Facebook Fridays - 5 Ways To Turn Prospects Into Clients

By
Real Estate Agent with ColdwellBanker SSK Realtors ~ 478.960.8055 anita@cbssk.com
https://activerain.com/droplet/5hjp

Facebook Fridays - Courtesy of Anita Clark Realtor


~ Facebook Marketing Tips ~

You have worked hard at establishing and refining your Facebook marketing tactics to ensure real estate consumers are finding and engaging with you. They are now asking for assistance with their buying and/or selling needs. Now what? 

Here are key things you should be doing to cement online relationships and let others know you are a trusted real estate resource they should want to do future business with too...

  • Respond Quickly - When you get inquiries or questions, respond as fast as is practical. If it takes several hours for you to engage, explain why. Even a quick note explaining a more detailed response will be forthcoming is better than nothing at all. If your consumer response rate mimics a sieve, you will not see sustained success on FB.
  • Be Genuine - Those who contact you will quickly see through any charade or smoke screen so make sure you are transparent, honest, and completely forthcoming. Be in person who you are online and there will never be an issue with your authenticity.
  • Exceed Expectations - At a minimum, provide what you say you will. Whenever possible, over deliver. If you promise something via social media, follow through, as it is very easy to become complacent with online tasks. Remember...your followers are always watching. 
  • Post Testimonials - Have clients do a 30-second video you can share or have them directly post about your services (and their experience) on your FB page. Others will notice and your contact rate will improve!
  • Listen Intently - You are the expert, and need to provide periodic advice, but there are times you need to take on a passive role (i.e. home likes/dislikes, amenities, etc.). Sometimes consumers just want to vent. When that happens on your biz page, show empathy, without trying to solve the "issue". 

PLEASE stop by the 5 Facebook Business Pages below, LIKE their page, and leave a comment. It is always nice to reciprocate, so if you are visited, please take a moment and return the favor.

As always, enjoy Rainers!


 

Gabe Sanders

The Gabe Sanders Stuart FL Realty Team

 

Lee Ann Basile-Richards

EXIT Realty Home & Land

 

Sam Cooper

Sam Cooper HER Realtors, Top Real Estate Agent & Team in Central OH

 

Yoana Toth

Toth Real Estate Group, Inc

 

Joe Petrowsky

Right Trac Financial Group NMLS # 2709


Facebook Articles

I won't give things away, but there is some incredibly good information available in the articles below. You will find how-to's, helpful tips, and even some obscure information you can use to your advantage. Are you ready to take your FB marketing to the next level? Happy reading!  ;-) 

6 Ways to Improve Your FB Biz Page in 2019

Ultimate Facebook Marketing Guide for Biz

FB Ads: Square Images vs Landscape Photos

13 Effective Facebook Contest Ideas & Tips

7 Key Steps for Optimizing Your Advertising

Bonus: 65 Social Media Stats Worth Knowing

Happy Facebook Friday! ;-)


Facebook Fridays Information

If you enjoy these weekly Facebook tips, and want to help promote others, please consider joining the AR Facebook Fridays Group. We can all benefit from learning and growing our business through Facebook and other social media sites.

FREE Offer...If you have not already been featured, please leave the URL to your FB Biz Page in the comments below and I will make sure you are recognized on a future Facebook Fridays post. It really is that easy!

~ Anita ~

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Social Media Marketing
Marketing 101
Facebook Tips
Facebook Fanatics
Facebook Fridays
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Show All Comments
Ambassador
1,899,054
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Anita Clark As always the information you shared is spot on . Have liked all the pages I have not already followed . Thanks for all you do for us 

Happy Facebook Friday 

Feb 15, 2019 02:16 PM #18
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debe: I bet it still turned out great for her!  ;-)

Thanks for the comps, Hannah. Visiting the pages is a big part of what FB Fridays is about...thank you!

Feb 15, 2019 05:33 PM #19
Rainer
4,174
Karla Jusko
Exit Homestead Realty Professionals - Vineland, NJ
Serving Southern New Jersey

Thank you for the insight. I know I need to spend more time developing my online presense. Facebook is the best place to start. 

Feb 15, 2019 08:29 PM #20
Ambassador
3,898,965
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Anita

Thanks for some really valuable advice and reminders for our Facebook marketing. Simple, but so important...and not always common sense!

Jeff

Feb 15, 2019 08:33 PM #21
Rainer
302,029
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

Thank you for sharing! I really should spend more time on Facebook. 

Feb 15, 2019 10:52 PM #22
Rainer
496,743
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing: I love this one the best!

Listen Intently - You are the expert, and need to provide periodic advice, but there are times you need to take on a passive role (i.e. home likes/dislikes, amenities, etc.). Sometimes consumers just want to vent. When that happens on your biz page, show empathy, without trying to solve the "issue". 

Feb 16, 2019 04:00 AM #23
Rainmaker
864,631
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Hi Anita,  As always, your advice is spot on.  I am going to visit those pages now.  To be honest, I've had some resistance to video testimonials lately.  They will do it online, but are hesitant to be on camera.  

Feb 16, 2019 04:10 AM #24
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Karla: Use a 2-pronged approach. Pinterest will drive a ton of traffic to your main site if done right. FB will create prospects. If your conversion is good, you can benefit from both SM giants.

Jeff: Opportunities are lost and made...it depends on our approach.

Not necessarily more time, just very structured with the time that is spent there, Melissa.

Good to hear. Thanks Sham.

I love it when ya'll go visit the 5 Rainers each week. Thanks so much, Elyse.

Feb 16, 2019 05:15 AM #25
Rainmaker
436,515
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

As always, you hit this one out of the park.   Key take away ... Time is of the essence ... follow up asap on social media!

Feb 16, 2019 11:35 AM #26
Rainmaker
737,637
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

#5 is so important and so hard for many of us to do. Just listen and let them vent. But very true, and important as well for clients to believe they are heard.

Feb 16, 2019 01:47 PM #27
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

The window of opportunity closes quickly so we do need to be prompt. Thanks Diana.

Nick: So often we want to solve the issue but all they want is for us to listen. It is an acquired skill for sure.

Feb 16, 2019 02:04 PM #28
Rainmaker
376,482
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Specialist

Hi Anita, thank you for once again providing valuable insights into Facebook. I always look forward to your Friday posts since I learn something new every week. Responding quickly is important to build momentum.

Feb 16, 2019 02:08 PM #29
Rainmaker
5,224,234
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations, Anita, on your feature recognition.

Thanks so much for sharing your experience and your advice.

Feb 17, 2019 02:06 PM #30
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Thanks ever so much, Matthew and Roy. Have a wonderful week!

Feb 17, 2019 05:20 PM #31
Rainer
5,162
Brian Fisk
Fisk Real Estate LLC - Bloomsburg, PA
Full Time REALTOR

Thank you for sharing the tips and links.

Feb 18, 2019 07:06 PM #32
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

You bet Brian. Thanks for stopping by.

Feb 19, 2019 03:25 AM #33
Rainmaker
364,417
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

I always wondered what to do in case someone got cranky on one of my posts.     It happened finally and I decided to just let them vent, rather than trying to "fix it."    Great advice!    

Feb 19, 2019 02:36 PM #34
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

M.C.: That is often the best approach. Other responses often lead to a fight which benefits no one.

Feb 21, 2019 04:57 PM #35
Rainmaker
150,775
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Excellent advice to us all.  Thank you for this post.  I have noticed how important testimonials are for those who are evaluating a product or service for the first time.  Wix has a great group of testimonials, just written, that they include in their pitch.  It has to be very difficult to get anyone in front of a camera unless they are absolutely giddy about your work.

Mar 16, 2019 01:36 PM #36
Rainmaker
2,271,047
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Agreed John. Testimonials can be a great decider but they can be difficult to acquire for the reason you state.

Mar 16, 2019 02:46 PM #37
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Anita Clark

Realtor - Homes for Sale in Warner Robins GA
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