker associate, Attorney

"Lighting your blog on fire" - that's a great post title.  

Feb 14, 2019 10:20 AM #18
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Our daily conversations with buyers or sellers often spark that blog post idea. I like your idea of our needing 3 factors to light our posts.

Feb 14, 2019 10:47 AM #19
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Another thought provoking post.    I'd say you have this process down pat!

Feb 14, 2019 02:28 PM #20
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bill, funny there are certain blogs that generate calls for me all the time you would get a kick out of this one of the most calls that I received was a post about Fireplace Regulations in Los Angeles.... that one keeps on giving...Endre

Feb 14, 2019 10:44 PM #21
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Happy Friday Bill. With all the RE activity, we should never be at a loss for potential topics to blog about. Finding the time is often the challenge that must be bested to get the content to the masses.

Feb 15, 2019 04:51 AM #22
Wayne Turner
Turner Real Estate Group - Mandeville, LA
"The Only Name You'll Ever Need for Real Estate"

Great article, it is hard to come up with topics.  I focus on video documenting, and everytime a client has a question, I try to video myself after discussing the question.  Even if it's the same or similar topics... If one client is asking alot of others are too.  Best to inform as much as possible. 

Feb 15, 2019 07:48 AM #23
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Good reminder on how to write good blog content that is useful.

Feb 15, 2019 09:15 AM #24
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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