Is Successful Real Estate Marketing Tech Hocus Pocus Or Focus?

Services for Real Estate Pros with Napa Consultants


Successful luxury real estate marketing or in any branch of real estate marketing is not about buying the latest tech hocus pocus in order to maket more successfully.  Recently, one of our clients was offered the latest and greatest in technology.


Of course this system would pay for itself in more clients and more money, We all individually researched this as it applies to luxury real estate, and came to the same conclusion. This felt "creepy" to all of us. 


When we work with a company or an agent, we take the time to focus upon the source of the bona fide leads.  We define leads as someone who is willing and able to buy and or list.  Those are the leads that we pay attention to, because they are most likely to turn into sales.


We ask, what percentage of the overall sales volume came from knocking on doors (cold calling), referrals, open houses, website leads, sign calls, the blog, networking (online or offline) or from some other source? We focus on every action that led to a listing or a sale.  We analyze what led the seller or buyer sign with the individual or company.


We also focus on the competition.  What are those agents or companies doing to attract listings, and buyers.  How does their visibility in the community compare to our client's visibility.  Where and how are they getting their leads?  And why would someone chose them over our clients?


By focusing in this manner, we can advise our clients to strengthen what is working, and also spend less time and resources on those things that do not produce strong results. Focusing empowers a luxury or any other real estate practice, and that makes the future more predictable.


Being focused prompts you to ask better questions, leading to better answers. The need to know literally draws out answers from your environment and from people who have the answers or know where to find them. 


Sometimes it seems that the answers to the most pressing questions are elusive. But, once you are crystal clear on what you need to know, the answers are sure to come your way.  That is, unless you spend your time doubting yourself or the power of focus.  


If you get frustrated because your answers are not showing up as fast as you want them to you might want to consider just relaxing, taking a walk, or working out for a while.   It takes a mental state of relaxed focus and openness for the best answers to show up.


Focusing can also lead to discovering new ways to attract more business by finding alternative approaches that can yield more desirable results. Staying focused means having access to more solutions.  Focus actually attracts answers that may not have been visible.


So next time, someone offers that shiny new thing, take a moment to focus on your practice, and follow our guidelines.  You may find the new solutions you come up with and spending less money can turn into three qualified leads, referrals, and a couple listing prospects with a new marketing strategy.  That was our client's results this week.  And it was face to face, fun and not creepy at all. 


Magic (hocus pocus) happens once in a while.  Focus assures success and makes a luxury real estate, or any other niche in real estate more predictable and viable when it comes to success! 


Happy Valentine's Day To All!


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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


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Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Gita Bantwal and we wish you a wonderful Valentine's Day and thank you for your comment.  A

Feb 14, 2019 12:51 PM #21
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Henry 

Indeed you are right, one has to maintain focus so as not to be lured by all those shiny objects.  A

Feb 14, 2019 12:52 PM #22
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD  they love me, they really love me, those adorable feature fairies...and how lucky am I having it happen on Valentine's Day...They made my day...

Happy Valentine's Day to you both..Cheers, A

Feb 14, 2019 12:55 PM #23
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Ron and Alexandra Seigel ,

Trying to catch up on some posts and yours is such a well deserved featured post. Focus..always pays to say focused and not fall for all the latest and greatest shinny objects.....I must get 3-4 calls and promising me the moon!

Hope you have a wonderful Valentines Day!

Feb 14, 2019 06:41 PM #24
Paul S. Henderson, REALTOR®, CRS
RE/MAX Northwest. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

My quickest sale last year is when I went door to door right after I put my for sale sign up. I was under contract the very next day..

Feb 14, 2019 10:27 PM #25
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra you should have illustrated this great post with Ron wearing a pointed hat:)LOL Endre

Feb 14, 2019 10:29 PM #26
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

You bet I'm tuned in and ready for the day, whatever it brings.  IMHO, I have used "Focus" as my word of the year for the past three, no make that four years now.

Feb 15, 2019 01:28 AM #27
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Good morning Alexandra, there are so many hocus pocus "tools" out there that I can't keep up. Shiny is a word I use regularly, they promise unicorns and glitter but, I've yet to see that happen. There's no magic bullet and focus will always trump hocus pocus. You are very generous to share what questions to ask and what to research. 

Feb 15, 2019 05:29 AM #28
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

We seem to get so much thrown at us daily with promises that it is the next big thing that will completely improve our business, but I have ignored it all for a long time.  I am always willing to meet with someone in person and listen to what they have to offer.

Feb 15, 2019 05:35 AM #29
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I think your clever title says it all about tech marketing. Focused and concise.

Feb 15, 2019 06:38 AM #30
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

At the core/center of all subjects is simplicity yet when we add or take away from it becomes complex & busy. How hard is it to buy, sell or invest in Real Estate? How many ways do you need to close an escrow? Abracadabra wont help but it dazzles. I prefer results as the true measurement without fanfare

Feb 15, 2019 07:10 AM #31
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. how did you know that Ron did magic tricks as a youngster.  He has put on several shows for the grand nieces and nephews in Colorado at Thanksgiving, and thaught some of the tricks so that they could be part of the performance..  He then passed the baton to his nephew to do the magic show.  A

Feb 15, 2019 08:04 AM #32
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

As usual a great post full of thoughtful and thought provoking insight. 

Feb 15, 2019 08:29 AM #33
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

I get inundated with hocus pocus.

I am a firm believer in focus.

Thanks for a great post.

Feb 15, 2019 09:37 AM #34
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA

great points. We are targets for everyone trying to sell us their system for generating leads, and it's probably because we don't focus on what to be doing that actually works! or perhaps we quite and are not consistent enough to stick with what works so it has time to work!

Feb 15, 2019 12:16 PM #35
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

My wife is one of the most focused people I know. I'm trying to follow her lead.

Feb 15, 2019 01:27 PM #36
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Congrats on the feature, and on a special day. Lots of great advice and questions to think about and avoid the hocus pocus that seems to abound these days.

Have a great weekend!


Feb 15, 2019 04:22 PM #37
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

"Focus, not hocus-pocus." I'm going to use that mantra when next get those distracting calls/emails etc promising the moon. 

Feb 16, 2019 05:57 PM #38
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

This sounds much like a conversation with Bob Lucido last week - basics, basics, basics!  Great minds think alike!

Feb 26, 2019 06:38 AM #39
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lise Howe you have no idea how tired we get hearing about all the tech stuff, fom below the fold or above the fold, the true future is in personal service and focus...Even the big luxury brands have finally realized that.  A

Feb 26, 2019 01:44 PM #40
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