Assuming your purpose of blogging is to gain business, you want to create something that attracts attention, and few things gain human attention better than fire.
For most fires to exist, you basically need the right mixture of three things (called a fire triangle):
3. Oxidizer (typically oxygen).
Get that combination and you can have everything from a tiny flicker to an inferno.
Blogging is much the same way. You need a few key elements just like the fire triangle:
1. A spark of an idea (heat)
2. Content creation (fuel)
3. Publishing (oxidizer)
Any one of the three elements by itself gets you nothing.
An idea unexplored? No one calls.
You create content but it's nothing a consumer wants? No one calls.
You get a great idea, make some great content, but don't make it visible with a good publishing platform? You still have no flame and no one calls.
For many, some parts of the blogging triangle are pretty simple to address. We use ActiveRain or a Wordpress site to blog. Execute some basics of SEO and you can be seen.
Creating the content? It's work, but doable. Get the pictures, get the facts, develop the content.
The hardest part for many? It's the idea for WHAT to write about. We just need that spark.
The reality is there are plenty of ideas that could be productive if we just capture them as they occur.
For instance, this weekend I had a lot of sparks, mostly because of one customer. At first glance the buyer seemed like a legit buyer, but a few clues picked up along the way told me the true story. A buyer wanting to make sure the new construction patio home they were already under contract for (without an agent) wanted to make sure they'd made the right choice before getting too far in the process. They needed my expertise to make sure they hadn't missed a better patio home choice.
So conversations with that buyer and some builder reps led to the following ideas to develop:
- "I don't want a patio home with a basement. Should I get a basement anyway?"
- "I think the school district influences the patio home's value." Actually, it doesn't and here's why patio homes are different than regular homes for that factor.
- Avoiding buyer's remorse, get an agent involved at the BEGINNING of the home search and not at the end.
- What You Think And What I Know. Explore common consumer thoughts on real estate vs. the realities we as agents know.
- A post about a specific patio home community (thought I'd covered Liberty Grand, but I'd saved that one for clients only, perhaps time for a public broadcast?).
- Do some patio homes include ALL exterior home maintenance?
- I Fail Often...many buyers out there purchasing patio homes without me, how can I lesson the failures and increase the successes?
- Even A Bad Day Can Have A Silver Lining. So there was no real possibility of landing an additional sale, but MAYBE I can get their listing? Or a referral to one of their friends? Worst case is I saw some more patio home inventory and met another builder's rep.
- Do all patio home builders build a home big enough for my needs? Explore limitations of various builders.
- How long does it take to get a new construction patio home built?
- You Only Hear No If You Ask. I can't gain business I don't ask for.
- The importance of good relationships with builder reps.
That's a dozen ideas I MAY choose to explore, all directly sparked by a few hours with one buyer.
So I've got the ignition sources, it's up to me to develop the content, publish and get found.
Time to set the blog on fire.
Any questions? Ask An Ambassador. I'll get back to you as soon as I can.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz